In 2025, denim remains a quintessential staple in every discerning gentleman's wardrobe, transcending fleeting trends with timeless elegance. This year sees denim elevated, refined by craftsmanship, innovation, and sustainability, capturing the essence of luxury that speaks softly yet profoundly. It's no longer merely about wearing jeans—it's about experiencing denim that feels bespoke, blending modern innovation with heritage artisanal techniques.. Editor’s Picks: What We’re Wearing Now There are jeans—and then there are jeans . The kind that say you know what “selvedge” means, or that you once queued outside Dover Street Market just to “have a look.” In 2025, men’s denim is less about trends and more about identity: how you wear it, what label’s on the inside, and who notices when you turn up in a perfectly worn-in pair. NUDIE JEANS Sustainable, Scandinavian, and surprisingly punk Still a go-to for guys who care where their clothes come from. Nudie’s organic cotton, free repairs-for-life policy, and consistent fits make them the quiet choice for creatives, musicians, and Soho baristas alike. Their “Gritty Jackson” straight leg is the current cult favourite. Nudie’s Tuff Tony jeans offer a relaxed, straight-leg silhouette that feels effortlessly lived-in from day one. Cut from organic cotton with a soft drape, they’re the ideal pair for men who want comfort, character, and conscious design in one. Buy here - £165.00 Icon Denim LA The Kanye pair of denim from Icon Denim LA offers a modern and relaxed city style, with distressing and a patch on the back. This pair is perfect for those looking for a nostalgic 90s look mixed with a futuristic nod to a modern mid 2020’s aesthetic. Buy here - £189.00 WEEKDAY Weekday’s Space jeans nail that off-duty, oversized look with a relaxed straight-leg fit that feels current without trying too hard. Made from sturdy cotton denim, they’re a wallet-friendly staple for men who favour clean lines and Scandi minimalism. Buy now - £50.00 ACNE STUDIOS Acne Studios’ 1999M loose fit jeans channel a ‘90s-inspired silhouette with a distinctly modern edge. With their mid-rise, wide leg, and perfectly washed finish, they’re a go-to for men who want their denim roomy, refined, and just the right amount of rebellious. Buy here - £330.00 Kapital Denim for people who collect Japanese incense and obscure band tees Kapital jeans are loud, unpredictable, and highly addictive. Expect sashiko embroidery, asymmetric seams, and cuts that could double as sculpture. Definitely not for minimalists—but perfect for men who treat dressing like curation. KAPITAL’s Slim-Fit Patchwork Embroidered Tie-Dyed Jeans blend vibrant tie-dye with intricate patchwork and embroidered eye details, creating a bold, artful statement piece. Cut for a relaxed, baggy fit with flared hems, these jeans are a fusion of craftsmanship and avant-garde design. Buy here - £920 Studio Nicholson Tailored denim for the wine-bar intellectual Think: denim trousers with proper pleats, stormy hues, and architectural fits. These jeans aren’t rugged—they’re refined. For men who wear loafers and have thoughts about Brutalism. Studio Nicholson’s Pyad Jeans offer a refined take on classic denim, with a straight-leg fit and tailored cut that exudes understated elegance. Crafted from premium cotton, they’re the perfect balance of contemporary style and timeless sophistication. Buy here - £225 A.P.C. Still the best gateway drug to raw denim Somehow both timeless and still relevant. A.P.C. hasn’t changed much (thank god), but they have tightened up their edits and re-issued cult classics. The “Petit New Standard” is still a modern-day classic. A.P.C.’s Slim-Fit Jeans are crafted from indigo denim with a rigid feel that softens beautifully with wear. Featuring contrast topstitching, a classic five-pocket design, and relaxed slim legs, their deep blue wash offers a timeless, versatile look. Buy here - £215 Represent UK streetwear that grew up and got expensive Their jeans are sculpted, moody, and unapologetically hyped. Every drop feels calculated. Especially popular among sneakerheads who want their denim to hit just right with a fresh pair of Jordans. Represent’s R3 Workshop Jeans fuse utilitarian detailing with a relaxed, streetwear-inspired fit, featuring cargo-style pockets, heavy distressing, and a washed finish that gives them a lived-in, industrial edge. Buy here - £120 KUON For patchwork perfectionists KUON’s denim is a masterclass in texture and technique, blending traditional Japanese mending methods like sashiko and boro with contemporary silhouettes. Each pair feels one-of-a-kind—more like wearable art than off-the-rack jeans. KUON’s Denim Cargo Trousers blend traditional Japanese craftsmanship with a utilitarian silhouette, featuring sashiko stitching, raw-edge detailing, and oversized pockets for a look that’s equal parts artisanal and functional. Buy here - £518 BODE For collector-grade denim storytelling BODE reimagines denim through a nostalgic, handcrafted lens—think repurposed textiles, appliqué, and embroidery that tell a story. These aren’t just jeans; they’re heirlooms in the making, designed for men who value craftsmanship over convention. Bode’s Knolly Brook Embroidered Wide-Leg Jeans turn classic denim into a poetic canvas, with delicate floral embroidery and a soft, wide-leg silhouette that nods to vintage Americana through a romantic, handcrafted lens. Buy here - 510 Levi’s A timeless staple in men’s wardrobes, Levi’s delivers iconic denim with a focus on fit, quality, and versatility. Known for its classic 501s and 511s, the brand offers everything from relaxed to slim fits in durable, easy-to-care-for denim that ages beautifully. Levi’s 501 Original Fit Jeans are the blueprint for classic denim—straight-leg, button-fly, and cut from sturdy cotton with just the right amount of structure. Timeless and endlessly versatile, they’re a no-fuss essential that only get better with age. Buy here - £63

Spring in London is an irresistible sensory treat—the delicate flutter of cherry blossoms in Primrose Hill, the heady fragrance of fresh blooms at Columbia Road Flower Market, and the energising greenery bursting forth in Hyde Park. This season, we've bottled the distinctive essence of the capital’s most iconic neighbourhoods with perfumes that capture their unique charm. Think of this as your essential olfactory tour through London's springtime splendour. Hyde Park in Bloom Maison Francis Kurkdjian's Kurky Eau de Parfum As Hyde Park shakes off winter with vibrant daffodils and magnolias, Maison Francis Kurkdjian's Kurky Eau de Parfum evokes this awakening perfectly. With its refreshing fruity notes softened by creamy musks, this fragrance encapsulates a leisurely morning stroll in London's most iconic park. Buy here - £185.00 Buy here ( US ) - $245.00 Columbia Road Flower Market D.S. & Durga's Brown Flowers A Sunday morning at Columbia Road Flower Market is a joyous riot of colour and scent. D.S. & Durga’s Brown Flowers, with earthy undertones and floral hints reminiscent of vintage blooms, wonderfully mirrors the nostalgic yet ever-lively atmosphere of this beloved East London institution. Buy here - £155.00 Buy here ( US ) - $210.00 The V&A Gift Shop Guerlain's Pêche Mirage Eau de Parfum The sophisticated creativity of the Victoria & Albert Museum gift shop finds a fragrant companion in Guerlain's Pêche Mirage Eau de Parfum. This delicately peach-infused scent echoes the elegance and innovative spirit that visitors treasure from this cultural gem. Buy here - £295.00 Buy here ( US ) - $425.00 Notting Hill Jo Malone's Beach Blossom Cologne With its picturesque pastel houses and boutique charm, Notting Hill demands an equally charming fragrance. Jo Malone’s Beach Blossom Cologne, bursting with fresh floral notes, captures the neighbourhood’s whimsical, carefree elegance perfectly. Buy here - £124.00 Buy here ( US ) - $168.00 Shoreditch Maison Margiela Replica Jazz Club Eau de Toilette Shoreditch's edgy, creative vibe is perfectly captured by Maison Margiela's Replica Jazz Club. With notes of rum, tobacco leaf, and vanilla, this fragrance evokes the atmosphere of a lively, intimate jazz club, mirroring the neighborhood's dynamic spirit. Buy here - £100.00 Buy here ( US ) - $165.00 Camden Viktor & Rolf Flowerbomb Eau de Parfum Camden's eclectic and vibrant character aligns well with Viktor & Rolf's Flowerbomb. This explosive floral bouquet combines notes of jasmine, orange blossom, and patchouli, reflecting the area's bold and diverse culture. Buy here - £97.00 Buy here ( US ) - $180.00 Mayfair Diptyque's Orphéon Eau de Parfum Elegant Mayfair, renowned for luxury and timeless sophistication, finds its aromatic match in Diptyque's Orphéon. Blending juniper berries and warm tonka bean, this fragrance epitomises refinement and enduring style. Buy here - £160.00 Buy here ( US ) - Not available Soho Phlur's Golden Rule Eau de Parfum Soho, with its electric nightlife, trendy cafés, and bustling theatres, perfectly aligns with Phlur’s Golden Rule. An enticing blend of fruity and floral accords, this fragrance matches the area's playful and stylish verve. Buy here - £99.00 Buy here ( US ) - $99.00 Chelsea Kayali Fleur Majesty Rose Royale Chic Chelsea, famed for its stylish residents and artistic heritage, meets its fragrance twin in Kayali’s Fleur Majesty Rose Royale. Highlighting luxurious roses alongside juicy peach and pear, this perfume evokes Chelsea’s refined and sophisticated appeal. Buy here - £107.00 Buy here ( US ) - $138.00 Hampstead Heath Le Labo Eucalyptus 20 Eau de Parfum The lush, tranquil expanses of Hampstead Heath deserve an equally soothing fragrance. Le Labo’s Eucalyptus 20 Eau de Parfum, with notes of eucalyptus, cedarwood, and frankincense, mirrors the Heath’s refreshing serenity, offering clarity and calm in every spritz. Buy here - £234.00 Buy here ( US ) - $107.00 Covent Garden Marc Jacobs Daisy Wild Eau de Parfum Covent Garden, bustling with life and floral beauty, perfectly pairs with Marc Jacobs' Daisy Wild Eau So Intense. Blending banana blossom, jasmine, amber, and sandalwood, it effortlessly embodies the vibrant energy and charm of this beloved locale. Buy here - £63.75 Buy here ( US ) - $160.00 Brixton Jil Sander Coffea Eau de Parfum Brixton, rich in culture and buzzing with energy, aligns seamlessly with Jil Sander’s Coffea. Infused with fresh roasted coffee notes set against warm floral undertones, this fragrance celebrates the vibrant, multicultural heartbeat of this South London favourite. Buy here - £190.00 Buy here ( US ) - $290.00 With these thoughtfully paired fragrances, London's diverse and delightful neighbourhoods are yours to experience long after spring has faded into memory. Wherever you venture, you'll carry a little bit of the capital's captivating seasonal magic with you.

Statement bags are more than just accessories—they're a defining feature of your personal style, setting the tone for your entire outfit. In 2025, the bag trends are diverse, exciting, and accessible, ranging from affordable chic to luxury indulgences. Whether you're seeking everyday sophistication, playful textures, or timeless elegance, this Amy Odell-inspired guide has handpicked the season's best statement bags, ensuring there's something for every style and budget. East-West Shoulder Bags This horizontal silhouette feels fresh, chic, and decidedly modern. It’s the perfect combination of style and practicality, effortlessly transitioning from office to cocktails. Luxury Option: Prada Cleo East-West Shoulder Bag – Sleek, minimalistic, and undeniably stylish. Buy here - £2,400 Buy here ( US ) - $3,250 Affordable Option: Mango Rectangular Shoulder Bag – Contemporary elegance on a budget. Buy here - £49.99 Suede Sophistication Rich suede bags in sumptuous tones add instant warmth and texture to your wardrobe, elevating even the simplest of outfits. Luxury Option: Saint Laurent Le 5 à 7 Suede Hobo Bag – Effortlessly chic with a luxurious feel. Buy here - £2,645 Buy here ( US ) - $3,500 (closest I could find) Affordable Option: & Other Stories Suede Shoulder Bag – Soft, stylish, and budget-friendly. Buy here - £155 Oversized Clutches Oversized clutches bring drama to your daily style and hold everything you need while maintaining an effortlessly cool vibe. Luxury Option: Bottega Veneta Pouch Clutch – Iconic, voluminous, and a fashion editor's favourite. Buy here - £1,720 Affordable Option: ASOS Oversized Slouch Clutch – An impactful style statement without the designer price tag. Buy here - £24.00 Doctor & Bowling Bags Structured and sophisticated, these bags blend vintage charm with modern aesthetics, making them perfect for polished professional looks. Luxury Option: Balenciaga Neo Classic City Bag – A stylish reinterpretation of an iconic silhouette. Buy here - £2,150 Affordable Option: Coach Willow Bag – Vintage-inspired, versatile, and practical. Buy here - £395.00 Fringe & Studded Bags Add an edge to your ensemble with bags featuring playful fringe and bold studs—ideal for injecting personality into everyday wear. Luxury Option: Valentino Garavani Rockstud Shoulder Bag – The pinnacle of studded sophistication. Buy here - £1,190 Affordable Option: Zara Studded Fringe Crossbody Bag – Trendy, youthful, and accessible. Buy here - £17.99 Padded & Puffy Bags Comfort meets style in quilted and padded bags, adding playful volume and texture that feels both modern and cosy. Stand Studio Hera Panel Quilted Bag – A chic and contemporary standout. Buy here - £310 Top-Handle Totes Classic and refined, top-handle totes are your go-to for sophisticated styling, whether at work or brunch. Gucci Diana Bamboo Handle Tote – Timeless luxury with a unique twist. Buy here ( US ) - $4,800 Slouchy & Supple Bags Relaxed yet chic, slouchy bags are the ultimate expression of laid-back luxury, perfect for off-duty styling. Loewe Flamenco Clutch – Soft, luxurious, and effortlessly cool. Buy here - £2,200 Belted Bags Offering hands-free convenience and fashion-forward appeal, belted bags blend practicality with contemporary styling. Jacquemus Le Bambino Belt Bag – Stylishly compact and fashion-forward. Buy here - £338 Crochet & Woven Bags Chic and breezy, crochet and woven bags add a handcrafted, artisanal feel to your wardrobe, perfect for summer dressing. Luxury Option: Chloé Marcie Woven Raffia Bag – Bohemian elegance at its finest. Buy here - £964 Affordable Option: Zara Crochet Crossbody Bag – Casual sophistication for every day. Whether your style skews luxury or affordable, sleek or playful, these handbag trends promise to elevate your fashion game this season, proving once again that the right accessory can truly make an outfit. Buy here - £17.99

Now that 2024 is behind us, we can take a step back and assess the sneaker landscape with a fresh perspective. This was a year of revival and reinvention—after a period of creative stagnation, brands re-embraced risk-taking through unexpected collaborations, bold material choices, and innovative reworks of classics. Consumer behavior also saw a shift: impulse buying gave way to a more thoughtful approach, with collectors and casual buyers alike seeking meaning and individuality in their purchases. How did the sneaker industry respond? By crafting silhouettes that spoke to both heritage and the future. Beyond aesthetics, 2024 also saw a growing emphasis on sustainability and craftsmanship. Brands experimented with eco-conscious materials, limited-run productions, and modular designs that extended the lifespan of sneakers. The intersection of fashion and performance continued to blur, with high-fashion houses pushing technical footwear into new realms, while sports brands refined their archival releases to cater to both athletes and lifestyle consumers. As sneaker culture evolved, so too did the conversations around authenticity, exclusivity, and storytelling. Futura Laboratories x Nike SB Dunk Low ‘Bleached Aqua’ From £360, buy here . A long-overdue reunion, Futura Laboratories and Nike SB revisited one of sneaker culture’s most legendary designs. Two decades after the release of the coveted FLOM SB Dunk, Futura returned with a fresh iteration. The Bleached Aqua colorway was an instant classic, boasting a white mesh upper, multicolored canvas overlays, and Futura’s unmistakable signature on the lateral panel. Despite minor design grievances—some sneakerheads lamented the creasing potential of the mesh toebox—this pair became an essential pickup when it dropped on May 18, 2024. Jordan 4 Retro Bred Reimagined From £288, buy here . OG colorways never go out of style, and Jordan Brand’s "Reimagined" series proved just that. The Air Jordan 4 Bred Reimagined arrived in February, maintaining the beloved black, red, and grey palette while swapping nubuck for tumbled leather. This small yet significant tweak added a premium feel to an already iconic shoe, ensuring it remained one of the year’s most sought-after releases. The February 17th drop date saw instant sell-outs, reaffirming the timeless appeal of the AJ4. Issey Miyake x New Balance MT10O Sold out everywhere. Minimalist yet statement-making, the Issey Miyake x New Balance MT10O seamlessly blended Japanese design principles with New Balance’s technical expertise. The shoe came in three neutral tones—navy, black, and white—emphasizing “barefoot mobility” through lightweight construction and a streamlined silhouette. The combination of leather, ripstop, and mesh materials ensured durability while maintaining an effortlessly refined aesthetic. Verdy x Nike SB Dunk Low Visty From £400, buy here . Verdy, best known for Girls Don’t Cry, returned for his second Nike SB collaboration—this time independent of his previous label. The Visty Dunk took inspiration from his beloved plush character, translating its fuzzy, playful energy into a sneaker that felt both irreverent and collectible. Travis Scott x Air Jordan 1 Retro Low OG Canary From £89, buy here . Travis Scott continued his sneaker reign with the ‘Canary’ Air Jordan 1 Low, an homage to his high school, Elkins High. The colorway blended canary yellow with racer blue, light silver, and gum brown, while signature elements like the reverse Swoosh and Cactus Jack branding remained untouched. The gum outsole and Nike Air-cushioned midsole cemented it as another standout in Scott’s portfolio. MM6 Maison Margiela x Salomon XT-6 Mule ‘Black’ £350, buy here . Mule culture surged in 2024, and MM6 Maison Margiela capitalized on the trend with its Salomon XT-6 Mule. Marrying high fashion with outdoor functionality, this slip-on iteration retained the rugged XT-4 sole and signature quick-lace system while stripping back the heel for effortless wearability. It was the ultimate blend of style and utility. Nike Air Max 1 '87 ‘University of Oregon’ From £345, buy here . For Air Max purists, the ‘University of Oregon’ edition of the Air Max 1 ’87 was an immediate grail. Featuring an eclectic mix of perforated tan leather, leopard-print eyestays, and a blue Swoosh, the sneaker was a masterclass in maximalist design. A standout detail? The gold-embroidered heel tabs reading "ONCE A DUCK" and "ALWAYS A DUCK." CLOT x adidas Superstar $200, buy here . Marking a significant pivot, CLOT returned to adidas after years of Nike collaborations. Edison Chen reimagined the Superstar as a dress shoe hybrid, complete with tassels and premium leather construction. The design, first teased at Shanghai Fashion Week, was a refreshing take on a classic silhouette. Travis Scott x Jordan Jumpman Jack TR Sail Dark Mocha From £196, buy here . Travis Scott’s influence extended beyond his Air Jordan collaborations with the debut of his first signature sneaker, the Jumpman Jack TR. The ‘Sail Dark Mocha’ colorway, worn by Scott throughout late 2023, launched in April and reinforced his dominance in the sneaker world. Nike Kobe 4 Protro Girl Dad From £142, buy here . A heartfelt tribute, the Nike Kobe 4 Protro ‘Girl Dad’ paid homage to Kobe Bryant’s love for his daughters. Inspired by a green Philadelphia Eagles beanie he wore courtside with Gigi, the sneaker featured an aqua upper, suede overlays, and metallic silver heel detailing. Released on June 7, 2024, it was a poignant and highly anticipated drop. adidas Originals x Bad Bunny Gazelle San Juan £240, buy here . Bad Bunny continued his creative partnership with adidas, this time putting a surreal twist on the classic Gazelle. Named after Puerto Rico’s capital, the sneaker featured asymmetrical front panels, exposed size tags, and string laces, making it one of the more experimental collaborations of the year. ASICS x Hidden NY Gel-NYC £165, buy here . After months of teasers, ASICS and Hidden NY finally delivered their highly anticipated Gel-NYC collab in March. Inspired by photo-editing software, the sneaker featured pixelated tiger stripes and a transparency grid effect, cementing Hidden NY’s status as more than just an Instagram mood board. Bentgablenits x Asics Gel-1130 From £780. Toronto-based upcycling collective Bentgablenits turned sneaker collaboration on its head by incorporating genuine vintage Cracker Jack charms into their ASICS Gel-1130 collab. Each pair was one-of-a-kind, featuring hand-stitched antique trinkets and hand-dyed velvet laces. With fewer than 200 pairs released, this project was as much an art piece as it was footwear.

At the end of December, the fashion world buzzed with a mix of nostalgia and anticipation as John Galliano announced his departure from Maison Margiela after an impactful ten years as creative director. Taking to Instagram, the legendary designer penned a heartfelt post that hinted at dreams yet to come, while expressing gratitude for a decade spent redefining one of fashion’s most enigmatic houses. Galliano’s time at Margiela was nothing short of transformative. Appointed in 2014, he was tasked with balancing the Maison’s legacy of anonymity and avant-garde minimalism with his own penchant for drama, theatricality, and boundary-pushing storytelling. It was a pairing that, on paper, seemed unlikely. In practice, it resulted in some of the most memorable moments in contemporary fashion history. From the beginning, Galliano’s tenure at Margiela was about reinvention. He approached the brand’s artisanal collections—its answer to couture—as an opportunity to showcase his unparalleled ability to blend craftsmanship with narrative. Who can forget his Fall 2015 debut, where models strode down the runway adorned with fragmented mirrors, turning the act of wearing fashion into a meditation on identity and perception? It was a signal of things to come: collections that not only dressed the body but also engaged the mind. Galliano’s vision extended beyond clothing. His collaborations with makeup artist Pat McGrath resulted in iconic beauty moments that became as integral to the shows as the garments themselves. Glass-like skin that made models resemble porcelain dolls, exaggerated silhouettes that blurred the lines between human and sculpture, and runway performances that felt more like avant-garde theatre—Galliano made the Margiela runway a space for magic. Highlights of a Decade Spring 2015 Couture Galliano’s debut couture collection for Margiela was an experimental exploration of deconstruction and reconstruction. It featured dramatic silhouettes, unexpected materials, and a sense of rebellion against traditional couture norms, setting the tone for his transformative tenure at the Maison. Spring 2018 Couture A bold exploration of deconstruction, featuring garments that appeared mid-transformation—half-tailored suits, exposed inner workings, and layers of transparent tulle. It was Galliano at his most conceptual, taking the Maison’s ethos of unfinished beauty to new heights. Spring 2020 Ready-to-Wear A collection inspired by upcycling and sustainability, long before it became an industry buzzword. Galliano turned discarded materials into high fashion, blending elegance with a message of responsibility. Leon Dame’s Viral Walk for Spring 2020 Galliano’s ability to create unforgettable moments extended to casting and direction. Model Leon Dame’s exaggerated, almost militaristic strut down the runway became an instant internet sensation, embodying the rebellious spirit of the collection and showcasing Galliano’s talent for blending performance art with fashion. Spring 2024 Couture Galliano’s final collection for Margiela was a love letter to the golden age of fashion. Set under Paris’s Pont Alexandre III, the show featured 19th-century-inspired characters, live cabaret performances, and Gwendoline Christie in a latex corset. The models’ luminous, otherworldly skin cemented it as an era-defining moment. Looking back, it felt like Galliano’s swan song—a grand finale to a decade of storytelling. Rihanna’s 2018 Met Gala Look One of Galliano’s most memorable creations for Margiela was Rihanna’s papal-inspired ensemble for the "Heavenly Bodies: Fashion and the Catholic Imagination" Met Gala. The intricately beaded mitre and matching robe showcased Galliano’s mastery of blending cultural references with high fashion, making it one of the most talked-about looks of the evening. Spring/Summer 2017 Artisanal This artisanal collection relied heavily on deconstruction, with the first few all-black looks showcasing trench coats, hats, and dresses with panels cut away and inner linings exposed. While this is a Margiela signature, as the collection continued Galliano layered in his romantic narrative with tulle, chiffon, and lace—one of the most memorable looks being a silhouette of a woman’s face constructed from billowing tulle on the side of a white coat, which trailed behind the model as she walked. Zendaya in Custom Couture at the 2024 Met Gala Galliano’s flair for creating red carpet magic was on full display when Zendaya wore a custom Maison Margiela gown to the 2024 Met Gala. The look, inspired by celestial themes, featured a shimmering, layered tulle dress with intricate beading that captured the evening’s "Time and Space" theme. It was a testament to Galliano’s ability to merge fantasy with elegance, making it a standout moment in his final year at Margiela.

Haider Ackermann, a designer known for his sharp tailoring and avant-garde aesthetics, is stepping into the world of functional luxury with his first capsule collection for Canada Goose, titled Snow Goose . This collaboration is more than just outerwear—it's a reimagining of the iconic brand's heritage through Ackermann's unique lens. And who better to front the campaign than actor Ethan Hawke, whose rugged charm and unpretentious attitude make him a fitting ambassador for this new chapter in the brand's evolution? Unveiled just in time for winter, Snow Goose is a 60-piece collection that merges the technical brilliance of Canada Goose with Ackermann’s distinct design sensibility. Think Arctic-proof functionality meets fashion-forward artistry. The collection ranges from updated classics like the Rider Jacket, inspired by archival styles worn by Ontario’s Provincial Police, to bold newcomers like the Celestia Jacket, which dazzles with a silver reflective finish. Vibrant hues like “Aquarius” blue and neon green add a playful edge, while black-and-white diamond quilting offers a sophisticated counterpoint. For Ackermann, the collection is a love letter to Canada Goose’s storied past. “I delved into the archives and found so much untapped energy,” he explains. “There was this fluorescent pink parka from the ’60s—it was wild! I wanted to bring that spirit back while keeping the DNA of the brand intact.” The campaign, shot by Willy Vanderperre, stars Hawke alongside model Julia Nobis and a cast of creatives spanning arts, sports, and design. Hawke, ever the reluctant style icon, brings a grounded perspective to the project. “I’ve never been into fashion for fashion’s sake,” he says, “but I love clothes that are practical and cool.” Hawke’s connection to Canada Goose isn’t new. His first encounter with the brand came during the filming of Alive , where glacier-set scenes demanded the kind of gear that could handle extreme weather. “They handed me a jacket that I still own,” he shares, recalling the grueling shoot in the Andes. That blend of durability and design is precisely what makes Canada Goose a mainstay in both Hollywood and snowy terrains alike. Ackermann’s arrival as creative director marks a pivotal moment for the brand. Canada Goose CEO Dani Reiss emphasizes that this is an evolution, not a reinvention. “Haider is here to elevate what we’ve built over six decades,” says Reiss. “We’re staying true to our roots while injecting a fresh energy into the brand.” The Snow Goose capsule is just the beginning. With two additional drops slated for December, Ackermann’s impact on Canada Goose is only beginning to unfold. From innovative materials to high-wattage collaborations, this new chapter signals a bold future for the brand. The first drop of Haider Ackermann’s Snow Goose by Canada Goose is available now in stores and online. Stay tuned for the next wave, launching December 10th—because, as Ackermann is proving, functional luxury has never been this exciting.