Haider Ackermann, a designer known for his sharp tailoring and avant-garde aesthetics, is stepping into the world of functional luxury with his first capsule collection for Canada Goose, titled Snow Goose. This collaboration is more than just outerwear—it's a reimagining of the iconic brand's heritage through Ackermann's unique lens. And who better to front the campaign than actor Ethan Hawke, whose rugged charm and unpretentious attitude make him a fitting ambassador for this new chapter in the brand's evolution?
Unveiled just in time for winter, Snow Goose is a 60-piece collection that merges the technical brilliance of Canada Goose with Ackermann’s distinct design sensibility. Think Arctic-proof functionality meets fashion-forward artistry. The collection ranges from updated classics like the Rider Jacket, inspired by archival styles worn by Ontario’s Provincial Police, to bold newcomers like the Celestia Jacket, which dazzles with a silver reflective finish. Vibrant hues like “Aquarius” blue and neon green add a playful edge, while black-and-white diamond quilting offers a sophisticated counterpoint.
For Ackermann, the collection is a love letter to Canada Goose’s storied past. “I delved into the archives and found so much untapped energy,” he explains. “There was this fluorescent pink parka from the ’60s—it was wild! I wanted to bring that spirit back while keeping the DNA of the brand intact.”
The campaign, shot by Willy Vanderperre, stars Hawke alongside model Julia Nobis and a cast of creatives spanning arts, sports, and design. Hawke, ever the reluctant style icon, brings a grounded perspective to the project. “I’ve never been into fashion for fashion’s sake,” he says, “but I love clothes that are practical and cool.”
Hawke’s connection to Canada Goose isn’t new. His first encounter with the brand came during the filming of Alive, where glacier-set scenes demanded the kind of gear that could handle extreme weather. “They handed me a jacket that I still own,” he shares, recalling the grueling shoot in the Andes. That blend of durability and design is precisely what makes Canada Goose a mainstay in both Hollywood and snowy terrains alike.
Ackermann’s arrival as creative director marks a pivotal moment for the brand. Canada Goose CEO Dani Reiss emphasizes that this is an evolution, not a reinvention. “Haider is here to elevate what we’ve built over six decades,” says Reiss. “We’re staying true to our roots while injecting a fresh energy into the brand.”
The Snow Goose capsule is just the beginning. With two additional drops slated for December, Ackermann’s impact on Canada Goose is only beginning to unfold. From innovative materials to high-wattage collaborations, this new chapter signals a bold future for the brand.
The first drop of Haider Ackermann’s Snow Goose by Canada Goose is available now in stores and online. Stay tuned for the next wave, launching December 10th—because, as Ackermann is proving, functional luxury has never been this exciting.
