Royal Ascot has always been a little bit fashion, a little bit monarchy, and a lot of pageantry. It’s where people dress like they’re going to a Met Gala held at a garden centre curated by the Queen’s hat stylist. And in case your spring calendar didn’t already include five outfit changes and a last-minute hat rental, the 2025 Lookbook is here to gently remind you it’s time to get serious about occasion dressing. Yes, Daniel Fletcher—the Central Saint Martins graduate who’s dressed everyone from Robert Pattinson to Dua Lipa—is back for his second year as Royal Ascot’s Creative Director. And no, he’s not here to tell you to wear beige. This year’s Lookbook is bolder, cheekier, and more inclusive, with edits that span from vintage romance to high-street polish (plus a heavy dose of high-gloss international flair). Ascot’s Fashion Rebrand (Because Style Guides Are So 2022) Once upon a time, Royal Ascot had something called a Style Guide—essentially a polite memo telling you how not to embarrass yourself in the Royal Enclosure. But then came the Lookbook: an aspirational, editorial-style spread that’s more Net-a-Porter than Notting Hill charity shop. The dress code still exists (no midriffs, no spaghetti straps, God forbid a wedge), but the Lookbook is where the fun lives. And if you were wondering what fashion mood you should be channeling this summer, Fletcher’s four edits for 2025 have a few ideas. The Archive Edit: Vintage, but Make It Royal The Archive Edit leans into secondhand, borrowed, and (finally) sustainable dressing—but without sacrificing drama. It’s giving Great Gatsby in a recession. Think rental Chanel, inherited fascinators, and Oxfam finds styled like they came off a Paris runway. “This felt like a natural evolution of last year’s sustainability focus,” Fletcher said, which is British fashion-speak for “let’s not all panic-buy new outfits again.” Best of British: Strawberries, Tailoring, and a Touch of Chaos Fletcher first debuted this edit last year, and now it’s back with even more strawberries, daisies, and politely eccentric tailoring. Imagine an English picnic but the sandwiches are Gucci and your aunt’s handbag is from Self Portrait. British brands—both heritage and high-street—get a glow-up, proving that “Made in the UK” still slaps. The International Edit: Where Ascot Goes Global This one’s for the guest who flies in on a Thursday from Tokyo and attends Ascot on Friday. The International Edit celebrates designers from around the world and even makes room for traditional dress—like kilts, which apparently pair well with Moët. It’s cosmopolitan, elegant, and more than a little aspirational (read: budget for DHL shipping and last-minute tailoring). Prints & Patterns: Because Plain Is Not in This Season Florals? Yes. Polka dots? Obviously. Appliqué fruit motifs? Surprisingly, also yes. Fletcher taps into Spring/Summer 2025’s wildest print trends and spins them into high-octane race-day looks. If you’re not clashing three patterns and a hat shaped like a chrysanthemum, are you even trying? So, Who Is Daniel Fletcher? If you don’t know the name Daniel Fletcher, you probably haven’t been paying attention—or you’ve been too distracted by the outrageous hats at Royal Ascot to notice who’s quietly redefining occasionwear behind the scenes. Fletcher is a Central Saint Martins graduate (naturally—because where else do all the great British fashion disruptors come from?) who launched his namesake menswear label in 2015. He cut his teeth at Louis Vuitton and JW Anderson before landing at Fiorucci as Artistic Director, where he helped revive the brand’s playful, disco-era DNA with a new-gen energy. His work is known for being quietly political, often gender-fluid, and always cut with the kind of precision tailoring that makes you wish you hadn’t given up on ironed trousers. Today, Fletcher splits his creative energy between his own label and a role as Creative Director at MITHRIDATE , a London Fashion Week regular known for marrying British design codes with Chinese craftsmanship. In both roles, Fletcher has become a master of modern tailoring and expressive silhouettes—designing pieces that look just as good on Ncuti Gatwa or Dua Lipa as they do on your most stylish cousin at a country wedding. At Ascot, Fletcher’s magic lies in balancing tradition with risk. His vision of occasion dressing doesn’t beg for approval—it makes a statement. Whether he's collaborating with Oxfam or styling a £3,000 Gucci coat next to a vintage find, he’s proving that race-day fashion can be both elevated and democratic. And this, really, is his whole thing: reinventing British style by taking it apart and stitching it back together—with a little more relevance and a lot more fun.

Editor’s Picks: Denim That Moves with the Season The days between spring and summer often call for denim that feels as fresh as it does functional—lightweight enough to breathe in the sun, yet structured enough to withstand the unpredictable chill. In 2025, denim for women is more versatile than ever. Think: relaxed cuts, faded washes, and subtle details that add just the right amount of edge without sacrificing comfort. Whether you’re running to a gallery opening or pairing them with a breezy blouse for weekend brunch, these are the jeans that will carry you effortlessly through the season, one perfectly faded pair at a time. AGOLDE For cool, laid-back denim with a modern twist AGOLDE has mastered the art of effortless, high-fashion denim. Their 90s Pinch Waist jeans feature a flattering high-rise, vintage-inspired fit, and a light wash perfect for the spring/summer transition. Expect a slightly cropped hem that looks great with sandals or sneakers, making them ideal for those warmer days when you still need a bit of structure. Agolde’s Balloon Barrel-Cut Jeans reimagine volume with a sculptural silhouette—high-waisted, cinched at the ankle, and perfectly oversized for that effortless, off-duty energy. Buy here - £320 Khaite Khaite has become fashion’s quiet powerhouse, and its denim is no exception. The brand’s jeans—like the cult-favourite Bonnie or Danielle styles—strike that elusive balance between structure and fluidity, offering sharp silhouettes with just enough ease. Crafted in rigid denim that sculpts without restricting, they nod to classic Americana while feeling unmistakably modern. Think of them as the kind of jeans you wear when you want to look like you’re not trying, but still turn heads at the gallery opening. Khaite’s Danielle Stretch High-Rise Slim-Leg Jeans elevate everyday denim with a refined, sculpted fit—hugging the waist and hips before tapering into a sleek, elongated silhouette that feels both classic and quietly commanding. Buy here - £460 Re/Done For elevated, reworked vintage denim Re/Done’s Original Straight Jeans are an impeccable blend of old-school charm and contemporary tailoring. Crafted from premium denim, these jeans feature a relaxed straight leg and a mid-rise cut, offering a comfortable yet chic look. The soft fade and minimalistic detailing make them an easy choice for both sunny days and those unpredictable spring breezes. Re/Done’s The Standard Mid-Rise Straight Jeans channel vintage denim with a lived-in ease—cut from rigid cotton in a no-fuss straight leg that sits just right on the hips, they’re the kind of jeans that feel like you’ve had them forever (in the best way). Buy here - £305 FRAME For classic denim with a sophisticated edge Frame’s Le High Flare jeans give a nod to the 70s with their sleek silhouette and cropped flare, making them perfect for the warmer months. Their crisp blue wash and well-tailored fit offer a flattering shape that pairs beautifully with both high heels and casual flats, effortlessly transitioning from day to night. FRAME’s The Vertical Straight-Leg Denim Jeans are all about clean lines and lengthening proportions—cut from premium stretch denim, they sit high on the waist and fall in a crisp, straight silhouette that flatters with minimal effort. Buy here - £290 Levi’s For timeless, versatile denim Levi’s 501 Original Cropped Jeans are the epitome of classic American denim. With a relaxed, slightly tapered leg and a cropped ankle, they’re versatile enough to wear with everything from a tucked-in tee to a floaty blouse. The slightly distressed, faded finish adds a lived-in vibe perfect for spring and summer days spent outdoors. Levi’s Ribcage Wide-Leg Denim Jeans take high-rise to new heights—literally—cinching the waist and flowing into a dramatic wide-leg cut that nods to vintage '70s silhouettes while feeling entirely of the moment. Buy here - £110 Madewell For practical yet fashionable everyday denim Madewell’s Perfect Vintage Jeans are a wardrobe essential that strikes the perfect balance between comfort and style. Featuring a high-rise waist and a relaxed straight leg, they come in a range of washes that transition easily from spring’s lighter temperatures to the full heat of summer. Pair with a simple tank top or button-down for an effortless, laid-back look. Madewell’s The Perfect Vintage Wide-Leg Crop Jean combines a high-waisted fit with a relaxed wide-leg silhouette, offering a flattering yet laid-back look that’s perfect for casual spring and summer days. Buy here - £137 Nudie Nudie Jeans may be known for their rigid selvedge and raw denim purism, but their women’s line proves just as thoughtful—designed with fit, sustainability, and wearability in mind. From high-rise straight legs to relaxed tapered cuts, each pair is crafted from organic cotton and made to age beautifully with wear. The brand’s commitment to repair, reuse, and recycle means your jeans come with a future-proof guarantee—perfect for those who want timeless style with a conscience. Nudie’s Lofty Lo Wide Leg Jeans offer a relaxed, high-waisted fit with a wide-leg silhouette, crafted from organic cotton for a sustainable yet effortlessly cool look. Buy here - from £165 to £50 Mother Denim For relaxed, on-trend denim with a cool, Californian edge Mother’s The Hustler Ankle Fray Jeans combine vintage-inspired charm with contemporary flair. Featuring a high-rise waist, slim leg, and cropped, frayed hem, these jeans are ideal for those days when you want something comfortable yet fashionable. The light, faded wash adds a laid-back vibe perfect for outdoor gatherings or evening cocktails. MOTHER's The Rambler Zip Ankle Straight-Leg Jeans combine a high-rise fit with a straight-leg silhouette, finished with a zipper at the ankle for a modern, edgy touch. 4o mini Buy here - £290 Stella McCartney For luxury denim with a sustainable edge Stella McCartney’s Sustainable Wide-Leg Jeans are not just fashion-forward, but also eco-conscious. Crafted from organic cotton, these jeans boast a flattering high waist and relaxed wide-leg silhouette, offering a laid-back yet polished look. The light wash and roomy fit make them perfect for breezy spring days and effortless summer styling. Buy here - £506 J Brand For sleek, refined denim with a modern sensibility J Brand’s Maria High-Rise Skinny Jeans are a go-to for those who prefer a more sleek and tailored look. With a flattering high-rise fit and a comfortable stretch, they hug the body in all the right places. The medium wash is perfect for transitioning between seasons, making these jeans a versatile option for everything from casual outings to chic dinners. Buy here - £181 Citizens of Humanity For effortlessly chic denim with an emphasis on fit Citizens of Humanity’s Dylan Slouchy Fit Jeans feature a relaxed, loose fit and a soft, worn-in finish that feels as good as it looks. With a mid-rise and slightly tapered leg, these jeans are perfect for achieving a nonchalant yet stylish look. The slightly faded wash gives them that lived-in appeal, making them perfect for warmer days ahead. Citizens of Humanity's Baretta Relaxed Straight-Leg Jeans offer a vintage-inspired, high-rise fit with a relaxed straight leg, crafted from rigid 100% regenerative cotton for a timeless feel and structure. ​ Buy here - £340

In 2025, denim remains a quintessential staple in every discerning gentleman's wardrobe, transcending fleeting trends with timeless elegance. This year sees denim elevated, refined by craftsmanship, innovation, and sustainability, capturing the essence of luxury that speaks softly yet profoundly. It's no longer merely about wearing jeans—it's about experiencing denim that feels bespoke, blending modern innovation with heritage artisanal techniques.. Editor’s Picks: What We’re Wearing Now There are jeans—and then there are jeans . The kind that say you know what “selvedge” means, or that you once queued outside Dover Street Market just to “have a look.” In 2025, men’s denim is less about trends and more about identity: how you wear it, what label’s on the inside, and who notices when you turn up in a perfectly worn-in pair. NUDIE JEANS Sustainable, Scandinavian, and surprisingly punk Still a go-to for guys who care where their clothes come from. Nudie’s organic cotton, free repairs-for-life policy, and consistent fits make them the quiet choice for creatives, musicians, and Soho baristas alike. Their “Gritty Jackson” straight leg is the current cult favourite. Nudie’s Tuff Tony jeans offer a relaxed, straight-leg silhouette that feels effortlessly lived-in from day one. Cut from organic cotton with a soft drape, they’re the ideal pair for men who want comfort, character, and conscious design in one. Buy here - £165.00 Icon Denim LA The Kanye pair of denim from Icon Denim LA offers a modern and relaxed city style, with distressing and a patch on the back. This pair is perfect for those looking for a nostalgic 90s look mixed with a futuristic nod to a modern mid 2020’s aesthetic. Buy here - £189.00 WEEKDAY Weekday’s Space jeans nail that off-duty, oversized look with a relaxed straight-leg fit that feels current without trying too hard. Made from sturdy cotton denim, they’re a wallet-friendly staple for men who favour clean lines and Scandi minimalism. Buy now - £50.00 ACNE STUDIOS Acne Studios’ 1999M loose fit jeans channel a ‘90s-inspired silhouette with a distinctly modern edge. With their mid-rise, wide leg, and perfectly washed finish, they’re a go-to for men who want their denim roomy, refined, and just the right amount of rebellious. Buy here - £330.00 Kapital Denim for people who collect Japanese incense and obscure band tees Kapital jeans are loud, unpredictable, and highly addictive. Expect sashiko embroidery, asymmetric seams, and cuts that could double as sculpture. Definitely not for minimalists—but perfect for men who treat dressing like curation. KAPITAL’s Slim-Fit Patchwork Embroidered Tie-Dyed Jeans blend vibrant tie-dye with intricate patchwork and embroidered eye details, creating a bold, artful statement piece. Cut for a relaxed, baggy fit with flared hems, these jeans are a fusion of craftsmanship and avant-garde design. Buy here - £920 Studio Nicholson Tailored denim for the wine-bar intellectual Think: denim trousers with proper pleats, stormy hues, and architectural fits. These jeans aren’t rugged—they’re refined. For men who wear loafers and have thoughts about Brutalism. Studio Nicholson’s Pyad Jeans offer a refined take on classic denim, with a straight-leg fit and tailored cut that exudes understated elegance. Crafted from premium cotton, they’re the perfect balance of contemporary style and timeless sophistication. Buy here - £225 A.P.C. Still the best gateway drug to raw denim Somehow both timeless and still relevant. A.P.C. hasn’t changed much (thank god), but they have tightened up their edits and re-issued cult classics. The “Petit New Standard” is still a modern-day classic. A.P.C.’s Slim-Fit Jeans are crafted from indigo denim with a rigid feel that softens beautifully with wear. Featuring contrast topstitching, a classic five-pocket design, and relaxed slim legs, their deep blue wash offers a timeless, versatile look. Buy here - £215 Represent UK streetwear that grew up and got expensive Their jeans are sculpted, moody, and unapologetically hyped. Every drop feels calculated. Especially popular among sneakerheads who want their denim to hit just right with a fresh pair of Jordans. Represent’s R3 Workshop Jeans fuse utilitarian detailing with a relaxed, streetwear-inspired fit, featuring cargo-style pockets, heavy distressing, and a washed finish that gives them a lived-in, industrial edge. Buy here - £120 KUON For patchwork perfectionists KUON’s denim is a masterclass in texture and technique, blending traditional Japanese mending methods like sashiko and boro with contemporary silhouettes. Each pair feels one-of-a-kind—more like wearable art than off-the-rack jeans. KUON’s Denim Cargo Trousers blend traditional Japanese craftsmanship with a utilitarian silhouette, featuring sashiko stitching, raw-edge detailing, and oversized pockets for a look that’s equal parts artisanal and functional. Buy here - £518 BODE For collector-grade denim storytelling BODE reimagines denim through a nostalgic, handcrafted lens—think repurposed textiles, appliqué, and embroidery that tell a story. These aren’t just jeans; they’re heirlooms in the making, designed for men who value craftsmanship over convention. Bode’s Knolly Brook Embroidered Wide-Leg Jeans turn classic denim into a poetic canvas, with delicate floral embroidery and a soft, wide-leg silhouette that nods to vintage Americana through a romantic, handcrafted lens. Buy here - 510 Levi’s A timeless staple in men’s wardrobes, Levi’s delivers iconic denim with a focus on fit, quality, and versatility. Known for its classic 501s and 511s, the brand offers everything from relaxed to slim fits in durable, easy-to-care-for denim that ages beautifully. Levi’s 501 Original Fit Jeans are the blueprint for classic denim—straight-leg, button-fly, and cut from sturdy cotton with just the right amount of structure. Timeless and endlessly versatile, they’re a no-fuss essential that only get better with age. Buy here - £63

Spring in London is an irresistible sensory treat—the delicate flutter of cherry blossoms in Primrose Hill, the heady fragrance of fresh blooms at Columbia Road Flower Market, and the energising greenery bursting forth in Hyde Park. This season, we've bottled the distinctive essence of the capital’s most iconic neighbourhoods with perfumes that capture their unique charm. Think of this as your essential olfactory tour through London's springtime splendour. Hyde Park in Bloom Maison Francis Kurkdjian's Kurky Eau de Parfum As Hyde Park shakes off winter with vibrant daffodils and magnolias, Maison Francis Kurkdjian's Kurky Eau de Parfum evokes this awakening perfectly. With its refreshing fruity notes softened by creamy musks, this fragrance encapsulates a leisurely morning stroll in London's most iconic park. Buy here - £185.00 Buy here ( US ) - $245.00 Columbia Road Flower Market D.S. & Durga's Brown Flowers A Sunday morning at Columbia Road Flower Market is a joyous riot of colour and scent. D.S. & Durga’s Brown Flowers, with earthy undertones and floral hints reminiscent of vintage blooms, wonderfully mirrors the nostalgic yet ever-lively atmosphere of this beloved East London institution. Buy here - £155.00 Buy here ( US ) - $210.00 The V&A Gift Shop Guerlain's Pêche Mirage Eau de Parfum The sophisticated creativity of the Victoria & Albert Museum gift shop finds a fragrant companion in Guerlain's Pêche Mirage Eau de Parfum. This delicately peach-infused scent echoes the elegance and innovative spirit that visitors treasure from this cultural gem. Buy here - £295.00 Buy here ( US ) - $425.00 Notting Hill Jo Malone's Beach Blossom Cologne With its picturesque pastel houses and boutique charm, Notting Hill demands an equally charming fragrance. Jo Malone’s Beach Blossom Cologne, bursting with fresh floral notes, captures the neighbourhood’s whimsical, carefree elegance perfectly. Buy here - £124.00 Buy here ( US ) - $168.00 Shoreditch Maison Margiela Replica Jazz Club Eau de Toilette Shoreditch's edgy, creative vibe is perfectly captured by Maison Margiela's Replica Jazz Club. With notes of rum, tobacco leaf, and vanilla, this fragrance evokes the atmosphere of a lively, intimate jazz club, mirroring the neighborhood's dynamic spirit. Buy here - £100.00 Buy here ( US ) - $165.00 Camden Viktor & Rolf Flowerbomb Eau de Parfum Camden's eclectic and vibrant character aligns well with Viktor & Rolf's Flowerbomb. This explosive floral bouquet combines notes of jasmine, orange blossom, and patchouli, reflecting the area's bold and diverse culture. Buy here - £97.00 Buy here ( US ) - $180.00 Mayfair Diptyque's Orphéon Eau de Parfum Elegant Mayfair, renowned for luxury and timeless sophistication, finds its aromatic match in Diptyque's Orphéon. Blending juniper berries and warm tonka bean, this fragrance epitomises refinement and enduring style. Buy here - £160.00 Buy here ( US ) - Not available Soho Phlur's Golden Rule Eau de Parfum Soho, with its electric nightlife, trendy cafés, and bustling theatres, perfectly aligns with Phlur’s Golden Rule. An enticing blend of fruity and floral accords, this fragrance matches the area's playful and stylish verve. Buy here - £99.00 Buy here ( US ) - $99.00 Chelsea Kayali Fleur Majesty Rose Royale Chic Chelsea, famed for its stylish residents and artistic heritage, meets its fragrance twin in Kayali’s Fleur Majesty Rose Royale. Highlighting luxurious roses alongside juicy peach and pear, this perfume evokes Chelsea’s refined and sophisticated appeal. Buy here - £107.00 Buy here ( US ) - $138.00 Hampstead Heath Le Labo Eucalyptus 20 Eau de Parfum The lush, tranquil expanses of Hampstead Heath deserve an equally soothing fragrance. Le Labo’s Eucalyptus 20 Eau de Parfum, with notes of eucalyptus, cedarwood, and frankincense, mirrors the Heath’s refreshing serenity, offering clarity and calm in every spritz. Buy here - £234.00 Buy here ( US ) - $107.00 Covent Garden Marc Jacobs Daisy Wild Eau de Parfum Covent Garden, bustling with life and floral beauty, perfectly pairs with Marc Jacobs' Daisy Wild Eau So Intense. Blending banana blossom, jasmine, amber, and sandalwood, it effortlessly embodies the vibrant energy and charm of this beloved locale. Buy here - £63.75 Buy here ( US ) - $160.00 Brixton Jil Sander Coffea Eau de Parfum Brixton, rich in culture and buzzing with energy, aligns seamlessly with Jil Sander’s Coffea. Infused with fresh roasted coffee notes set against warm floral undertones, this fragrance celebrates the vibrant, multicultural heartbeat of this South London favourite. Buy here - £190.00 Buy here ( US ) - $290.00 With these thoughtfully paired fragrances, London's diverse and delightful neighbourhoods are yours to experience long after spring has faded into memory. Wherever you venture, you'll carry a little bit of the capital's captivating seasonal magic with you.

Statement bags are more than just accessories—they're a defining feature of your personal style, setting the tone for your entire outfit. In 2025, the bag trends are diverse, exciting, and accessible, ranging from affordable chic to luxury indulgences. Whether you're seeking everyday sophistication, playful textures, or timeless elegance, this Amy Odell-inspired guide has handpicked the season's best statement bags, ensuring there's something for every style and budget. East-West Shoulder Bags This horizontal silhouette feels fresh, chic, and decidedly modern. It’s the perfect combination of style and practicality, effortlessly transitioning from office to cocktails. Luxury Option: Prada Cleo East-West Shoulder Bag – Sleek, minimalistic, and undeniably stylish. Buy here - £2,400 Buy here ( US ) - $3,250 Affordable Option: Mango Rectangular Shoulder Bag – Contemporary elegance on a budget. Buy here - £49.99 Suede Sophistication Rich suede bags in sumptuous tones add instant warmth and texture to your wardrobe, elevating even the simplest of outfits. Luxury Option: Saint Laurent Le 5 à 7 Suede Hobo Bag – Effortlessly chic with a luxurious feel. Buy here - £2,645 Buy here ( US ) - $3,500 (closest I could find) Affordable Option: & Other Stories Suede Shoulder Bag – Soft, stylish, and budget-friendly. Buy here - £155 Oversized Clutches Oversized clutches bring drama to your daily style and hold everything you need while maintaining an effortlessly cool vibe. Luxury Option: Bottega Veneta Pouch Clutch – Iconic, voluminous, and a fashion editor's favourite. Buy here - £1,720 Affordable Option: ASOS Oversized Slouch Clutch – An impactful style statement without the designer price tag. Buy here - £24.00 Doctor & Bowling Bags Structured and sophisticated, these bags blend vintage charm with modern aesthetics, making them perfect for polished professional looks. Luxury Option: Balenciaga Neo Classic City Bag – A stylish reinterpretation of an iconic silhouette. Buy here - £2,150 Affordable Option: Coach Willow Bag – Vintage-inspired, versatile, and practical. Buy here - £395.00 Fringe & Studded Bags Add an edge to your ensemble with bags featuring playful fringe and bold studs—ideal for injecting personality into everyday wear. Luxury Option: Valentino Garavani Rockstud Shoulder Bag – The pinnacle of studded sophistication. Buy here - £1,190 Affordable Option: Zara Studded Fringe Crossbody Bag – Trendy, youthful, and accessible. Buy here - £17.99 Padded & Puffy Bags Comfort meets style in quilted and padded bags, adding playful volume and texture that feels both modern and cosy. Stand Studio Hera Panel Quilted Bag – A chic and contemporary standout. Buy here - £310 Top-Handle Totes Classic and refined, top-handle totes are your go-to for sophisticated styling, whether at work or brunch. Gucci Diana Bamboo Handle Tote – Timeless luxury with a unique twist. Buy here ( US ) - $4,800 Slouchy & Supple Bags Relaxed yet chic, slouchy bags are the ultimate expression of laid-back luxury, perfect for off-duty styling. Loewe Flamenco Clutch – Soft, luxurious, and effortlessly cool. Buy here - £2,200 Belted Bags Offering hands-free convenience and fashion-forward appeal, belted bags blend practicality with contemporary styling. Jacquemus Le Bambino Belt Bag – Stylishly compact and fashion-forward. Buy here - £338 Crochet & Woven Bags Chic and breezy, crochet and woven bags add a handcrafted, artisanal feel to your wardrobe, perfect for summer dressing. Luxury Option: Chloé Marcie Woven Raffia Bag – Bohemian elegance at its finest. Buy here - £964 Affordable Option: Zara Crochet Crossbody Bag – Casual sophistication for every day. Whether your style skews luxury or affordable, sleek or playful, these handbag trends promise to elevate your fashion game this season, proving once again that the right accessory can truly make an outfit. Buy here - £17.99

Now that 2024 is behind us, we can take a step back and assess the sneaker landscape with a fresh perspective. This was a year of revival and reinvention—after a period of creative stagnation, brands re-embraced risk-taking through unexpected collaborations, bold material choices, and innovative reworks of classics. Consumer behavior also saw a shift: impulse buying gave way to a more thoughtful approach, with collectors and casual buyers alike seeking meaning and individuality in their purchases. How did the sneaker industry respond? By crafting silhouettes that spoke to both heritage and the future. Beyond aesthetics, 2024 also saw a growing emphasis on sustainability and craftsmanship. Brands experimented with eco-conscious materials, limited-run productions, and modular designs that extended the lifespan of sneakers. The intersection of fashion and performance continued to blur, with high-fashion houses pushing technical footwear into new realms, while sports brands refined their archival releases to cater to both athletes and lifestyle consumers. As sneaker culture evolved, so too did the conversations around authenticity, exclusivity, and storytelling. Futura Laboratories x Nike SB Dunk Low ‘Bleached Aqua’ From £360, buy here . A long-overdue reunion, Futura Laboratories and Nike SB revisited one of sneaker culture’s most legendary designs. Two decades after the release of the coveted FLOM SB Dunk, Futura returned with a fresh iteration. The Bleached Aqua colorway was an instant classic, boasting a white mesh upper, multicolored canvas overlays, and Futura’s unmistakable signature on the lateral panel. Despite minor design grievances—some sneakerheads lamented the creasing potential of the mesh toebox—this pair became an essential pickup when it dropped on May 18, 2024. Jordan 4 Retro Bred Reimagined From £288, buy here . OG colorways never go out of style, and Jordan Brand’s "Reimagined" series proved just that. The Air Jordan 4 Bred Reimagined arrived in February, maintaining the beloved black, red, and grey palette while swapping nubuck for tumbled leather. This small yet significant tweak added a premium feel to an already iconic shoe, ensuring it remained one of the year’s most sought-after releases. The February 17th drop date saw instant sell-outs, reaffirming the timeless appeal of the AJ4. Issey Miyake x New Balance MT10O Sold out everywhere. Minimalist yet statement-making, the Issey Miyake x New Balance MT10O seamlessly blended Japanese design principles with New Balance’s technical expertise. The shoe came in three neutral tones—navy, black, and white—emphasizing “barefoot mobility” through lightweight construction and a streamlined silhouette. The combination of leather, ripstop, and mesh materials ensured durability while maintaining an effortlessly refined aesthetic. Verdy x Nike SB Dunk Low Visty From £400, buy here . Verdy, best known for Girls Don’t Cry, returned for his second Nike SB collaboration—this time independent of his previous label. The Visty Dunk took inspiration from his beloved plush character, translating its fuzzy, playful energy into a sneaker that felt both irreverent and collectible. Travis Scott x Air Jordan 1 Retro Low OG Canary From £89, buy here . Travis Scott continued his sneaker reign with the ‘Canary’ Air Jordan 1 Low, an homage to his high school, Elkins High. The colorway blended canary yellow with racer blue, light silver, and gum brown, while signature elements like the reverse Swoosh and Cactus Jack branding remained untouched. The gum outsole and Nike Air-cushioned midsole cemented it as another standout in Scott’s portfolio. MM6 Maison Margiela x Salomon XT-6 Mule ‘Black’ £350, buy here . Mule culture surged in 2024, and MM6 Maison Margiela capitalized on the trend with its Salomon XT-6 Mule. Marrying high fashion with outdoor functionality, this slip-on iteration retained the rugged XT-4 sole and signature quick-lace system while stripping back the heel for effortless wearability. It was the ultimate blend of style and utility. Nike Air Max 1 '87 ‘University of Oregon’ From £345, buy here . For Air Max purists, the ‘University of Oregon’ edition of the Air Max 1 ’87 was an immediate grail. Featuring an eclectic mix of perforated tan leather, leopard-print eyestays, and a blue Swoosh, the sneaker was a masterclass in maximalist design. A standout detail? The gold-embroidered heel tabs reading "ONCE A DUCK" and "ALWAYS A DUCK." CLOT x adidas Superstar $200, buy here . Marking a significant pivot, CLOT returned to adidas after years of Nike collaborations. Edison Chen reimagined the Superstar as a dress shoe hybrid, complete with tassels and premium leather construction. The design, first teased at Shanghai Fashion Week, was a refreshing take on a classic silhouette. Travis Scott x Jordan Jumpman Jack TR Sail Dark Mocha From £196, buy here . Travis Scott’s influence extended beyond his Air Jordan collaborations with the debut of his first signature sneaker, the Jumpman Jack TR. The ‘Sail Dark Mocha’ colorway, worn by Scott throughout late 2023, launched in April and reinforced his dominance in the sneaker world. Nike Kobe 4 Protro Girl Dad From £142, buy here . A heartfelt tribute, the Nike Kobe 4 Protro ‘Girl Dad’ paid homage to Kobe Bryant’s love for his daughters. Inspired by a green Philadelphia Eagles beanie he wore courtside with Gigi, the sneaker featured an aqua upper, suede overlays, and metallic silver heel detailing. Released on June 7, 2024, it was a poignant and highly anticipated drop. adidas Originals x Bad Bunny Gazelle San Juan £240, buy here . Bad Bunny continued his creative partnership with adidas, this time putting a surreal twist on the classic Gazelle. Named after Puerto Rico’s capital, the sneaker featured asymmetrical front panels, exposed size tags, and string laces, making it one of the more experimental collaborations of the year. ASICS x Hidden NY Gel-NYC £165, buy here . After months of teasers, ASICS and Hidden NY finally delivered their highly anticipated Gel-NYC collab in March. Inspired by photo-editing software, the sneaker featured pixelated tiger stripes and a transparency grid effect, cementing Hidden NY’s status as more than just an Instagram mood board. Bentgablenits x Asics Gel-1130 From £780. Toronto-based upcycling collective Bentgablenits turned sneaker collaboration on its head by incorporating genuine vintage Cracker Jack charms into their ASICS Gel-1130 collab. Each pair was one-of-a-kind, featuring hand-stitched antique trinkets and hand-dyed velvet laces. With fewer than 200 pairs released, this project was as much an art piece as it was footwear.