Denim has a way of sneaking into every woman’s wardrobe, regardless of her personal style. It’s the piece we turn to for Sunday brunches, late-night drinks, and everything in between. But the right pair of jeans is more than just a staple — it’s an investment. This season, the conversation around denim is all about fit, quality, and versatility, with a renewed emphasis on sustainability and craftsmanship. Whether you prefer a tailored high-rise cut or a relaxed vintage-inspired fit, denim is as enduring as it is adaptable. Brands like Haikure and Triarchy are redefining what eco-conscious denim can look like, combining environmental responsibility with high-end design. Meanwhile, Khaite, Slvrlake, and Toteme have mastered the art of creating modern luxury jeans that feel as good as they look. Comfort is another non-negotiable, and labels like Citizens of Humanity, DL1961, and Frame have honed fabrics that move with you while maintaining impeccable structure. For those seeking timeless appeal with a touch of heritage, there’s no overlooking the enduring classics: Levi’s, Re/Done, and Icon Denim LA breathe fresh life into iconic silhouettes. And for denim that blurs the line between laid-back and elevated, Rails, Paige, and Grlfrnd offer standout pieces that fit right into an effortlessly stylish wardrobe. From the durable designs we live in to the directional silhouettes making waves on runways, these are the brands setting the tone for autumn. Ready to find your perfect fit? Let’s dive into the denim darlings you’ll want to wear on repeat. Haikure For those craving sustainable denim with a stylish twist, Haikure offers a standout solution. Hailing from Italy, this brand has quickly become a favourite among the fashion elite for its effortlessly cool, eco-conscious approach to jeans. Known for using organic and recycled materials, Haikure crafts its pieces with an eye for contemporary design and timeless wearability. The brand’s signature Bethany jeans—slouchy, boyish, and impeccably tailored—are perpetually in demand, often selling out almost as soon as they hit the shelves. Haikure’s mastery lies in its ability to blend functionality with high fashion, delivering weighty, non-stretch denim that drapes perfectly over point-toe heels or sleek ankle boots. From wide-leg cuts to versatile cargos, these jeans are the epitome of conscious luxury, ensuring you look good while doing good. HAIKURE - Hurley wide-leg organic jeans - £315 - Buy here HAIKURE - Bethany high-rise wide-leg jeans - £242 - Buy here Toteme Toteme encapsulates Scandinavian minimalism at its best, offering elevated denim essentials that are as versatile as they are refined. Founded in 2014 by Swedish duo Elin Kling and Karl Lindman, the Stockholm-based label draws inspiration from the everyday lives of modern women. Toteme’s jeans are designed to be worn season after season, boasting crisp white denim, vintage washes, and clean, structured cuts that exude understated luxury. Perfect for building a capsule wardrobe, Toteme’s denim is beloved for its ability to merge practicality with elegance—think perfectly tailored high-waist styles and relaxed fits that pair seamlessly with the brand’s chic blouses and structured outerwear. Whether styled with trainers for a casual look or heeled boots for a polished ensemble, Toteme’s jeans are timeless staples worth investing in. TOTEME - Faded-wash wide-leg high-rise organic-cotton denim jeans - £290 - Buy here TOTEME - High-rise straight-leg organic jeans - £290 - Buy here Icon Denim LA Icon Denim LA brings the effortless cool of Los Angeles to every stitch, offering a wardrobe of denim staples with a contemporary edge. The brand’s designs channel the laid-back yet chic vibe synonymous with the West Coast, making them a go-to for those who value comfort and style in equal measure. Whether it’s high-waisted cuts, exaggerated flares, or perfectly faded washes, Icon Denim LA’s jeans feel inherently modern while nodding to vintage aesthetics. Crafted with premium materials and an eye for detail, these jeans are as much about the lifestyle they represent as the clothing itself—easy, timeless, and undeniably iconic. Icon Denim LA - Stella - €179 - Buy here Icon Denim LA - Poppy - €185 - Buy here Khaite Khaite, pronounced “Kate,” has transformed denim into an art form. Founded by Catherine Holstein in 2016, this New York-based brand has become synonymous with quiet luxury, delivering jeans that blend bold silhouettes with unparalleled craftsmanship. Whether you gravitate towards light-wash wide-legs, structured skinnies, or high-waisted shorts adored by the likes of Hailey Bieber, Khaite offers styles that feel equal parts refined and relaxed. Each piece is made from premium fabrics, ensuring durability and a fit that flatters the body’s natural contours. Khaite’s denim isn’t just about wardrobe essentials—it’s about creating investment pieces that transcend trends and age gracefully, making them favourites among style icons from Rosie Huntington-Whiteley to Sofia Richie. KHAITE - Jacob wide-leg jeans - £318 - Buy here Khaite - Danielle Straight Jeans - £430 - Buy here Triarchy Sustainability is at the heart of Triarchy, a denim brand that prioritises the planet without compromising on style. Relaunched in 2016 after a sustainability overhaul, the Canadian brand uses innovative techniques to create eco-friendly denim, from water-saving processes to the elimination of plastic-based elastics. The result? Jeans that hug the body in all the right places while significantly reducing their environmental footprint. Triarchy’s collection features everything from high-waisted skinnies to relaxed, vintage-inspired fits, all crafted with meticulous attention to detail. By choosing Triarchy, you’re not just investing in a pair of jeans—you’re supporting a brand that’s rewriting the rules of conscious luxury. Triarchy - Gerri Barrell Leg Jean - $365 - Buy here Triarchy - Ms. Fonda High Rise Wide Leg - $298 - Buy here Citizens of Humanity Citizens of Humanity has built a reputation for delivering premium denim that feels as good as it looks. Each pair is meticulously crafted by a team of 40 artisans, ensuring impeccable quality and fit. Known for their innovative silhouettes, such as the now-iconic barrel-leg jeans, Citizens of Humanity combines vintage inspiration with a modern edge. Whether it’s a sleek high-rise skinny or a slouchy wide-leg style, these jeans are as versatile as they are stylish. Loved by celebrities like Rihanna and Kendall Jenner, the brand is also committed to sustainability, employing eco-friendly practices to minimise water and energy usage during production. Citizens of Humanity - Miro barrel-leg relaxed-fit high-rise denim jeans - £340 - Buy here Citizens of Humanity - Ayla raw-hem cropped wide-leg denim jeans - £320 - Buy here Levi’s Levi’s is more than just a brand—it’s an institution, the very blueprint for denim as we know it. Founded in 1853 by Levi Strauss, this iconic label revolutionised workwear and casual fashion with its durable, practical designs. The 501 Original is perhaps the most recognisable jean in history, having adorned cultural icons from James Dean to Princess Diana. Today, Levi’s remains as relevant as ever, blending heritage craftsmanship with modern trends. The Ribcage Jean —a high-rise silhouette designed to cinch the waist—is a modern favourite among the fashion set. Sustainability is also at the heart of Levi’s ethos, with innovative Water