Ferragamo launches a new advertising campaign staged in Florence

Back in 1930 Salvatore Ferragamo purchased the Palazzo Spini Feroni which was quickly claimed as the home of the fashion label. Almost 100 years later Maximilian Davis returns, staging a Fall 2024 campaign showcasing the merge of the past and present, inviting the viewer to sit down and observe the growth of the brand. Aside from the history lesson of the campaign, we are presented with a small selection of modern tailoring and eveningwear, which was shown earlier this year during the brand’s FW 2024 runway show. It explores the spirit of the 1920s with utilitarian looks, such as striking long coats in black or green contrasting an evening dress or a skirt revealing as the model walked, portraying the liberation after the First World War. One of the looks shown was a red maroon organza dress paired with a signature high heels covered in ruffled feathers in purple, an odd pairing, but an interesting one nonetheless, especially from a more traditional tailoring-focused brand. We are also presented with a twist on a traditionally more masculine silhouette - a pea jacket in a grey pistachio colour, with a wider stitching for a refined look, paired with a skirt in the same colour and a shirt, the layering of texture against a more simplistic colour palette brings our focus on the tailoring. The campaign is rounded off with a similar proposition in the men’s wardrobe - the same cut and style jacket in a light brown tone worn by a model paired with a wine colour vest, a white shirt and tailored barrel trousers in the same colour. Is this Ferragamo’s statement at perhaps tailoring aimed at everyone, rather than gender-specific?

Palace Launch Fall 2024 Collection: Here's A Sneak Peek

Palace’s third seasonal offering of 2024 is here, and it’s nothing short of spectacular. Known for its expansive collections, the London-based brand delivers hundreds of styles that blend practicality with whimsy, all tied together by Palace’s signature graphic branding and a nod to skate and throwback sportswear influences. This season, the brand continues to push the envelope with city-exclusive Champion collaborations, a “Palace Guard” capsule, and an abundance of GORE-TEX and Polartec materials. Sweatshirts: Sweatshirts are aplenty, available in both zip and non-zip varieties. Standouts include a wordmark hoodie adorned with Celtic crosses on its sleeves, a vibrant “Peace and Love” graphic hoodie featuring an array of national flags, and a text logo hoodie with Earth graphics. Palace’s familiar embellishments are ever-present, from the tri-text logo to various iterations of the brand’s iconic “P” logo. Striped crewnecks and several notable quarter-zip fleece items, including a unique asymmetrical zipper design, round out this cosy collection. Champion Collaboration: This season’s Champion collaboration dives deep into varsity style, offering exclusive hoodies and tees crafted from Champion’s renowned Reverse Weave cotton. Each piece is exclusive to its respective store locations in London, New York, Tokyo, Seoul, and Los Angeles. These pieces feature collegiate-style wordmark graphics nodding to their respective cities, and the hoodies add an extra pop with cream-colored strings and gold hardware. Jackets: Palace’s expertise in technical outerwear shines this season. Highlights include a fully waterproof GORE-TEX jacket with a stowable hood and lightweight wind jackets perfect for autumn breezes. Traditional varsity-style garments also make a statement, including a varsity jacket with a quilted hood and a tartan-lined car coat from the “Palace Guard” capsule, inspired by London’s iconic Kings Guard. The collection also boasts work-style jackets with quilted hoods, denim jackets, fuzzy animal-fur-like truckers, and a range of track jackets and sleeveless Polartec fleece vests. Bottoms: The selection of shorts and pants is one of the strongest segments of the Palace Fall 2024 collection. GORE-TEX and Polartec pants are designed to complement various tops and jackets, while tartan “Palace Guard” pants add a touch of classic British style. Denim options include a gothic-font Palace logo spread, zip-away styles revealing liners, and unadorned versions, along with skate-ready carpenter denim and cargo pants. Track pants and fleece sweatpants complete the line-up, ensuring there’s something for every occasion. Knitwear and Shirts: In contrast to the bold outerwear and fleece options, the knitwear collection is more restrained. Full-zip knits nod to Porsche with logo-flipped crests and wordmarks, while heart-and-star adorned sweaters offer a playful touch. The “Palace Guard” theme continues with tartan and brightly hued sweaters. Long-sleeve button-ups include camo shooter shirts with recoil-reducing pads, colourful flannels, and elegant oxfords. Short-sleeve button-ups range from whimsical prints to solid colour schemes, providing versatile options for layering. Hats: The hats and caps in this collection span a wide range of styles. From all-over print Realtree dad hats to furry trucker caps, there’s something for everyone. Technical options include running caps, GORE-TEX hats with face shrouds, and more from the “Palace Guard” capsule. Beanies and buckets arrive in force, with various GORE-TEX, Polartec, and traditional cotton options. Longsleeves and T-Shirts: Long sleeves and tees provide one of the most extensive ranges in the collection. Graphic tee highlights include a colourful watermelon vase, a reimagined “Peace and Love” graphic, and a homage to house music. A football-helmet adorned “Pallas” tee humorously flips the Dallas Cowboys logo. Long-sleeves offer straightforward styles, including two-tone options and staple “Basically a Longsleeve” designs, ensuring ample variety for layering and individual expression. Tops Tops this season are strongly influenced by sport, celebrating the Olympic year with a diverse range of athletic-inspired styles. The collection features football jerseys, both global and American, alongside baseball jerseys, paying homage to various athletic achievements. Complementing these are more traditional sportswear pieces such as color-blocked rugby shirts and classic polos. The line-up is completed with a variety of striped tees, adding a timeless touch to the sporty theme. Footwear: The footwear offering is succinct yet stylish, featuring a single pair of navy blue house slippers with gold embroidery. These slippers exude a classic elegance, showcasing a classical fountain design surrounded by text, making them a perfect addition to the collection for those who appreciate subtlety and sophistication. Accessories: This season’s accessories lean towards practicality, with items like mugs, key rings, belts, and stickers. However, Palace retains its playful spirit with a foam finger featuring a triumphantly extended middle digit, sure to delight fans with its cheeky charm. Hardware: Lastly, the collection includes a selection of skate decks, most featuring vibrant all-over collage prints. Notably, some decks incorporate egg imagery, multi-faced aliens, spray-painted collages, and macabre skull assemblages. For those preferring a more subdued look, geometric logo decks are also available, catering to diverse aesthetic preferences. Palace’s Fall 2024 collection is a vibrant tapestry of urban flair, technical precision, and playful creativity, offering something for everyone. Whether you’re seeking practical outerwear, cosy sweatshirts, or stylish accessories, this collection promises to deliver.

RE/CREATE Couture Runway Show

On a sweltering summer day, the RE/CREATE fashion show took over an old church in West London, infusing it with fresh energy and style. Held on July 28th at St John’s Church, this event brought together a lineup of exciting emerging designers, each presenting their unique takes on blending innovation with tradition. RE/CREATE was more than just a standard fashion show; it was a meeting of minds and styles. Designers like Lizandro Acera, BingRong Huang, Karina Bond, and Jivomir Domoustchiev showcased their collections, each telling a distinct story through their designs. The event highlighted how fashion can honor heritage while embracing the future, combining traditional craftsmanship with modern technology. In a standout collaboration, YUHAN AO teamed up with DANCE.FILM.PERFORMANCE, adding a dynamic visual and dance element to the catwalk. This integration brought an extra layer of depth to the presentation, reflecting both the historical and contemporary influences of London. Spotlight on Designers Jivomir Domoustchiev: Known for his bold, futuristic designs, Domoustchiev has been a trailblazer since launching his brand in 2016. His striking vinyl silhouettes have graced leading fashion magazines and been worn by icons like Lady Gaga and Jennifer Lopez. Karina Bond: A Central Saint Martins graduate and L’Oréal Prize winner, Bond launched her womenswear brand in 2022. Her designs are ethereal and innovative, making use of unconventional materials to create garments that are both beautiful and thought-provoking. BingRong Huang: A recent graduate of the London College of Fashion, Huang's work is characterized by a surreal, gothic aesthetic. Her designs, marked by their dramatic use of tulle and fabric volumes, offer a fresh take on contemporary fashion. Lizandro Acera: Drawing from his Filipino heritage and diasporic experience, Acera’s designs feature intricate textures and bold silhouettes. His work reflects a blend of cultures and personal history, creating pieces that are both striking and meaningful. Yuhan Ao: Known for deconstructing traditional tailoring, Ao's latest collection takes inspiration from the abandoned Euston underground station. His use of unconventional materials and distressed finishes creates unique textures and silhouettes, adding a sense of history and depth to his designs. An Inclusive Platform RE/CREATE provided a platform for emerging designers to showcase their work and contribute to a broader dialogue within the fashion industry. By blending traditional elements with modern innovations, the event celebrated the diversity and creativity of today’s fashion scene. In the heart of West London, RE/CREATE reminded us that fashion is more than just clothing—it's a way of telling stories and expressing identities. This event offered a realistic glimpse into the evolving landscape of fashion, bridging the gap between the past and the future in a way that felt both fresh and familiar. Images by: Stefano Giuliano Luca Stine

Subscribe to our Newsletter

A model wears a sports polo in red and white strikes, with cargo pants and a denim tote bag. Criminal Damage, London's iconic streetwear brand established in 1991, redefines the fashion landscape with its FW24

Criminal Damage Reimagined Streetwear: FW24 'Track & Field'

In the ever-evolving world of streetwear, few brands have maintained their cultural relevance and innovative edge quite like Criminal Damage. Established in 1991, this iconic London-based label has continually captured the spirit of the city’s youth. Now, as it marks over three decades in the industry, Criminal Damage is set to make a striking statement with their relaunch Fall/Winter 2024 collection, titled “Track & Field”. Perfectly timed with the Paris Olympics 2024, the “Track & Field” collection celebrates the dynamic synergy of sports, athletics, and streetwear. This season, Criminal Damage elevates its game, offering a range of pitch-ready, training, and post-game apparel that redefines streetwear with an athletic twist. Iconic silhouettes, bold graphics, and innovative fabrications come together to pay homage to the enduring influence of sport on fashion. The collection features an array of varsity jackets, training tops, football shirts and baseball jerseys, each piece a nostalgic nod to team sports, infused with a contemporary flair. The designs prominently display ticket stub repeat prints and re-worked varsity-style logos, with the number “91” serving as a proud reminder of the brand’s founding year and its enduring legacy. Monty Aytan, the force behind Criminal Damage, shares insights into the brand’s journey and the creative process behind the new collection, in our interview: Criminal Damage has been a staple in streetwear for over 30 years. As you reflect on its journey, what aspects of the brand’s original essence have remained intact, and what has transformed along the way? I would say the mission has always been the same - We have always been about the people and a product of our environment, the idea of creating a high quality product which is attainable has been the goal since day one. When looking back over the years, you can see the transformations of the collections and the way in which they are shared with the public. The biggest development has been social media, it’s changed the way in which business and marketing are done. We’ve always viewed Criminal Damage as a brand we’re here to steer forward on behalf of the community we serve. Engaging with our community through social media has allowed us to be more aligned to them and keep the Criminal Damage community at the core of everything that we do. In a landscape where streetwear trends can shift overnight and digital noise is at an all-time high, how do you navigate these challenges to keep Criminal Damage fresh and innovative? We have never been afraid of change. The saying 'the future is the youth’ has been something we have instilled in the brand. You have to adapt and evolve otherwise you will get left behind in this game. You have to be on the pulse and push your own boundaries. Graphics are at the heart of everything we do at Criminal Damage and working with the best artists and graphic designers who really understand where things are going keeps our collections fresh and forward-looking. It’s about finding that moment where one foot is ahead of trends, and the other is helping to forge trends of your own. Walk us through the creative journey of your latest collection. What sparked the move towards a more elevated and contemporary look, and how did that vision come to life? We wanted to challenge ourselves, to be able to create a collection we could showcase globally. The market, especially the UK seems to be the same old brands all doing the similar things. We want to show that London can be a player in the global streetwear world. With all collections we start off with ideas we’re inspired by and these feed down in to the final collection. For the aw24 collection, we’ve been able to add new elevated categories, fabrication and silhouettes. There’s an abundance of choice in the market today but much of this choice has been created by players in the market who are prepared to compromise on quality in the rush to bring newness to market. We’re always on a mission to re-educate customers on the value of quality apparel that’s designed to last and become a part of their wardrobe now and through the years to come. Every collection has its standout pieces. Do you have a personal favourite from this new line, and what makes it resonate with you? It’s very tough to pick out just one. But if I had to choose it would probably be the leather workwear overshirt. It’s the perfect layering piece which can be dressed up or down. Criminal Damage has reached impressive milestones. Looking ahead, where do you see the brand going next, and what exciting directions or projects are on the horizon? We want to take the brand international. We’re constantly thinking of what to do next and coming up with dope collections and collaborations. We have something very exciting on the way but we cannot reveal just yet so watch this space! We are based in London, when and where will our audience at Goldfoil Magazine be able to purchase the new collection? The collection launches end of August, keep an eye on Criminal Damage’s socials at @criminaldamage and https://www.criminaldamage.co.uk/ to be the first to know.

The Unmissable Fashion Stores Of Soho, London

Soho, London—a name that evokes a whirlwind of creativity, diversity, and unbridled energy. Nestled in the heart of the city, this vibrant neighbourhood is more than just a cultural hotspot; it's a fashion mecca where trendsetters and sartorial enthusiasts converge. Walking through its bustling streets, you’ll find a treasure trove of boutiques and flagship stores that are nothing short of a fashion lover’s paradise. From avant-garde designs to timeless classics, the fashion stores of Soho offer a unique blend of innovation and tradition, reflecting the eclectic spirit of the area. Whether you’re in search of cutting-edge couture, bespoke tailoring, or simply want to soak up the stylish atmosphere, Soho’s fashion landscape is an unmissable destination. Join us as we take a closer look at the must-visit stores that define the chic and ever-evolving style of this iconic district. Axel Arigato Blending Scandinavian minimalism with a contemporary edge, Axel Arigato’s Soho store is a must-visit for sneaker enthusiasts and fashion-forward shoppers alike. The brand’s sleek, modern designs are complemented by the store’s minimalist interior, creating a space that’s as stylish as the products it houses. Address: 19-23 Broadwick St, Soho, London W1F 0DF Website: www.axelarigato.com Liberty An iconic institution, Liberty is synonymous with British luxury. This department store is famed for its distinctive mock-Tudor façade and its curated selection of high-end fashion, beauty products, and homewares. Inside, you’ll discover an array of designer collections and the store’s signature prints, making it a quintessential Soho shopping experience. Address: Regent St, Soho, London W1B 5AH Website: www.libertylondon.com Supreme For the streetwear aficionado, Supreme’s Soho store is a pilgrimage site. Known for its cult status and limited-edition drops, Supreme offers everything from skateboards to cutting-edge apparel. The store’s minimalist design lets the bold, graphic-heavy merchandise take centre stage, making each visit a unique experience. Address: 2-3 Peter St, Soho, London W1F 0AA Website: www.supreme.com Derschutze Tucked away in the heart of Soho, Derschutze is a beacon for those who appreciate meticulously crafted, avant-garde fashion. This boutique is renowned for its bold, architectural designs and commitment to high-quality materials. The store’s interior mirrors its unique aesthetic, blending industrial elements with sleek, modern finishes, creating an immersive shopping experience. Derschutze’s collections often feature innovative silhouettes and experimental textures, appealing to fashion-forward individuals who crave distinctive, statement-making pieces. Whether you're looking for a standout garment to elevate your wardrobe or simply want to explore cutting-edge fashion, Derschutze in Soho is a must-visit destination. Address: 27 Peter St, London W1F 0BU Website: www.derschutze.com ALEX EAGLE STUDIO A haven for bespoke luxury, ALEX EAGLE STUDIO is where fashion meets art and interior design. This concept store features a curated mix of clothing, accessories, and home décor, all chosen for their unique aesthetic and craftsmanship. It’s the perfect spot for those looking to discover one-of-a-kind pieces. Address: 6-10 Lexington St, Soho, London W1F 0LB Website: www.alexeagle.com Ffern Ffern brings the art of perfumery to Soho with its boutique offering seasonally crafted fragrances. Each scent is made in small batches, ensuring exclusivity and the highest quality. The store’s serene atmosphere provides a sensory escape from the bustling streets outside, making it a must-visit for fragrance lovers. Address: 36 Lexington St, Soho, London W1F 0LW Website: www.ffern.co London Sneaker Club A paradise for sneakerheads, London Sneaker Club boasts an impressive collection of rare and sought-after kicks. This store is dedicated to the sneaker culture, offering both the latest releases and vintage finds. It’s a community hub where enthusiasts can come together and celebrate their shared passion. Address: 47 Berwick St, Soho, London W1F 8SJ Website: www.londonsneakerclub.com Carhartt Carhartt’s Soho outpost brings workwear chic to the forefront with its durable and stylish clothing. Known for its rugged appeal and utilitarian design, Carhartt’s pieces are perfect for those who appreciate fashion that’s both practical and effortlessly cool. Address: 39-41 Beak St, Soho, London W1F 9SA Website: www.carhartt.com Palace Skate culture meets high fashion at Palace’s Soho store. Renowned for its bold graphics and streetwear staples, Palace has garnered a loyal following. The store’s edgy vibe and limited-edition drops make it a hot spot for fashion-forward individuals seeking the latest trends. Address: 26 Brewer St, Soho, London W1F 0SW Website: www.palaceskateboards.com GANNI Danish brand GANNI is a breath of fresh air in Soho, offering playful and effortlessly chic designs. The store’s vibrant and welcoming atmosphere mirrors the brand’s philosophy of creating joyful, easy-to-wear pieces that empower women to express their individuality. Address: 36 Beak St, Soho, London W1F 9RT Website: www.ganni.com Eytys Known for its chunky sneakers and unisex designs, Eytys brings a unique edge to Soho’s fashion scene. The store’s industrial-chic interior reflects the brand’s minimalist aesthetic, providing a stylish backdrop for its standout footwear and apparel collections. Address: 75 Brewer St, Soho, London W1F 9US Website: www.eytys.com Maharishi Maharishi’s Soho store is a temple of military-inspired fashion. Renowned for its sustainable practices and utilitarian designs, the brand offers everything from camouflage prints to intricate embroidery. It’s a must-visit for those who appreciate fashion with a conscience. Address: 2 Broadwick St, Soho, London W1F 8HL Website: www.maharishistore.com RÆBURN Sustainability meets innovation at RÆBURN’s Soho store. The brand is famous for its use of recycled materials and its commitment to ethical fashion. The store’s contemporary design and eco-friendly ethos make it a standout destination for the environmentally conscious shopper. Address: 2 Marshall St, Soho, London W1F 9BA Website: www.raeburndesign.co.uk Footpatrol London A cornerstone of London’s sneaker culture, Footpatrol is the go-to spot for exclusive and hard-to-find sneakers. The store’s intimate setting and knowledgeable staff make it a haven for sneaker enthusiasts looking to add the latest must-have styles to their collection. Address: 80 Berwick St, Soho, London W1F 8TU Website: www.footpatrol.com Annie's Ibiza Annie’s brings a touch of vintage glamour to Soho with its curated selection of antique and period clothing. This charming boutique offers everything from Victorian lace to 20th-century couture, making it a treasure trove for vintage lovers and fashion historians alike. Address: 12 Camden Passage, Soho, London N1 8ED Website: www.anniesibiza.com Patta Dutch streetwear brand Patta has made its mark on Soho with a store that’s as cool as its collections. Known for its bold designs and strong cultural references, Patta’s Soho store is a vibrant space where streetwear aficionados can find the latest in urban fashion. Address: 6 Silver Pl, Soho, London W1F 0JS Website: www.patta.co Stone Island Stone Island’s Soho store is a testament to the brand’s innovative approach to fabric and design. Known for its high-performance outerwear and signature compass patch, Stone Island offers cutting-edge fashion that’s both functional and stylish, attracting a dedicated following. Address: 79 Brewer St, Soho, London W1F 9US Website: www.stoneisland.com Beyond Retro Beyond Retro is a vintage lover’s dream, offering a vast selection of retro clothing and accessories. The Soho store’s eclectic mix of styles and eras makes it a go-to destination for those looking to add unique, pre-loved pieces to their wardrobe. Address: 58-59 Great Marlborough St, Soho, London W1F 7JY Website: www.beyondretro.com MACHINE-A A contemporary fashion boutique with an avant-garde edge, MACHINE-A showcases emerging designers alongside established names. The store’s curated selection of bold and innovative pieces makes it a must-visit for fashion-forward individuals seeking the next big thing in fashion. Address: 13 Brewer St, Soho, London W1F 0RH Website: www.machine-a.com YMC YMC (You Must Create) embodies the spirit of Soho with its effortlessly cool and timeless designs. The brand’s emphasis on quality and understated style is reflected in the store’s minimalist aesthetic, offering versatile pieces that are perfect for the modern wardrobe. Address: 23 Poland St, Soho, London W1F 8QJ Website: www.youmustcreate.com Oxygen Boutique Oxygen Boutique is a treasure trove of contemporary fashion, featuring a mix of established brands and emerging designers. The store’s chic and inviting atmosphere makes it a perfect spot to discover the latest trends and must-have pieces for any stylish wardrobe. Address: 83-85 Wardour St, Soho, London W1F 0QB Website: www.oxygenboutique.com The Great Frog A destination for rock ‘n’ roll jewellery, The Great Frog’s Soho store is an iconic spot for those seeking bold, statement pieces. Known for its handcrafted silver jewellery, the brand’s edgy designs have a cult following among musicians and fashion rebels alike. Address: 10 Ganton St, Soho, London W1F 7QR Website: www.thegreatfroglondon.com Agent Provocateur Synonymous with luxury lingerie, Agent Provocateur’s Soho store offers an indulgent shopping experience. The brand’s provocative designs and exquisite craftsmanship are showcased in a glamorous setting, making it a must-visit for those looking to add a touch of sensuality to their wardrobe. Address: 6 Broadwick St, Soho, London W1F 8HL Website: www.usagentprovocateur.com Albam Albam’s Soho store is a beacon of British craftsmanship, offering timeless menswear pieces that emphasize quality and simplicity. The brand’s focus on classic design and durable fabrics makes it a go-to for those seeking understated, well-made clothing. Address: 23 Beak St, Soho, London W1F 9RS Website: www.albamclothing.com Third Man Records Founded by Jack White, Third Man Records’ Soho store is a haven for vinyl enthusiasts and music lovers. The store offers a curated selection of records, as well as exclusive releases and merchandise, making it a must-visit for anyone with a passion for music and style. Address: 1 Marshall St, Soho, London W1F 9BA Website: www.thirdmanrecords.com
Nike and Jacquemus have launched their latest collaboration with an interactive pop-up at Selfridges' Wonder Room in London. The centerpiece, a revamped Air Max 1, is showcased in a space inspired by gym locker rooms, featuring enlarged Swoosh sculptures and a blend of white and red tones. The installation includes oversized workout equipment and exclusive Nike x Jacquemus pressed juices, merging fashion with functionality. Celebrating the 2024 Paris Olympics, the window display mimics a gym locker, reflecting the playful yet sophisticated spirit of the collection. Simon Porte Jacquemus draws inspiration from both Nike's athletic legacy and his own vintage collection, creating a luxurious tribute to the world of sport.

Selfridges Welcomes A Nike X Jacquemus Collaboration At The Wonder Room

In a dazzling confluence of high fashion and athletic prowess, Nike and Jacquemus have unveiled their latest collaboration, marking the occasion with an immersive pop-up at Selfridges' Wonder Room in London. This time, the two powerhouse brands have taken their sophisticated aesthetic to new heights, blending the sporty allure of Nike with the chic minimalism of Jacquemus. The centerpiece of this launch? A reimagined Air Max 1, subtly styled yet unmistakably iconic. The pop-up isn't just a display; it's an experience, inviting guests to engage with the brand in a dynamic, interactive space. As you step into the Wonder Room, you are greeted by enlarged Swoosh sculptures, a playful nod to the collaboration’s signature Le Swoosh bag. The environment, lined with cement and designed to resemble a gymnasium locker room, features a striking contrast between its stark white walls and the vibrant red and white tones of the collection. This isn't just a retail space; it's a carefully curated environment that immerses visitors in the essence of the collaboration. Nestled within the jumbo-sized Swoosh are a selection of on-the-go essentials, ranging from oversized earbuds to Nike-branded breath mints and wristbands, seamlessly blending form and function. The pop-up’s unique aesthetic extends to its interactive elements, where visitors can physically engage with the space. Large-scale sculptures of workout equipment, including ropes, dumbbells, and smoothies, offer a whimsical twist on traditional fitness gear. These elements pay homage to the metallic Air Max 1 colorway, further emphasizing the collection’s theme. In a refreshing twist, guests can also enjoy exclusive Nike x Jacquemus pressed juices, enhancing the sensory experience and reinforcing the collaboration’s commitment to both style and substance. In celebration of the 2024 Paris Olympics, this collaboration transcends traditional retail boundaries, bringing a touch of Olympic fever to Selfridges. The meticulously designed window display on Orchard Street mirrors a gym locker, complete with oversized silver dumbbells, skipping ropes, and shake bottles, creating a whimsical and eye-catching tableau. Simon Porte Jacquemus, the creative force behind the collaboration, draws inspiration from his daily life in Paris and the enduring legacy of Nike’s athletes. His passion for vintage Nike pieces and his deep dive into the brand’s archives have culminated in a collection that redefines athletic wear with a luxurious twist. As Jacquemus himself said, "To me there is nothing higher than athletes, they are living gods." This collection is a testament to that belief, celebrating the spirit of sport through the lens of high fashion.