For their AW23 collection, JAAF used 70s soundtracks as inspiration, it is the tribute to this dynamic era fueled by female music icons such as Diana Ross, Barba Stresand and Stevie Nicks that the collection is dedicated to. Artists who undoubtedly left their mark on musical history through their uninhibited beauty and allure. JAAF wanted to capture their spirit using eclectic pairings, funky prints and bright colours but with a modern twist. "Our love for colour and print will never change, and the 70s gave us an incredible number of vibrant inspirations", explains Aleksandra, founder of the brand. The collection consists of 15 vivid garments, including a pussy-bow dress, a masculine suit, a lace-trimmed slip dress, and flared pants paired with a matching top. JAAF lookbook also includes a range of fun and playful day-to-night dresses. The hero of the collection is an oversized coat in a bold wavy pattern. The campaign was shot by Jack Grange on a perfect backdrop - a modernist house from 1969. The brand continues to combine style with environmental awareness, paying attention to every detail. For example, in the AW23 collection, JAAF uses only the sustainable Corozo buttons. All JAAF pieces are produced with longevity in mind, using solely natural and plant-based fabrics, such as silk and viscose. The majority of materials used in its collections are organic, certified, or low-impact. Every single piece is made in Poland, which allows the label to control the quality of its garments and ensure fair wages for the people who create them. In their transparency efforts, JAAF has partnered with Green Story, a platform that enables them to measure and offset their carbon footprint. Furthermore, JAAF donates 1% of their revenue to three carefully chosen NGOs.

Photography by Sebastian Davies

Pam Hogg presented her SS24 collection titled “Apocalypse”, dedicated to Synead O’Connor, which she compares to Joan of Arc, and says to have resembled a similar fate - burning at the stake. Known as the "Caledonian Queen of Cling," she defied fashion norms with provocatively punk and original designs using counterculture materials like PVC and leather-infused jerseys with leather, gold lurex, sheer mesh, and metallics, many of which she has been repurposing for over two decades. Her clothes made it into the wardrobes of stars like Kate Moss and Lady Gaga, and the walls of prestigious art galleries around the world. Photography by Ki Price

De Fichier revealed their newest collection showcasing as part of the official LFW schedule through a presentation inviting their audience to explore, touch and connect with the garments in a fantastic showroom bringing nature from the outdoors to tie the experience together. The collection titled “Episode Three” is a reminder of how young the brand is yet how impressive their journey has been. The inspiration behind this collection is the dual identity of the uniform, which is both contradictory and ironic, as one hand it reveals someone’s social status and embodies their leadership, and on the other - it represents a member of a group who has to submit to social order and power, and this way blend into those groups. In a conversation with the brand manager, we discover that De Fichier actually use many different modern techniques and technology to develop their fabrics as well as the structure and even shoes which are 3D printed. In this collection the brand explores the changing attitudes towards futurism and the futuristic as we get closer and closer to the age previously depicted in sci-fi movies. The image built in society’s imagination is subjected to speculation which marks a perspective shift in how people see the future - they’ve built an imaginary world where people "wear silver jumpsuits and enjoy technological brilliance" which becomes different from reality.

Mark Fast delivers a street style celebration of colour to the catwalk of London Fashion Week for his Spring Summer 2024 collection. Titled “ Dawn to Dusk” it reminds us of nature’s timeless beauty with a touch of futuristic allure; as it seamlessly blends the mystique of desert landscapes with the promise of a vibrant dawn and the serenity of the evening. As the models step on the runway, we are presented wtih an array of expertly crafted looks, the first one being an all-black knit dress, featuring chunky knots which get finer reaching the legs and this way complimenting the body and creating this slim and tall silhouette. Or a long puffer jacket complimented by a paneled top revealed underneath in multiple shades of blue grabbing inspiration from the night skies and making sure you are warm in the desert’s nights. Guided by a profound appreciation for life's ever-changing rhythms, Fast's expertise shines through in carefully chosen linen blends, elastic stretch fabrics, and fresh light-weight denim. These materials ensure comfort under the scorching sun while embracing the chill of desert nights. Unisex designs and crochet beaded demi-couture pieces offer a versatile and elegant adaptability. The colour palette pays homage to the desert's enchanting beauty – from the vivid evening skies to sun-kissed denim, all accented by electrifying neon tones. Signature monogram accessories and futuristic canvas shoes add a contemporary edge, blending the past seamlessly with the future. This collection is designed for spirited youth culture, the trailblazers who revel in the desert's allure and embrace the vibrant dance of life. It effortlessly marries vintage aesthetics with modern flair, reflecting the dynamic spirit of those who live life with unapologetic zest.

Paul Costelloe opened the official London Fashion Week schedule with a 9am show at the Horticultural Halls in Central London. Known for his fabulous bell dresses and classic looks reworked with modern prints and fresh colours, the designer did not disappoint. The collection masterfully titled “ Il Giardino “ ( “ The Garden “) was said by the designer to be the return of Romanticism to the catwalk. Featuring long and midi dresses, unstructured and relaxed blazers, bows, with a tennis racket in hand, the collection brought in a sense of nostalgia for a time I never lived or experienced before. Images by Sebastian Davies