The French brand Lacoste is unveiling an 8 piece capsule collection dropping on the 27th of November in collaboration with Maison Lemarié, the Chanel-owned specialist atelier. It will be exhibited at its Lacoste Arena flagship in Paris.
Lacoste has been making a real-world tour which concluded with a Paris Fashion Week pop-up, and later next week will make an appearance in The Sandbox’s virtual gaming world.
For a brand turning 90 years old this year, it is important to keep reinventing itself, sliding into new and emerging pop culture, while remaining true to its heritage.
Throughout the anniversary year, the brand “wanted to pay tribute and meet the communities that make the brand and bring it to life,” the deputy chief executive officer Catherine Spindler said “The universes of our communities are as different as our territories of expression, which is completely in line with our brand mission to connect cultures.”
The one-off pieces crafted by Maison Lemarié range from a polo shirt with threads trailing off a flurry of multicolored crocodiles and a sequined sweatshirt to a pleated tennis skirt.
After being exhibited in Paris, the pieces will be added to the brand’s patrimony and later be showcased in other locations around the world.
