Discover the beating heart of all Lacoste cultures - The Champs-Élysées Flagship store

Lacoste Arena opened their biggest store on the Champs-Elysées on May 20, 2022. Genuine arena, at the crossroad of cultures, generations and talents, and we are here to tell you more about it.

Since 1933, Lacoste has gained renown for its iconic polo shirts, establishing a rich sporting legacy for individuals of all ages. Providing timeless apparel infused with a touch of contemporary flair, the brand caters to men, women, and children. For enthusiasts seeking a Parisian shopping adventure, Lacoste welcomes patrons to explore its recently unveiled flagship store, strategically situated at the vibrant heart of Avenue des Champs-Élysées—aptly named The Arena, a nod to its sporting essence.

Step into the brand-new Parisian flagship of the iconic crocodile brand, spanning an impressive 1,600 square meters. The ambiance is established, and The Arena stands out as the brand's most notable store, not only for its expansive size but also for delivering a personalized Lacoste customer experience meticulously tailored down to the finest details.

Embrace the guiding principles of inspiration, exploration, and diversity at Lacoste Arena, the newest addition to a network of 1,100 stores. Dive into a vast selection of 9,500 products that cater to various interests, including tennis, golf, fitness, footwear, and ready-to-wear collections for women, men, and children. This latest venture from the brand not only expands its offerings but also underscores a firm commitment to reinforcing the close relationship between fashion and sports, evident in multiple curated settings.

For the opening, Lacoste also launched an exclusive capsule collection: “Lacoste Champs-Elysées”.

Between entertainment, photo booth, customisation and heteroclite meetings, come and discover the new temple of “Fashion sport” at 50 avenue des Champs-Elysées!

Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.