SAGABOI & ETAPE’s bag collab is finally live! The first set of colourful mini totes from the collaboration have gone on sale TODAY via Etape-maison.com & Sagaboi.com.
The collab is made of are small, colourful “bus-conductor” style bags with handles and a shoulder strap. They have been produced and hand-painted by Ukrainian artists in Kyiv.
Made from leather, they are offered in vibrant shades of yellow, green, orange, along with a black option and a limited-edition Poinsettia red. The bags feature visuals of Sagaboi’s Village motif - a captivating blend of high-definition colours, layered island architectural motifs, lush Caribbean flora, rustic light poles, and the intricate charm of West Indian brickwork.
These bags represent a meeting point of Caribbean and Ukrainian artistry (via London) with proceeds from sales going to supporting and sustaining the rebuilding efforts of the fashion and artist communities in Ukraine.
The bags originally debuted on SAGABOI's SS24 LFW runway in June and were then presented at an intimate industry brunch during London Fashion Week in September, both to rave reviews - and constant queries since - as to when and where they would be available to buy.
Geoff K. Cooper, Sagaboi’s Creative Director, drew inspiration for Sagaboi’s SS24 collection from research on the migration of people, and the imagined and real responses to cultures being introduced to new spaces. This was the starting point of the collaboration with Etape. Channelling the parallels of the Windrush generation, who, 75 years ago this year, arrived as immigrants invited to the UK to start a new life - and the forced migration of Ukrainian people to the UK due to the war - the collab was birthed.
At the end of this November, an as-yet unseen new version in Poinsettia red will be released just in time for Christmas and the holidays.
“We wanted to create something positive from the similarities between Windrush and what is happening with Ukraine today. This collab is literally a bright and positive memento celebrating migration while supporting artists and artisans in Ukraine. Due to people migrating to other shores to start anew, great contributions to the creativity and culture of the spaces where they end up occur and we want to highlight and support this through our bags.” says Cooper.
The bags are available NOW for £320 on both ETAPE’s and SAGABOI’s websites:
https://etape-maison.com/collections/sagaboi-village
https://sagaboi.com/collections/bags
ABOUT SAGABOI
Sagaboi is a fashion label linked to the Caribbean subculture “saga boy” (a West Indian word meaning “a playboy” or someone who dresses in an extremely fashionable and stylish manner) which surfaced in the 1930s as a form of masculine rebellion through fashion. The brand is inspired by the Caribbean region’s culture, diaspora, history, lifestyle, people and practices, and draws energy from its interconnectedness with global happenings and pop-culture, both present and past.
ABOUT ETAPE
"Capturing simplicity" is the concept that inspires the designers of the ETAPE brand to create small masterpieces for their customers. Laconic and clean lines in each collection of shoes and bags emphasise the minimalist beauty of each model of the ètape brand. https://etape-maison.com/
ABOUT SAGABOI VILLAGE PRINT
The Sagaboi Village print is an artistic masterpiece that beautifully captures the essence of the Caribbean. Designed to evoke the true spirit of the islands, the print showcases a delightful fusion of tropical references and iconic West Indian architecture and flora. The Sagaboi Village print is a captivating blend of high-definition colours, layered island architectural motifs, lush Caribbean flora, rustic light poles, and the intricate charm of West Indian brickwork –– all woven together in an enchanting pattern. Visages of Caribbean board houses, bars, and churches playfully dance alongside swaying coconut and banana trees, manifesting a unique design that transports one to the heart of the Caribbean's vibrant and rich culture.ABOUT SAGABOI
Sagaboi is a fashion label linked to the Caribbean subculture “saga boy” (a West Indian word meaning “a playboy” or someone who dresses in an extremely fashionable and stylish manner) which surfaced in the 1930s as a form of masculine rebellion through fashion. The brand is inspired by the Caribbean region’s culture, diaspora, history, lifestyle, people and practices, and draws energy from its interconnectedness with global happenings and pop-culture, both present and past.
