Soho, London—a name that evokes a whirlwind of creativity, diversity, and unbridled energy. Nestled in the heart of the city, this vibrant neighbourhood is more than just a cultural hotspot; it's a fashion mecca where trendsetters and sartorial enthusiasts converge. Walking through its bustling streets, you’ll find a treasure trove of boutiques and flagship stores that are nothing short of a fashion lover’s paradise. From avant-garde designs to timeless classics, the fashion stores of Soho offer a unique blend of innovation and tradition, reflecting the eclectic spirit of the area. Whether you’re in search of cutting-edge couture, bespoke tailoring, or simply want to soak up the stylish atmosphere, Soho’s fashion landscape is an unmissable destination. Join us as we take a closer look at the must-visit stores that define the chic and ever-evolving style of this iconic district. Axel Arigato Blending Scandinavian minimalism with a contemporary edge, Axel Arigato’s Soho store is a must-visit for sneaker enthusiasts and fashion-forward shoppers alike. The brand’s sleek, modern designs are complemented by the store’s minimalist interior, creating a space that’s as stylish as the products it houses. Address: 19-23 Broadwick St, Soho, London W1F 0DF Website: www.axelarigato.com Liberty An iconic institution, Liberty is synonymous with British luxury. This department store is famed for its distinctive mock-Tudor façade and its curated selection of high-end fashion, beauty products, and homewares. Inside, you’ll discover an array of designer collections and the store’s signature prints, making it a quintessential Soho shopping experience. Address: Regent St, Soho, London W1B 5AH Website: www.libertylondon.com Supreme For the streetwear aficionado, Supreme’s Soho store is a pilgrimage site. Known for its cult status and limited-edition drops, Supreme offers everything from skateboards to cutting-edge apparel. The store’s minimalist design lets the bold, graphic-heavy merchandise take centre stage, making each visit a unique experience. Address: 2-3 Peter St, Soho, London W1F 0AA Website: www.supreme.com Derschutze Tucked away in the heart of Soho, Derschutze is a beacon for those who appreciate meticulously crafted, avant-garde fashion. This boutique is renowned for its bold, architectural designs and commitment to high-quality materials. The store’s interior mirrors its unique aesthetic, blending industrial elements with sleek, modern finishes, creating an immersive shopping experience. Derschutze’s collections often feature innovative silhouettes and experimental textures, appealing to fashion-forward individuals who crave distinctive, statement-making pieces. Whether you're looking for a standout garment to elevate your wardrobe or simply want to explore cutting-edge fashion, Derschutze in Soho is a must-visit destination. Address: 27 Peter St, London W1F 0BU Website: www.derschutze.com ALEX EAGLE STUDIO A haven for bespoke luxury, ALEX EAGLE STUDIO is where fashion meets art and interior design. This concept store features a curated mix of clothing, accessories, and home décor, all chosen for their unique aesthetic and craftsmanship. It’s the perfect spot for those looking to discover one-of-a-kind pieces. Address: 6-10 Lexington St, Soho, London W1F 0LB Website: www.alexeagle.com Ffern Ffern brings the art of perfumery to Soho with its boutique offering seasonally crafted fragrances. Each scent is made in small batches, ensuring exclusivity and the highest quality. The store’s serene atmosphere provides a sensory escape from the bustling streets outside, making it a must-visit for fragrance lovers. Address: 36 Lexington St, Soho, London W1F 0LW Website: www.ffern.co London Sneaker Club A paradise for sneakerheads, London Sneaker Club boasts an impressive collection of rare and sought-after kicks. This store is dedicated to the sneaker culture, offering both the latest releases and vintage finds. It’s a community hub where enthusiasts can come together and celebrate their shared passion. Address: 47 Berwick St, Soho, London W1F 8SJ Website: www.londonsneakerclub.com Carhartt Carhartt’s Soho outpost brings workwear chic to the forefront with its durable and stylish clothing. Known for its rugged appeal and utilitarian design, Carhartt’s pieces are perfect for those who appreciate fashion that’s both practical and effortlessly cool. Address: 39-41 Beak St, Soho, London W1F 9SA Website: www.carhartt.com Palace Skate culture meets high fashion at Palace’s Soho store. Renowned for its bold graphics and streetwear staples, Palace has garnered a loyal following. The store’s edgy vibe and limited-edition drops make it a hot spot for fashion-forward individuals seeking the latest trends. Address: 26 Brewer St, Soho, London W1F 0SW Website: www.palaceskateboards.com GANNI Danish brand GANNI is a breath of fresh air in Soho, offering playful and effortlessly chic designs. The store’s vibrant and welcoming atmosphere mirrors the brand’s philosophy of creating joyful, easy-to-wear pieces that empower women to express their individuality. Address: 36 Beak St, Soho, London W1F 9RT Website: www.ganni.com Eytys Known for its chunky sneakers and unisex designs, Eytys brings a unique edge to Soho’s fashion scene. The store’s industrial-chic interior reflects the brand’s minimalist aesthetic, providing a stylish backdrop for its standout footwear and apparel collections. Address: 75 Brewer St, Soho, London W1F 9US Website: www.eytys.com Maharishi Maharishi’s Soho store is a temple of military-inspired fashion. Renowned for its sustainable practices and utilitarian designs, the brand offers everything from camouflage prints to intricate embroidery. It’s a must-visit for those who appreciate fashion with a conscience. Address: 2 Broadwick St, Soho, London W1F 8HL Website: www.maharishistore.com RÆBURN Sustainability meets innovation at RÆBURN’s Soho store. The brand is famous for its use of recycled materials and its commitment to ethical fashion. The store’s contemporary design and eco-friendly ethos make it a standout destination for the environmentally conscious shopper. Address: 2 Marshall St, Soho, London W1F 9BA Website: www.raeburndesign.co.uk Footpatrol London A cornerstone of London’s sneaker culture, Footpatrol is the go-to spot for exclusive and hard-to-find sneakers. The store’s intimate setting and knowledgeable staff make it a haven for sneaker enthusiasts looking to add the latest must-have styles to their collection. Address: 80 Berwick St, Soho, London W1F 8TU Website: www.footpatrol.com Annie's Ibiza Annie’s brings a touch of vintage glamour to Soho with its curated selection of antique and period clothing. This charming boutique offers everything from Victorian lace to 20th-century couture, making it a treasure trove for vintage lovers and fashion historians alike. Address: 12 Camden Passage, Soho, London N1 8ED Website: www.anniesibiza.com Patta Dutch streetwear brand Patta has made its mark on Soho with a store that’s as cool as its collections. Known for its bold designs and strong cultural references, Patta’s Soho store is a vibrant space where streetwear aficionados can find the latest in urban fashion. Address: 6 Silver Pl, Soho, London W1F 0JS Website: www.patta.co Stone Island Stone Island’s Soho store is a testament to the brand’s innovative approach to fabric and design. Known for its high-performance outerwear and signature compass patch, Stone Island offers cutting-edge fashion that’s both functional and stylish, attracting a dedicated following. Address: 79 Brewer St, Soho, London W1F 9US Website: www.stoneisland.com Beyond Retro Beyond Retro is a vintage lover’s dream, offering a vast selection of retro clothing and accessories. The Soho store’s eclectic mix of styles and eras makes it a go-to destination for those looking to add unique, pre-loved pieces to their wardrobe. Address: 58-59 Great Marlborough St, Soho, London W1F 7JY Website: www.beyondretro.com MACHINE-A A contemporary fashion boutique with an avant-garde edge, MACHINE-A showcases emerging designers alongside established names. The store’s curated selection of bold and innovative pieces makes it a must-visit for fashion-forward individuals seeking the next big thing in fashion. Address: 13 Brewer St, Soho, London W1F 0RH Website: www.machine-a.com YMC YMC (You Must Create) embodies the spirit of Soho with its effortlessly cool and timeless designs. The brand’s emphasis on quality and understated style is reflected in the store’s minimalist aesthetic, offering versatile pieces that are perfect for the modern wardrobe. Address: 23 Poland St, Soho, London W1F 8QJ Website: www.youmustcreate.com Oxygen Boutique Oxygen Boutique is a treasure trove of contemporary fashion, featuring a mix of established brands and emerging designers. The store’s chic and inviting atmosphere makes it a perfect spot to discover the latest trends and must-have pieces for any stylish wardrobe. Address: 83-85 Wardour St, Soho, London W1F 0QB Website: www.oxygenboutique.com The Great Frog A destination for rock ‘n’ roll jewellery, The Great Frog’s Soho store is an iconic spot for those seeking bold, statement pieces. Known for its handcrafted silver jewellery, the brand’s edgy designs have a cult following among musicians and fashion rebels alike. Address: 10 Ganton St, Soho, London W1F 7QR Website: www.thegreatfroglondon.com Agent Provocateur Synonymous with luxury lingerie, Agent Provocateur’s Soho store offers an indulgent shopping experience. The brand’s provocative designs and exquisite craftsmanship are showcased in a glamorous setting, making it a must-visit for those looking to add a touch of sensuality to their wardrobe. Address: 6 Broadwick St, Soho, London W1F 8HL Website: www.usagentprovocateur.com Albam Albam’s Soho store is a beacon of British craftsmanship, offering timeless menswear pieces that emphasize quality and simplicity. The brand’s focus on classic design and durable fabrics makes it a go-to for those seeking understated, well-made clothing. Address: 23 Beak St, Soho, London W1F 9RS Website: www.albamclothing.com Third Man Records Founded by Jack White, Third Man Records’ Soho store is a haven for vinyl enthusiasts and music lovers. The store offers a curated selection of records, as well as exclusive releases and merchandise, making it a must-visit for anyone with a passion for music and style. Address: 1 Marshall St, Soho, London W1F 9BA Website: www.thirdmanrecords.com

In a dazzling confluence of high fashion and athletic prowess, Nike and Jacquemus have unveiled their latest collaboration, marking the occasion with an immersive pop-up at Selfridges' Wonder Room in London. This time, the two powerhouse brands have taken their sophisticated aesthetic to new heights, blending the sporty allure of Nike with the chic minimalism of Jacquemus. The centerpiece of this launch? A reimagined Air Max 1, subtly styled yet unmistakably iconic. The pop-up isn't just a display; it's an experience, inviting guests to engage with the brand in a dynamic, interactive space. As you step into the Wonder Room, you are greeted by enlarged Swoosh sculptures, a playful nod to the collaboration’s signature Le Swoosh bag. The environment, lined with cement and designed to resemble a gymnasium locker room, features a striking contrast between its stark white walls and the vibrant red and white tones of the collection. This isn't just a retail space; it's a carefully curated environment that immerses visitors in the essence of the collaboration. Nestled within the jumbo-sized Swoosh are a selection of on-the-go essentials, ranging from oversized earbuds to Nike-branded breath mints and wristbands, seamlessly blending form and function. The pop-up’s unique aesthetic extends to its interactive elements, where visitors can physically engage with the space. Large-scale sculptures of workout equipment, including ropes, dumbbells, and smoothies, offer a whimsical twist on traditional fitness gear. These elements pay homage to the metallic Air Max 1 colorway, further emphasizing the collection’s theme. In a refreshing twist, guests can also enjoy exclusive Nike x Jacquemus pressed juices, enhancing the sensory experience and reinforcing the collaboration’s commitment to both style and substance. In celebration of the 2024 Paris Olympics, this collaboration transcends traditional retail boundaries, bringing a touch of Olympic fever to Selfridges. The meticulously designed window display on Orchard Street mirrors a gym locker, complete with oversized silver dumbbells, skipping ropes, and shake bottles, creating a whimsical and eye-catching tableau. Simon Porte Jacquemus, the creative force behind the collaboration, draws inspiration from his daily life in Paris and the enduring legacy of Nike’s athletes. His passion for vintage Nike pieces and his deep dive into the brand’s archives have culminated in a collection that redefines athletic wear with a luxurious twist. As Jacquemus himself said, "To me there is nothing higher than athletes, they are living gods." This collection is a testament to that belief, celebrating the spirit of sport through the lens of high fashion.

It’s like COVID-19 struck the world yesterday, and despite having passed almost five years, brands are still trying to recover from the detrimental impact, or may I say, are beginning to feel the pandemic impact now more than ever. With government relief dissipating and consumer sentiment weakening, fashion houses are now more vulnerable to any changes due to the reduction in cash flow. Consequently, we are seeing more utilitarian designs taking over catwalks and shops, which, by the way, are closing faster than before. Creative directors are swapping places, retiring, or being fired from prominent brands as they grapple with rapid cash flow declines. So in today’s article, we wanted to talk about everything that has happened in fashion in the past year or so, which will end up in the fashion history books one day. Many of the big fashion houses are facing a new dilemma, which never used to be a thing until the internet, and more recently, social media, came up on the horizon. The impact of social media and the democratization of fashion meant that many new emerging fashion designers suddenly gained access to larger audiences and markets. So now, bigger designers see more competition in quality, creativity, and design, and they just have to work a lot harder to remain where they are without seeing much growth. Nike’s Sustainability Controversy: A Step Backward? In December last year, Nike made the controversial decision to fire their sustainability staff, citing struggles to remain profitable. This move was met with backlash, especially after Nike's Sustainability Chief Officer suggested that sustainability was now part of everyone’s job title, negating the need for a dedicated team. Critics argue this reeks of greenwashing, especially considering Nike’s previous ambitious goals to halve their carbon footprint through recycling, upcycling, and using more sustainable materials. The question remains: Is a less sustainable Nike better than no Nike at all? Burberry's Cashmere Conundrum Burberry recently found itself embroiled in a cashmere scandal, brought to light by PETA activists. During a dramatic meeting disruption, PETA demanded answers about the origins of Burberry’s cashmere. Investigations revealed that between 2022 and 2024, only 55% of the cashmere was traceable and ethically sourced. The remaining, allegedly linked to factories in China and Mongolia, raised serious ethical concerns about animal cruelty and sustainability. This revelation has tarnished Burberry’s reputation and calls for greater transparency in the luxury fashion industry. Quiet Luxury’s Loud Problems The trend of quiet luxury turned into a complete farce shortly after it gained traction on social media. Brands like Loro Piana and Berluti faced serious allegations: Loro Piana was accused of failing to pay workers in Peru and exploiting their “Fabric of Gods,” while Berluti was criticized for lack of transparency and animal cruelty issues related to their use of kangaroo leather. These revelations have highlighted the often murky practices behind the serene façade of quiet luxury, pushing consumers to demand more ethical standards. Dior’s Manufacturing Scandal Dior has recently been embroiled in a scandal affecting the LVMH conglomerate. In June, authorities in Milan discovered that Dior bags, retailing for close to £3,000, were being produced in factories with poor working conditions at a production cost of just over £50. This disclosure sparked outrage and has put pressure on LVMH to adopt more sustainable and ethical practices. Investors are now demanding that LVMH reassess its operations and commitment to doing things the right way. Giorgio Armani Scandal The revered brand Giorgio Armani has recently been engulfed in a scandal that has sent shockwaves through the fashion world. Italian police have uncovered that some of Armani's luxurious bags were being produced by exploited Chinese workers in clandestine workshops on the outskirts of Milan. The investigation revealed deplorable working conditions and significantly below-minimum wages, tarnishing the brand's pristine image. This revelation has sparked outrage among consumers and human rights advocates, who demand accountability from the fashion giant. The situation raises pressing questions about the ethical practices behind high-end fashion labels and the dark realities often hidden beneath their glamorous facades. Industry Struggles to Maintain Profits Amid Creative Shakeups The high fashion industry is undergoing a seismic shift, driven by the relentless pursuit of profits by corporate investors. This shakeup is manifesting in significant changes at the creative helms of some of the most iconic fashion houses, disrupting traditional brand identities and sparking widespread debate among fashion insiders and enthusiasts. Alessandro Michele’s Departure from Gucci The end of 2022 saw the abrupt dismissal of Alessandro Michele as the creative director of Gucci, a move that shocked the industry. Michele's tenure at Gucci was marked by bold, eclectic designs that revived the brand’s image and profitability. You can find our article covering his best work at Gucci here . His departure has been likened to unleashing a sleeping beast, as it signalled a broader trend of upheaval and transformation within the fashion world. The industry is now watching closely to see how Gucci will navigate this transition and whether it can sustain the momentum Michele generated. Jeremy Scott’s Departure from Moschino After a Decade Jeremy Scott's exit from Moschino in 2023, after a vibrant decade of leadership, marked the end of an era for the brand. Known for his playful and irreverent designs, Scott brought a unique flair to Moschino that captivated a global audience. His departure raises questions about the future direction of the brand and whether it can retain its distinctive voice without him at the helm. Tom Ford Steps Down from His Own Label In April 2023, the fashion world was stunned when American designer Tom Ford stepped down from his eponymous label. Ford, renowned for his sleek, sensual designs and transformative impact on both Gucci and his own brand, left a void that the industry is eager to see filled. His departure signals a potential shift in the brand's direction and strategy as it grapples with maintaining its iconic status without its visionary founder. Phoebe Philo’s Triumphant Return Phoebe Philo’s return to fashion after a six-year hiatus was met with overwhelming excitement from her dedicated fanbase. Her first collection, introduced at the end of 2023, sold out almost immediately, underscoring her enduring influence and the high demand for her minimalist, sophisticated aesthetic. Philo's comeback is a testament to her unparalleled design prowess and the loyalty she commands within the fashion community. Gabriela Hearst’s Exit from Chloé Gabriela Hearst's departure from Chloé marks another significant change in the industry. Known for her sustainable approach and elegant designs, Hearst’s exit leaves Chloé at a crossroads. The brand must now find a new leader capable of continuing her legacy while navigating the evolving demands of modern fashion consumers. Sarah Burton Leaves Alexander McQueen Sarah Burton, who masterfully steered Alexander McQueen for 13 years following the founder's tragic death, stepped down in September. Her departure closes a significant chapter for the brand, known for its dramatic and theatrical designs. Burton’s influence on McQueen was profound, and her successor will face the challenge of living up to her legacy while steering the brand into its next phase. Matthew M. Williamson’s Departure from Givenchy Matthew M. Williamson announced his departure from Givenchy in December, after just three years. His short tenure was marked by a bold, experimental approach that aimed to redefine the brand’s identity. Williamson's exit raises questions about Givenchy’s future direction and how it will manage to carve out a distinctive space in a competitive market. Lacoste’s New Vision Under Pelagia Kolotouros Lacoste’s appointment of Pelagia Kolotouros signals a fresh vision for the brand. Known for its iconic polo shirts and sporty aesthetic, Lacoste is poised to undergo a transformation under Kolotouros's leadership. Her appointment reflects the brand’s ambition to innovate and stay relevant in an ever-evolving fashion landscape. Valentino’s Strategic Move with Alessandro Michele Valentino recently made headlines by appointing Alessandro Michele, who staged a lookbook release on the same day as Gucci’s runway show. This bold move is seen by many as a strategic attempt to overshadow Gucci, highlighting the competitive nature of the fashion industry. Michele’s new role at Valentino is highly anticipated, with expectations that he will bring his unique vision and revitalizing touch to the brand. John Galliano to Leave Maison Margiela The impending departure of John Galliano from Maison Margiela in September marks another major shift. Galliano, known for his theatrical and avant-garde designs, brought a unique and controversial flair to the brand. His exit will undoubtedly leave a significant impact, and the fashion world is keen to see who will step in to fill his creative shoes. Chanel in Transition After Virginie Viard’s Departure Chanel is currently in a state of transition following the announcement of Virginie Viard’s departure. Viard, who succeeded Karl Lagerfeld after his passing, brought a quieter, more refined elegance to the brand. With Chanel yet to announce her successor, speculation is rife about who will take over and how they will honour the brand’s storied legacy while infusing it with new energy. The fashion industry stands at a crossroads, with these high-profile departures and appointments signalling a period of significant transformation. As brands navigate these changes, the true test will be their ability to innovate while staying true to their core identities, all under the watchful eye of an ever-discerning public.

In recent years sustainability has taken a much favoured front and centre stage in the fashion world. Gone are the days when it came about as a fancy buzzword for a university fashion graduate to try and push their work out to the public, in fact people now demand that the brands they buy are sustainable, and believe in something they as customers believe in. It’s a relatability factor, which becomes a much more important facet of a brand in an ever evolving social landscape full of digital noise, with brands and corporations trying to sell us products. This article comprises a list of heavily sought-after British sustainable fashion brands to get you in the spirit of shopping and looking after your clothes to ensure durability. But what is sustainability? Sustainability is the practice of meeting our present needs without compromising the ability of future generations to meet theirs. It encompasses a holistic approach that balances economic growth, environmental health, and social well-being. In the context of fashion, sustainability involves using resources responsibly, reducing waste, minimizing carbon footprints, and ensuring fair labour practices. This means adopting eco-friendly materials, ethical production processes, and promoting transparency throughout the supply chain. Ultimately, sustainability seeks to create systems that are not only enduring but also beneficial to both people and the planet. The Summer 2024 campaign, featuring Cara Delevingne and shot by Harley Weir at Veolia's recycling plant, highlights the staggering waste in the fashion industry and promotes a shift towards sustainability. With garments now exceeding 100 billion annually and creating 92 million tonnes of waste each year, the campaign showcases Stella McCartney's most sustainable collection yet, crafted from 95% conscious materials, and emphasizes the importance of a circular future. McCartney’s continuous innovations, like recycled cashmere and Econyl®, alongside collaborations for eco-friendly accessories, underscore the brand’s commitment to reducing waste and fostering sustainable solutions. Mother of Pearl At the intersection of luxury and sustainability sits Mother of Pearl, a brand that marries ethical craftsmanship with contemporary design. Creative Director Amy Powney has steered the label towards transparency and eco-friendly practices, ensuring every garment is both beautiful and sustainably sourced. From organic cotton dresses to sustainably produced silk blouses, Mother of Pearl offers a wardrobe that’s as kind to the Earth as it is to your style. Phoebe English Phoebe English’s eponymous label is synonymous with meticulous craftsmanship and zero-waste design. Her collections are characterized by their sculptural silhouettes and innovative fabrications, all of which are produced with minimal environmental impact. English’s commitment to sustainability is evident in every stitch, making her pieces a must-have for the conscious consumer. RÆBURN Christopher Raeburn’s RÆBURN label is a masterclass in upcycling and innovative design. Known for repurposing military fabrics and utilitarian garments, RÆBURN transforms the discarded into the desirable. His collections are not only fashion-forward but also deeply rooted in sustainability, making RÆBURN a beacon of responsible fashion. E.L.V. Denim E.L.V. Denim (East London Vintage Denim) is revolutionizing the way we think about jeans. By repurposing vintage denim and transforming it into contemporary styles, E.L.V. Denim ensures that no two pairs are alike. This zero-waste approach not only reduces environmental impact but also offers a unique take on an everyday staple. Bethany Williams Bethany Williams is not just a designer; she’s a changemaker. Her brand is built on the principles of social and environmental responsibility, creating collections that support communities and use recycled materials. Williams’ designs are a blend of modernity and mission, proving that fashion can indeed be a force for good. Veja While technically a French brand, Veja has strong ties to the UK fashion scene and is a beloved staple among British eco-warriors. Known for its stylish and sustainable sneakers, Veja uses organic cotton, wild rubber, and recycled materials to create footwear that’s both trendy and ethical. These sneakers are the perfect addition to any sustainable wardrobe. People Tree A pioneer in sustainable fashion, People Tree has been championing ethical production since its inception. With a focus on fair trade, organic fabrics, and traditional artisan techniques, People Tree’s collections are as thoughtful as they are beautiful. From timeless basics to standout pieces, every garment tells a story of positive impact. Komodo Komodo has been a stalwart in the sustainable fashion scene for over 30 years. Combining contemporary design with eco-friendly materials, Komodo’s collections are versatile, stylish, and kind to the planet. From organic cotton shirts to recycled polyester outerwear, Komodo offers a comprehensive range of sustainable fashion essentials. Ninety Percent Ninety Percent is redefining the fashion business model with its unique approach to profit-sharing and sustainability. The brand donates 90% of its distributable profits to various charitable causes, all while creating sleek, modern basics from sustainable materials. This brand is perfect for the style-savvy consumer who wants to make a difference with their purchases. Meadows For those who adore vintage-inspired aesthetics with a modern twist, Meadows is the brand to watch. Known for its romantic, bohemian designs, Meadows uses sustainable practices and natural fibres to create collections that are both dreamy and eco-conscious. From flowy dresses to intricate blouses, every piece is a nod to timeless elegance. Toogood Toogood is a design house that transcends fashion, blending art, architecture, and clothing into a singular, sustainable vision. Founded by sisters Faye and Erica Toogood, the brand is known for its sculptural shapes and utilitarian designs, all crafted with a commitment to sustainability. Toogood’s pieces are more than garments; they are wearable works of art. As the fashion industry continues to evolve, the importance of sustainability cannot be overstated. These British brands are at the forefront of this vital movement, demonstrating that style and sustainability are not mutually exclusive but can indeed complement each other beautifully. By embracing innovative practices, ethical production, and a commitment to environmental stewardship, they offer a compelling vision for the future of fashion. As consumers become increasingly aware of the impact of their choices, supporting these brands is not just a fashion statement but a step towards a more sustainable and equitable world. So, as you curate your wardrobe, let these pioneering labels inspire you to make choices that are as good for the planet as they are for your personal style. Fashion, after all, is not just about looking good—it's about doing good too.

In the ever-evolving landscape of men’s fashion, one accessory remains timeless and indispensable: the watch. The world of horology presents an array of exquisite timepieces that blend innovation, craftsmanship, and style. This year’s standout watches are not just about telling time; they are about making a statement, embodying sophistication, and embracing the latest in technology and design. From classic elegance to modern minimalism, these watches are the ultimate expression of personal style. Join us as we explore the best men’s watches of 2024, where tradition meets contemporary flair, and every second is a testament to impeccable taste. Under £200 Daniel Wellington Classic Cornwall The epitome of minimalist elegance, featuring a sleek black NATO strap paired with a refined rose gold or silver case. Its timeless design and versatile aesthetic make it a perfect accessory for both casual and formal occasions. Mondaine Essence The Mondaine Essence Black stands out with its iconic Swiss railway clock design, now crafted from eco-friendly materials for a modern, sustainable twist. Its bold black dial and strap offer a sleek, contemporary look, while maintaining the brand's signature precision and readability. G-Shock GA-B2100C-9AER The G-Shock GA-B2100C-9AER is a rugged yet stylish timepiece, featuring a striking yellow case and band that are both shock-resistant and durable. Its advanced functionality, including Bluetooth connectivity and a tough solar power system, makes it a perfect blend of innovation and resilience. Timex Q Watch The Timex Q Watch is a nostalgic yet contemporary timepiece, featuring a classic 1970s design with modern updates like a functional battery hatch and reliable quartz movement. Its retro-inspired aesthetic, complete with a stainless steel bracelet and bold dial, makes it a versatile accessory that bridges vintage charm with present-day functionality. AVI-8 Dambuster 617 Squadron 80th Anniversary The AVI-8 Dambuster 617 Squadron 80th Anniversary watch pays homage to the legendary WWII squadron with its detailed aviation-inspired design and commemorative elements. Featuring a robust stainless steel case, vintage-style leather strap, and intricate dial markings, this timepiece seamlessly blends historical significance with modern craftsmanship. Hugo Boss Orange & Black Stainless Steel Watch The Hugo Boss Orange & Black Stainless Steel Watch exudes contemporary style with its striking black dial contrasted by vibrant orange accents. Its robust stainless steel construction, combined with bold design elements, makes it a standout accessory that effortlessly enhances any modern wardrobe. Under £1,000 Tissot PRX watch The Tissot PRX Watch combines timeless elegance with modern sophistication, featuring a sleek stainless steel case and an integrated bracelet. Its precise Swiss quartz movement and minimalist dial design make it a versatile accessory that complements both casual and formal attire. Seiko 'Blueberry' GMT SKX The Seiko 'Blueberry' GMT SKX is a striking timepiece that features a deep blue bezel and dial, offering both a bold aesthetic and exceptional functionality. Its GMT complication, combined with Seiko's renowned durability and reliability, makes it a perfect companion for frequent travellers and watch enthusiasts alike. Christopher Ward C63 Sealander GMT The Christopher Ward C63 Sealander GMT merges refined design with practical functionality, featuring a sleek stainless steel case and a vibrant blue dial. Its GMT complication and Swiss automatic movement offer precise timekeeping and versatility, making it an ideal choice for both everyday wear and global adventures. Hamilton Khaki Field Mechanical 38mm The Hamilton Khaki Field Mechanical 38mm combines classic military-inspired design with robust functionality, featuring a clean, legible dial and a durable stainless steel case. Its manual-winding mechanical movement and vintage aesthetic make it a versatile and dependable choice for both casual and rugged wear. Up to £5,000 Tudor Black Bay Harrods Exclusive The Tudor Black Bay Harrods Exclusive is a distinguished timepiece featuring a unique green bezel and dial, exclusively available through Harrods. Its classic dive watch design, coupled with Tudor's renowned Swiss craftsmanship, makes it a coveted collector's item with a touch of luxury. Longines Spirit Zulu Time The Longines Spirit Zulu Time boasts a sophisticated design with its sleek stainless steel case and vibrant blue dial, offering both style and functionality. Equipped with a GMT complication and Swiss automatic movement, it ensures precise timekeeping across multiple time zones, making it ideal for global travellers. Baume & Mercier Riviera 10837 The Baume & Mercier Riviera 10837 is a modern classic, showcasing a distinctive octagonal stainless steel case and a striking blue dial with luminescent markers. Its blend of elegant design and precise Swiss automatic movement makes it a versatile timepiece suitable for both formal and casual occasions. Tudor Black Bay 39 The Tudor Black Bay 39 combines timeless elegance with a robust design, featuring a sleek, understated 39mm case and a classic black dial with prominent lume-filled markers. Its COSC-certified automatic movement and refined aesthetic make it a versatile and sophisticated choice for any watch enthusiast. £5,000 and above Tank Louis Cartier The Tank Louis Cartier epitomizes classic elegance with its iconic rectangular case, Roman numeral dial, and sophisticated design. Its timeless aesthetic and precise mechanical movement make it a symbol of refined luxury and enduring style. Rolex GMT-Master II The Rolex GMT-Master II is renowned for its robust functionality and distinctive dual-colour bezel, designed for precise timekeeping across multiple time zones. Its durable construction and Swiss craftsmanship make it a favourite among globe-trotters and watch aficionados. Patek Philippe Nautilus 5711/1A The Patek Philippe Nautilus 5711/1A stands out with its striking, streamlined design and the renowned "Tropical" dial, embodying luxury and sophistication. Its high-quality automatic movement and iconic status make it a coveted piece in the world of horology.

The provisional schedule for London Fashion Week Spring/Summer 2025 is finally out, set to run from September 12th to 17th. While many of us are still savouring the long summer days by the beach or pool with cocktails in hand, the fashion world is in full motion, preparing collections, venues and seating charts. Looking over the past few years, this season promises to be a bigger one, with additional brands like Harris Reed, Patrick McDowell and Standing Ground joining the schedule. Meanwhile, digital shows have significantly dwindled, with only a few videos slated for release on September 17th. You might be thinking that fashion week is exclusive to industry insiders, but can you get involved? Absolutely. The LFW City Wide Celebration offers a program of events and activations open to the public throughout the week. Plus, many designers stream their catwalks online on social media and YouTube, making it accessible to all. The 12th Sep - Thursday Harris Reed Later in the evening, Harris Reed will present a standalone runway show at 8 PM. Despite their young age, Reed has made significant waves in the fashion industry. In 2020, they designed the iconic tailored suit with a hoopskirt dress worn by Harry Styles on the first Vogue cover featuring a man, a moment that sparked both outrage and celebration. In 2021, Harris Reed received the GQ "Breakthrough Designer" award, further cementing their influence in the fashion world. The 13th Sep - Friday Paul Costelloe Paul Costelloe, a veteran in the fashion industry, is celebrated for his elegant and timeless designs that have adorned runways for decades. With a career spanning over 30 years, his collections consistently blend modern sophistication with classic tailoring, creating a Disney-like fairytale atmosphere at his runway shows, making each presentation an emotional experience. DI PETSA DI PETSA, founded by Dimitra Petsa, is known for its unique "wet-look" aesthetic and its emphasis on sensuality and body positivity. The brand's designs often feature draped fabrics that appear to be wet, challenging traditional notions of beauty and femininity. Bora Aksu Bora Aksu is known for his whimsical, romantic designs that often incorporate delicate lace, tulle, and intricate detailing. The Turkish-born designer's collections blend traditional craftsmanship with a modern, avant-garde edge. Completedworks Completedworks, founded by Anna Jewsbury, is a London-based jewellery brand known for its sculptural and conceptual pieces. The brand's designs often explore themes of art, politics, and the human condition, resulting in unique and thought-provoking creations. Natasha Zinko Natasha Zinko is a London-based designer known for her playful and eclectic designs that blend luxury with a whimsical edge. Her collections often feature bold colours, unexpected silhouettes, and a mix of textures, reflecting her vibrant and creative spirit. The 14th Sep - Saturday LUEDER LUEDER, founded by German designer Christian Lueders, is known for its minimalist and utilitarian aesthetic. The brand focuses on functional, well-crafted garments that merge traditional tailoring with modern design elements. Patrick McDowell Patrick McDowell is a British designer celebrated for his commitment to sustainability and his innovative approach to upcycling. His collections often feature reworked vintage pieces and creatively repurposed materials, highlighting his eco-conscious ethos. LABRUM London LABRUM London, founded by Foday Dumbuya, is a menswear brand that blends West African heritage with contemporary British tailoring. The brand's designs are known for their vibrant colours, bold prints, and cultural storytelling. KENT&CURWEN KENT&CURWEN is a heritage British menswear brand known for its classic yet contemporary designs. The brand combines traditional British tailoring with modern silhouettes and innovative fabrics, creating timeless and sophisticated collections. Ray Chu RAY CHU is a Taiwanese designer known for his avant-garde approach to fashion and his focus on gender-fluid designs. His collections often feature bold cuts, unique textures, and a fusion of Eastern and Western influences. Ahluwalia Ahluwalia, founded by Priya Ahluwalia, is known for its sustainable and culturally rich designs that draw inspiration from her Nigerian-Indian heritage. The brand focuses on upcycling, vibrant prints, and innovative tailoring. Masha Popova MASHA POPOVA is a Ukrainian designer known for her deconstructed and experimental approach to fashion. Her collections often feature bold silhouettes, intricate detailing, and a fusion of traditional and modern elements. HARRI HARRI, founded by Harikrishnan Keezhathil Surendran Pillai, is known for its avant-garde and futuristic designs that challenge traditional menswear conventions. The brand often features exaggerated silhouettes, innovative materials, and a playful aesthetic. The 15th Sep - Sunday Karoline Vitto Karoline Vitto is a Brazilian-born designer known for her inclusive and body-positive approach to fashion. Her collections often highlight and celebrate the natural curves of the body, using innovative cuts and materials. JW ANDERSON JW ANDERSON, founded by Jonathan Anderson, is known for its unique blend of avant-garde designs and wearable art. The brand often features experimental silhouettes, unexpected materials, and a strong focus on androgynous fashion. Roksanda Roksanda, founded by Serbian designer Roksanda Ilinčić, is known for its elegant and sculptural designs that often feature bold colours and innovative shapes. The brand combines luxurious fabrics with a modern, architectural approach to fashion. TOVE TOVE, founded by Camille Perry and Holly Wright, is a London-based brand known for its minimalist and sophisticated designs. The brand focuses on clean lines, high-quality fabrics, and timeless pieces that emphasize simplicity and elegance. Emilia Wickstead Emilia Wickstead is a British designer known for her modern take on traditional elegance. Her collections often feature refined silhouettes, luxurious fabrics, and a timeless aesthetic that blends classic and contemporary elements. 16Arlington 16Arlington, founded by Marco Capaldo and Kikka Cavenati, is known for its glamorous and daring designs that blend opulence with a modern edge. The brand often features bold silhouettes, sequins, and luxurious fabrics. Simone Rocha Simone Rocha is celebrated for her romantic and feminine designs that often feature delicate embellishments, intricate lace, and voluminous silhouettes. Her collections blend historical references with a contemporary sensibility. Paolo Carzana Paolo Carzana is a rising designer known for his innovative and sustainable approach to fashion. His collections often feature hand-crafted elements, repurposed materials, and a focus on artisanal techniques. Erdem ERDEM, founded by Erdem Moralıoğlu, is known for its romantic and ethereal designs that often feature intricate prints, delicate fabrics, and detailed embroidery. The brand blends historical inspiration with modern elegance. The 16th Sep - Monday EDELINE LEE Edeline Lee is a London-based designer known for her modern and feminine designs that often feature clean lines, bold colours, and innovative fabrics. Her collections blend minimalism with a playful and artistic sensibility. JENN LEE Jenn Lee is a Taiwanese designer known for her bold and experimental designs that often feature unconventional materials and avant-garde silhouettes. Her collections challenge traditional fashion norms with a futuristic and artistic approach. Burberry Burberry, the British heritage brand has undergone many changes in recent years, oftentimes making headlines with the shift away from heritage into a more modern fashion house. The significance of the brand came about a century ago with the waterproof fabric developed by Thomas Burberry, which was used to design the “trench” coats used in the trenches during the World Wars. Nowadays, Burberry attracts celebrity clientele from all over the globe and is one of the most sought after brands during London Fashion Week. de FICHIER de FICHIER is a fashion brand known for its minimalist and sophisticated designs that emphasize clean lines and high-quality fabrics. The brand focuses on creating timeless pieces that blend classic elegance with modern simplicity.