The provisional schedule for London Fashion Week Spring/Summer 2025 is finally out, set to run from September 12th to 17th. While many of us are still savouring the long summer days by the beach or pool with cocktails in hand, the fashion world is in full motion, preparing collections, venues and seating charts. Looking over the past few years, this season promises to be a bigger one, with additional brands like Harris Reed, Patrick McDowell and Standing Ground joining the schedule. Meanwhile, digital shows have significantly dwindled, with only a few videos slated for release on September 17th. You might be thinking that fashion week is exclusive to industry insiders, but can you get involved? Absolutely. The LFW City Wide Celebration offers a program of events and activations open to the public throughout the week. Plus, many designers stream their catwalks online on social media and YouTube, making it accessible to all. The 12th Sep - Thursday Harris Reed Later in the evening, Harris Reed will present a standalone runway show at 8 PM. Despite their young age, Reed has made significant waves in the fashion industry. In 2020, they designed the iconic tailored suit with a hoopskirt dress worn by Harry Styles on the first Vogue cover featuring a man, a moment that sparked both outrage and celebration. In 2021, Harris Reed received the GQ "Breakthrough Designer" award, further cementing their influence in the fashion world. The 13th Sep - Friday Paul Costelloe Paul Costelloe, a veteran in the fashion industry, is celebrated for his elegant and timeless designs that have adorned runways for decades. With a career spanning over 30 years, his collections consistently blend modern sophistication with classic tailoring, creating a Disney-like fairytale atmosphere at his runway shows, making each presentation an emotional experience. DI PETSA DI PETSA, founded by Dimitra Petsa, is known for its unique "wet-look" aesthetic and its emphasis on sensuality and body positivity. The brand's designs often feature draped fabrics that appear to be wet, challenging traditional notions of beauty and femininity. Bora Aksu Bora Aksu is known for his whimsical, romantic designs that often incorporate delicate lace, tulle, and intricate detailing. The Turkish-born designer's collections blend traditional craftsmanship with a modern, avant-garde edge. Completedworks Completedworks, founded by Anna Jewsbury, is a London-based jewellery brand known for its sculptural and conceptual pieces. The brand's designs often explore themes of art, politics, and the human condition, resulting in unique and thought-provoking creations. Natasha Zinko Natasha Zinko is a London-based designer known for her playful and eclectic designs that blend luxury with a whimsical edge. Her collections often feature bold colours, unexpected silhouettes, and a mix of textures, reflecting her vibrant and creative spirit. The 14th Sep - Saturday LUEDER LUEDER, founded by German designer Christian Lueders, is known for its minimalist and utilitarian aesthetic. The brand focuses on functional, well-crafted garments that merge traditional tailoring with modern design elements. Patrick McDowell Patrick McDowell is a British designer celebrated for his commitment to sustainability and his innovative approach to upcycling. His collections often feature reworked vintage pieces and creatively repurposed materials, highlighting his eco-conscious ethos. LABRUM London LABRUM London, founded by Foday Dumbuya, is a menswear brand that blends West African heritage with contemporary British tailoring. The brand's designs are known for their vibrant colours, bold prints, and cultural storytelling. KENT&CURWEN KENT&CURWEN is a heritage British menswear brand known for its classic yet contemporary designs. The brand combines traditional British tailoring with modern silhouettes and innovative fabrics, creating timeless and sophisticated collections. Ray Chu RAY CHU is a Taiwanese designer known for his avant-garde approach to fashion and his focus on gender-fluid designs. His collections often feature bold cuts, unique textures, and a fusion of Eastern and Western influences. Ahluwalia Ahluwalia, founded by Priya Ahluwalia, is known for its sustainable and culturally rich designs that draw inspiration from her Nigerian-Indian heritage. The brand focuses on upcycling, vibrant prints, and innovative tailoring. Masha Popova MASHA POPOVA is a Ukrainian designer known for her deconstructed and experimental approach to fashion. Her collections often feature bold silhouettes, intricate detailing, and a fusion of traditional and modern elements. HARRI HARRI, founded by Harikrishnan Keezhathil Surendran Pillai, is known for its avant-garde and futuristic designs that challenge traditional menswear conventions. The brand often features exaggerated silhouettes, innovative materials, and a playful aesthetic. The 15th Sep - Sunday Karoline Vitto Karoline Vitto is a Brazilian-born designer known for her inclusive and body-positive approach to fashion. Her collections often highlight and celebrate the natural curves of the body, using innovative cuts and materials. JW ANDERSON JW ANDERSON, founded by Jonathan Anderson, is known for its unique blend of avant-garde designs and wearable art. The brand often features experimental silhouettes, unexpected materials, and a strong focus on androgynous fashion. Roksanda Roksanda, founded by Serbian designer Roksanda Ilinčić, is known for its elegant and sculptural designs that often feature bold colours and innovative shapes. The brand combines luxurious fabrics with a modern, architectural approach to fashion. TOVE TOVE, founded by Camille Perry and Holly Wright, is a London-based brand known for its minimalist and sophisticated designs. The brand focuses on clean lines, high-quality fabrics, and timeless pieces that emphasize simplicity and elegance. Emilia Wickstead Emilia Wickstead is a British designer known for her modern take on traditional elegance. Her collections often feature refined silhouettes, luxurious fabrics, and a timeless aesthetic that blends classic and contemporary elements. 16Arlington 16Arlington, founded by Marco Capaldo and Kikka Cavenati, is known for its glamorous and daring designs that blend opulence with a modern edge. The brand often features bold silhouettes, sequins, and luxurious fabrics. Simone Rocha Simone Rocha is celebrated for her romantic and feminine designs that often feature delicate embellishments, intricate lace, and voluminous silhouettes. Her collections blend historical references with a contemporary sensibility. Paolo Carzana Paolo Carzana is a rising designer known for his innovative and sustainable approach to fashion. His collections often feature hand-crafted elements, repurposed materials, and a focus on artisanal techniques. Erdem ERDEM, founded by Erdem Moralıoğlu, is known for its romantic and ethereal designs that often feature intricate prints, delicate fabrics, and detailed embroidery. The brand blends historical inspiration with modern elegance. The 16th Sep - Monday EDELINE LEE Edeline Lee is a London-based designer known for her modern and feminine designs that often feature clean lines, bold colours, and innovative fabrics. Her collections blend minimalism with a playful and artistic sensibility. JENN LEE Jenn Lee is a Taiwanese designer known for her bold and experimental designs that often feature unconventional materials and avant-garde silhouettes. Her collections challenge traditional fashion norms with a futuristic and artistic approach. Burberry Burberry, the British heritage brand has undergone many changes in recent years, oftentimes making headlines with the shift away from heritage into a more modern fashion house. The significance of the brand came about a century ago with the waterproof fabric developed by Thomas Burberry, which was used to design the “trench” coats used in the trenches during the World Wars. Nowadays, Burberry attracts celebrity clientele from all over the globe and is one of the most sought after brands during London Fashion Week. de FICHIER de FICHIER is a fashion brand known for its minimalist and sophisticated designs that emphasize clean lines and high-quality fabrics. The brand focuses on creating timeless pieces that blend classic elegance with modern simplicity.

Fear of God has just unveiled their Autumn Winter 2024 collection, drawing heavy inspiration from classic American cinema. Titled Collection 8 "American Symphony," this new line nods to various eras and styles depicted in films such as the 1930s Native American formal attire seen in Killers of the Flower Moon , the early '70s Harlem style in American Gangster , and the quintessential '70s Western looks from Tombstone and Westworld . The "American Symphony" campaign was shot in California, capturing the essence of these cinematic inspirations with long winter coats, oversized suits paired with hoodies, turtlenecks, and mid-western inspired fringes and buttons. Since its inception in 2013, Jerry Lorenzo’s Los Angeles-based label has been a beacon of American luxury, a vision that was further solidified with their debut runway show at the Hollywood Bowl in April. This comprehensive showcase not only revealed their most extensive collection but also cemented their stance in contemporary American fashion. Building upon the initial reveal, the Fall/Winter 2024 collection continues to showcase Fear of God’s refined palette with new, intricate details. Signature elements like oversized tailoring, clean coats, and sculpturally refined tops are paired with distressed denim and precisely cut pants. The magic of this collection lies in its multidimensional textured fabrics, featuring fuzzy wools, faux fur, sherpa, cracked leather, and suede fringe, all contributing to the brand’s architectural yet relaxed silhouettes. The muted, natural colour palette—chocolate, deep charcoal, stone grey, camel, and taupe—stays true to the brand's aesthetic. This collection is a masterclass in textures and fabrications, harmonizing materials such as Japanese denim, wool silk suiting, stone-washed leather, polar fleece, shearling, pique bonded knits, and cotton boucle. Each piece reflects Lorenzo’s unique design language, encapsulating the seamless fusion of historical references with contemporary style. “American Symphony” epitomizes Fear of God’s dedication to American luxury, presenting a cohesive and bold expression of style. Available starting July 31st at fearofgod.com, this collection promises to resonate with those who appreciate the marriage of historical influence and modern design. Following their celebrated 10th anniversary Collection 8 runway show in 2023, Fear of God continues to redefine American luxury, with the latest instalment drawing deep inspiration from American cinema and heritage.

The Olympics are in full swing, captivating global audiences with incredible athletic performances and the dynamic spirit of competition that is electrifying the streets of Paris. However, amidst the excitement of the games, our eyes are keenly focused on the fashion choices that are making headlines. From Ralph Lauren's sophisticated ensembles for Team USA to Le Coq Sportif's vibrant designs for France, this year's Olympics are not just a showcase of athletic prowess but also a runway of high fashion. Join us as we dive into the standout outfits and designer collaborations that are setting the tone for Olympic fashion in Paris 2024. Team GB The United Kingdom's partnership with Ben Sherman continues for a third season, bringing a classic British aesthetic with a modern twist to Olympic attire. Traditional British tailoring blended with contemporary fabrics and cuts results in stylish, functional uniforms. Australia Australia’s choice of ASICS for their uniforms emphasizes high performance and cutting-edge design. These outfits merge advanced technology with sleek aesthetics, ensuring athletes perform and look their best. Canada Lululemon’s attire for Team Canada impresses with its blend of athleticism and style. High-quality, performance-oriented apparel that resonates with Canadian spirit ensures maximum comfort and flexibility for athletes. South Korea South Korea’s team, outfitted by The North Face, emphasizes high-tech materials and sleek, functional designs, ensuring style and performance in various weather conditions. Adding to the fashion spectacle, torch bearers also made bold statements. Notably, one torch bearer wore a mask connected to Ubisoft gaming software, highlighting the synergy between fashion, technology, and gaming. This innovative approach underscored France’s position at the cutting edge of tech and fashion, paying homage to the host country’s renowned gaming industry represented by Ubisoft. As the 2024 Paris Olympics unfold, the fashion choices of these countries and designers are as compelling as the sports events. Each outfit tells a story, blending cultural heritage, modern design, and athletic performance. Stay tuned as we bring you more highlights from the intersection of fashion and sport at this year’s Games.

When it comes to men’s fashion, underwear often gets forgotten about. While we all contemplate what outfit to wear to that dinner date, we forget that the right pair of underwear is the foundation to the outfit, it brings comfort and confidence that can make all the difference in our day. The problem is that in 2024, the market for men’s underwear is so diverse with a vast selection of brands, materials and styles, it can feel rather overwhelming picking the right pair, and many resort to the good old brands and styles they’ve grown accustomed to, even if there is something out there that could fit them and make them feel better. So, what makes a good pair of underwear? First and foremost, quality is paramount. High-quality underwear is made from durable materials that withstand frequent washing and wear while maintaining their shape and comfort. Support is another critical factor—whether you're looking for briefs, boxers, or boxer briefs, the right fit can provide the necessary support without being too restrictive. Materials play a crucial role in comfort and functionality. From breathable cotton and moisture-wicking fabrics to luxurious micro-modal and sustainable bamboo, the choice of material can significantly impact your comfort throughout the day. Functionality is also key. Whether you need underwear for everyday wear, athletic activities, or special occasions, finding pairs that meet your specific needs is essential. Consider aspects like waistband elasticity, seam placement, and pouch design to ensure you get the best performance out of your underwear. In this guide, we'll explore the best men's underwear brands of 2024, highlighting what sets them apart and why they deserve a place in your wardrobe. From classic staples to innovative newcomers, we've got you covered for every preference and occasion. Get ready to upgrade your underwear drawer with the ultimate combination of comfort, support, and style. Best running underwear Best comfort underwear Best everyday underwear Best gym underwear Best underwear for hot weather Best luxury underwear Best underwear on budget

A new era seems to have begun at the American design venture founded and creatively directed by Rhuigi Villaseñor , RHUDE . This is not our thinking, but the message that has been shared on social media, and specifically in the latest posts on the official profile of the brand and the designer, who, after the end of the show held in Villa d’Este – a magical setting in the Italian town of Cernobbio, located in the province of Como (Italy) – confirmed it: “A new era has indeed begun at RHUDE and this corresponds to a series of internal and external changes that have been taking place, for example in production, since 50% of it is being carried out in the USA and the other 50% in France and Italy”. To this, he also added: “On the external side, it has to do with the way we approach the shows. This format, out of the official calendars, makes more sense and relates better to how we understand life and fashion”. Villaseñor made a full deployment of means and became the dream host for many of the 150 guests who travelled to the location of the show, including A-list celebrities such as Romeo Beckham, Evan Mock, or Will Poulter among others, to discover the Spring/Summer 2025 collection, composed of 41 looks, all designed to satisfy the needs of any public, whether urban fashion or sartorial. Regarding the first mentioned, on the natural grass runway could be seen a multitude of garments of that style, where unlike previous occasions the attention no longer falls on the logos, like different types of jackets with patches and engraved messages that seem to be taken from an American movie; plain shirts with stripes or checks, perfectly wearable in any kind of occasion that presents itself; long-sleeved polo shirts with preppy touches that again reflect the influence that the American fashion heritage has on the vision of the Manileño; wide jeans and Bermuda shorts above the knee; light two-piece sets and Vichy check print, inspired by the vibe and style that prevails in the lake; and basketball shirts, combined with matching pants or with other camouflage ones, featuring the writing Lago di Como. As a curiosity and about the area, Rhuigi when he met the press spoke of the affection he has for it and how magical he considers it, and of his collaboration with Como 1907, the Serie A soccer team. The sports shirts discussed lines earlier played an important role in the proposal, specifically in the tailoring part, that represents an evolution and growth, as far as maturity and design are concerned. In it could be seen various fluid suits formed by jackets with large lapels and pants of different lengths, perfectly structured and made with high-quality fabrics, whose richness could be appreciated as soon as they moved. The casual and fun touch to these looks was provided by the flip-flops that accompanied some of them. Newly introduced accessories, including top handle bags, flap and monogrammed pochette bags, and sunglasses, reinforced the line. The expansion of this field is a key component of Villaseñor’s prospects for Rhude in the future. How will the new era unfold? Time will tell, though R.V. certainly has it all under control.

JordanLuca’s Spring/Summer 2025 collection is an audacious ballet of contrasts, a stunning yet provocative departure from the conventional. This season, the brand boldly embraces duality, weaving a narrative that oscillates between ethereal grace and synthetic modernity. The collection, a dance of contradictions, captivates with its unabashed exploration of lust, longing, and the very essence of reality itself. The genius of JordanLuca lies in its ability to create pieces that are both visually arresting and intellectually stimulating. The frequent use of synthetic appliqués blurs the lines between what is real and what is not, encapsulating the raw beauty of ballet within a forever plastic embrace. This thematic exploration reaches its zenith in the 3D-printed resin roses, a powerful metaphor for eternal love that feels both timeless and avant-garde. However, it’s the brand’s fearless approach to design that truly sets this collection apart. The ballerina’s tutu, ravaged in black, speaks volumes about the brand's willingness to deconstruct and redefine traditional symbols of beauty. The pairing of opulent duchess silk with thigh-hugging lycra disrupts our expectations of luxury, creating a fragmented yet harmonious aesthetic. The silk blends, glazed in plastic, offer a tactile interplay that feels both luxurious and industrial. JordanLuca’s signature denim, tailoring, and outerwear pieces are transformed through this lens of duality. The paradox of Japanese tweed, seen in cropped, boxy jackets with shoulder pads and antique-effect metal buttons, adds a touch of vintage elegance to the collection. The shimmering slithers and pragmatic zippered functionality further underscore the brand’s commitment to innovation and practicality. In essence, JordanLuca SS25 is a masterclass in contemporary fashion. It challenges our perceptions, invites us to question the nature of reality, and ultimately, celebrates the beauty of contradictions. This collection is not just about clothes; it's about creating a narrative that resonates on multiple levels, making it a standout in the ever-evolving world of fashion.