When two names as storied as WOLF and Liberty meet, the result is more than a collaboration: it is an affirmation of heritage in an age of fleeting trends. WOLF, the family-owned house that has been creating jewellery cases and watch winders since 1834, and Liberty, the London institution celebrating its 150th anniversary this year, share a common philosophy: beauty and craft must endure. It’s the marriage of two heritage-rich British brands that have always been about more than just beautiful objects. They’re about storytelling, legacy, and the small rituals that turn everyday life into something exquisite.
I met Simon Wolf, the fifth-generation CEO of his family’s business, just before the launch. There’s a steadiness about him, the kind you only find in people carrying nearly two centuries of tradition on their shoulders. “This collection is about more than looking after your jewellery,” he explained. “It’s about design that lasts, and design that means something.” That conviction is embedded in WOLF’s history: when Philipp Wolf I began his boxmaking business in 1834, it was with the belief that the way you present something is as important as the object itself.
For Liberty, the timing could not be more significant. The store, with its Tudor revival façade and labyrinth of patterned interiors, has become London’s most eccentric temple of taste. This year’s 150th anniversary is marked by a calendar of exhibitions and collaborations, all honouring Arthur Lasenby Liberty’s mission not to follow fashion, but to define it. In that spirit, WOLF feels like a natural partner—another house rooted in the belief that design should endure across generations.
The collection itself takes two of Liberty’s most celebrated prints and translates them for a contemporary audience. Ianthe, a swirling Art Nouveau motif, is embossed onto sustainable leather in navy and burgundy, while Julia, a 1930s floral, is reimagined in sage green. Jewellery boxes, watch rolls, travel cases and portfolios are finished with silver or gold hardware, each piece lined with Liberty’s unmistakable detailing. They are objects of daily use designed with longevity in mind, thanks to WOLF’s patented LusterLoc™ technology, which protects jewellery from tarnishing for up to 35 years.
For Pere Bruach, Liberty’s Design Manager, the collaboration was about more than simply selecting prints. “I was inspired by the metalwork and jewellery of Archibald Knox, a key figure in Liberty’s design legacy,” he said. That influence can be felt in the engineering of the embossed leather, where Liberty’s decorative vocabulary meets WOLF’s functional precision.
Together, the brands have created a collection that feels both archival and forward-looking. It’s not seasonal, not trend-led, but purposeful - a quiet kind of luxury that acknowledges the value of history while offering something entirely suited to modern life.
The WOLF x Liberty collection is available now at wolf1834.com, Liberty, and select retailers worldwide, with prices ranging from £169 to £945.
