The Best And The Worst Trends of 2023

Deyvid Dimitrov
Deyvid Dimitrov
January 3rd, 2024 1 mins to read

With a plethora of fashion brands and new up and coming designers, we are fortunate to live through hundreds of inventions and design ideas every season. But with that being said, there are always trends that we wish to relive, and others we'd much rather forget ever existed. Lucky for us, social media has made it easier than ever for a product to become trendy, as well as be forgotten in the span of 24 hours. The past year was packed with pop culture redefining moments, insane fashion choices on red carpets, as well as many, and I repeat - many shoe designs.

MSCHF red inflated boots

Earlier in 2023 these cartoon boots from MSCHF became the most viral boots ever taking over our feeds, shops and traditional media outlets, for a few days. When the brand realised the wave they had created, they immediately jumped on a crocs collaboration which made it to the red carpet worn by Armani White. And whether these boots fit into the best or the worst trends of 2023, we will leave this decision to you.

Adidas Samba

This traditional staple-wear came back stronger than ever during 2023, and it got to a point where they were impossible to buy - sold out everywhere. It's predicted that they will remain a staple piece throughout 2024, which we could not be happier with - they are versatile, easy to style with an outfit and really comfortable.


The new Barbie movie caused an absolute madness across the fashion scene with people scrambling to buy any remaining pink item online. It started with the London premiere of the movie, and people going to the cinema wearing pink outfits and ended with the colour pink becoming a staple in many people's wardrobes. Fear not, this trend is now done with and we are not expecting it to make a return in 2024.

Maison Margiela's Tabi Boots

This is potentially one of the most polarising shoe style out there, at least the one that gathered the most publicity. And while the style is nothing new, and this MM Tabi has been around for nearly 40 years now, reported that the boot had never gotten so much interest and so many sales as it did in 2023.

Return of Denim

The return of denim and more specifically denim skits, full denim looks is something that began in 2022, but it was not until the Spring of 2023 when we started seeing celebrities and influencers wear this Y2K staple.

Sheer everything

For a few years now celebrities have been fighting for more media attention, especially with the rise of social media and influencers it's become harder than ever for many to stand out on the red carpet (and this has led to some horrific styling choices). The result - sheer everything, style magazines and newspapers love talking about a near naked body of a celebrity revealed at the most recent red carpet or movie premiere.

No-pants trend

Throughout 2023 we witnessed the return of the no-pants trend which hopefully remains in 2023, along with the trend of just boxers with an oversized jumper or a shirt.

Friendship bracelets

I'm sorry but how did this become a trend? I always assumed it was the 10 year old kids who bought these and did their pinky swear. Another trend that I hope stays in 2023 (take the tooth gem queens with you).

Quiet Luxury

This must be amongst my most hated trend, there is nothing like influencer channels hashtagging their outfits with quiet luxury. The whole point of this trend is to be quiet, not to shout out of the rooftops in all caps that you are wearing a Loro Piana look. The worst of them all are those TikTok channels convincing people to buy cheap white t-shirts, tuck them in their trousers and call it quiet luxury. Don't get me wrong, I love the more classic look, with a lack of branding and logos slapped all over the clothing, but what I do not like is people putting the branded vs non-branded clothes against one another, completely disregarding the talent and sometimes creativity that has gone into designing what those people are wearing.