The 10 Best Mascaras of 2023

In the quest for the ultimate mascara, the search is anything but simple. Navigating through a myriad of options requires precision to uncover your personal preferences. From colour to formula, brush shape to size, every detail counts, with the ultimate goal being the desired effect. Are you chasing voluminous, lengthened, or curled lashes? Do you crave a chic clump or a delicate feathered finish? Whether your style leans towards understated elegance or dramatic flair, considerations of longevity and waterproof capabilities further elevate the criteria.

How to choose the best mascara?

The standout mascaras of the season shine with their exceptional formula, vivid hues, and innovative wands, whether curved or multi-pronged. Prioritise longevity, effortless layering for personalised intensity, and a lash-loving formula—preferably one that enriches and nurtures. It's paramount to select a formula that steers clear of flaking and stays put, avoiding smudges on the delicate eye area. Delve into the spectrum of colours: opt for classic black for a captivating gaze, brown for a softer allure, or clear for an au naturel vibe. Venture into the unexpected with vibrant purple or daring blue for an electrifying statement.

10. e.l.f. Lash N Roll Mascara Black

E.L.F Lash and Roll Mascara, product shot for one of the best budget mascaras of 2023

This is your ticket to mesmerizing lashes sans the curler. Its distinctive curved brush expertly lifts and envelops every lash, delivering an unparalleled curl. With a long-lasting formula that ensures smudge and flake-free wear, this mascara effortlessly elevates your look. Plus, here's the icing on the cake—it's vegan and cruelty-free, aligning with your ethical values while enhancing your beauty routine.

Link here - £6

9. Rare Beauty Perfect Strokes Volumising Mascara

Achieve unparalleled volume and length without sacrificing elegance. This richly pigmented mascara in intense black effortlessly curls, volumizes, and elongates lashes, leaving behind no clumps in its wake. Its unique brush, designed with two bristle lengths, delicately embraces every lash, catering to all types with grace and precision.

Link here - £21.00

8. Bobbi Brown Smokey Eye Mascara

Bobby Brown Smokey Eye Mascara - best mascaras 2023 you must try

Infused with kohl pigment, it effortlessly coats your lashes in bold, voluminous strokes, the ideal complement to your smokey eye look. Its enduring formula stands firm against flaking, smudging, and even the challenges of sweat and humidity, ensuring your lashes remain impeccable all day. Revel in the allure of extra-bold, fanned-out lashes that defy all odds. With its specially crafted brush, every lash—from the tiniest to the grandest—is enveloped in even coverage from root to tip, effortlessly elevating your gaze and allowing your eyes to make a captivating statement.

Link here - £19.00

7. L’Oréal Paris Telescopic Lift Mascara

Loreal Paris Telescopic Lift - Best Mascara you must try in 2023

Prepare to elevate your lash game with the promise of up to 5mm of additional length and a 24-hour lift that defies gravity. Its exclusive two-sided brush is a marvel, adeptly hugging the lash line with the flat side while ensuring each lash is captured from root to tip with the curved bristles. Enriched with ceramide, this mascara doesn't just lengthen but also provides a luxurious lift, propelling your lashes to the next level. Gentle enough for sensitive eyes and contact lens wearers alike, get ready for lashes that soar to new heights!

Link here - £12.99

6. Diorshow Iconic Overcurl Mascara

Dior - the Diorshow Iconic Overcurl Mascara - The Best Mascaras of 2023 you must try

Indulge in Dior's essential beauty tool, the Diorshow Iconic Overcurl refillable Mascara, designed to sculpt mesmerizing lashes with unparalleled shape and enduring color that lasts a full 24 hours. Beyond mere aesthetics, comfort takes center stage, courtesy of its enriched formula infused with cornflower floral water. The ingeniously curved brush effortlessly weaves its magic, amplifying lashes with remarkable volume and a captivating curl.

Experience the epitome of couture elegance as your look remains flawless for an entire day without a hint of smudge, while the mascara's nourishing properties work wonders for lash health. With Diorshow Iconic Overcurl, prepare to adorn your gaze with a sophisticated allure that captivates from dawn till dusk.

Link here - £35.00

5. Fenty Beauty fam, Hella Thicc Mascara

Fenty Beauty - Hella Thicc Mascara - One of the best Mascaras you must try

Prepare to make a statement with lashes that command attention, courtesy of the full-bodied, ultra-black, longwear formula that promises a voluptuous and dramatic effect bound to turn heads. Engineered to withstand the rigors of sweat, humidity, and transfer, this formula ensures your mesmerizing look remains intact throughout the day.

The tapered brush, in perfect harmony with the full-bodied formula, masterfully coats, curls, and lifts each lash to perfection, culminating in a show-stopping look that captivates at every glance. It's time to transcend ordinary lash routines and elevate your gaze with this extraordinary formula that promises to redefine your lash game.

Link here - £19.00

4. Chanel Noir Allure Mascara

Chanel Noir Allure Mascara - One of the best Mascaras of 2023 you must try now

Experience a daring departure from the ordinary with Chanel's latest innovation: Noir Allure mascara in the striking fiery red shade, Rouge Grenat. Perfect for adding the finishing touch to a bold red smokey eye, this vibrant hue promises to elevate your look to new heights of sophistication and allure.

If a full-on fiery gaze feels too bold, fear not—this versatile mascara offers endless possibilities. Simply apply it to the tips of your lashes, paired with a touch of black, for an iconic two-tone effect that exudes confidence and style. Embrace the unexpected and unlock the potential of this daring mascara—it's a beauty statement worth making.

Link here - £38.00

3. Lancôme Lash Idôle Mascara

Lancome Lash Idole Mascara - one of the best Mascaras you must try

Transform your lashes with this revolutionary mascara, delivering unparalleled elevation and volumization for a full, fanned-out effect that commands attention. With its water-, smudge-, and life-proof formula, enjoy a soft and comfortable feel that lasts all day without compromise.

The game-changing wand, boasting 125 different bristle sizes and 360 micro-bristles, works in perfect harmony with the revolutionary gel emulsion mascara formula, ensuring every lash is coated to perfection without clumps. Experience a feather-light sensation as you revel in up to 24-hour wear and waterproof perfection, ready to conquer whatever the day brings with confidence and flair.

Link here - £25.00

2. Too Faced Better Than Sex Mascara

Discover the allure of Too Faced's Better Than Sex mascara, a premium gem that reigns among America's top sellers. With its iconic hourglass-shaped brush, this mascara unlocks a formula meticulously crafted to envelop every lash, bestowing upon you a look that's romantic, flirty, and irresistibly fluttery—a testament to its long-lasting allure.

Frequently lauded alongside Benefit's They're Real! mascara, Better Than Sex is the ultimate choice for connoisseurs of prestige and impactful lash enhancement. Indulge in a transformative lash experience that's bound to captivate hearts and turn heads, leaving an indelible mark on your beauty routine.

Link here - £28.00

1. Tarte Tartelette Tubing Mascara

Experience the ultimate lash transformation with this remarkable mascara, renowned for its exceptional lengthening abilities. Formulated to create tiny "tubes" around each lash, it offers unparalleled separation, definition, and remarkable length that truly stands out. While it does impart a touch of volume and curl, its true prowess lies in its ability to elongate lashes with striking precision.

The slender, plastic wand ensures effortless application, effortlessly reaching even the most challenging areas such as the inner corners of the eyes. Revel in the enduring length it provides, coupled with its smudge-free performance that lasts all day long. Additionally, its easy removal adds to its appeal, making it a hassle-free choice for those seeking natural-looking yet enhanced lashes. With this mascara, achieve the perfect balance between elegance and effortless beauty.

Link here - £28.00


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.