The 10 Best Mascaras of 2023

Deyvid Dimitrov
Deyvid Dimitrov
November 25th, 2023 2 mins to read

On the hunt for the perfect mascara? It's no easy task. With a plethora of choices out there, precision is key in determining your preferences. Consider factors like color, formula, brush shape, brush size, and, most crucially, the desired effect. Are you aiming for thicker, fuller, longer, or curled lashes? Do you prefer an artfully clumpy look or something lightweight and feathered? Are you going for a natural enhancement or full-on drama? Is long-lasting or waterproof a priority?

How to choose the best mascara?

The top-performing mascaras excel in their components: a superb formula, vibrant pigment, and an efficient wand, whether curved or multi-pronged. It's essential to seek a product that boasts longevity, easy buildability for customizable drama, and a lash-friendly nature—ideally, one that nourishes and conditions. Crucially, opt for a formula that resists flaking and avoids transferring onto the surrounding eye area. Consider the color palette as well. Choose black for striking lashes, brown for a subtler effect, clear for a natural look, or purple, a surprisingly universal choice. Feeling daring? Embrace the boldness of blue!

10. e.l.f. Lash N Roll Mascara Black

Transform your lashes with this curling mascara—no curler needed. The unique curved brush lifts and coats each lash for unbeatable curl. The long-lasting formula keeps lashes up and free from smudges or flakes. Elevate your look effortlessly. And what's even better - it is vegan and cruelty free!

Link here - £6

9. Rare Beauty Perfect Strokes Volumising Mascara

Attain lush, fuller lashes with Rare Beauty Perfect Strokes Universal Volumizing Mascara. This intensely black mascara expertly curls, volumizes, and lengthens lashes without any clumping. The distinctive brush, featuring two bristle lengths, gracefully embraces the eyes, catering to all lash types.

Link here - £21.00

8. Bobbi Brown Smokey Eye Mascara

Unleash drama with this kohl-pigmented mascara, crafting instantly bold, volumized lashes—a perfect match for your smokey eye. Its enduring formula battles flaking, smudging, and defies sweat and humidity. Revel in the benefits of extra-bold, fanned-out lashes that resist all odds. The specially designed brush ensures even coverage from root to tip, grabbing every lash, big or small. Elevate your gaze effortlessly and let your eyes make a statement.

Link here - £19.00

7. L’Oréal Paris Telescopic Lift Mascara

Say hi to our go-to: L'Oreal Paris's Telescopic Lift Mascara! Elevate your lashes with up to 5mm longer-looking lashes and a 24-hour lift. The exclusive two-sided brush works wonders—getting closer to the eyeline with the flat side, and catching every lash from root to tip with the curved bristles. Infused with ceramide, this mascara not only lengthens but also lifts, taking your lashes to the next level. Perfect for sensitive eyes and fellow contact lens wearers. Get ready for lashes that reach new heights!

Link here - £12.99

6. Diorshow Iconic Overcurl Mascara

Dior's must-have, the Diorshow Iconic Overcurl refillable Mascara, delivering a jaw-dropping shape and intense, long-wearing color for a solid 24 hours. It's not just about style; it's comfortable too, thanks to the enriched formula with cornflower floral water. The brush's cleverly curved shape works its magic, enhancing lashes with incredible volume and curl. Enjoy a couture look that stays put for 24 hours without any smudging, while the mascara's nourishing formula does wonders for lash health.

Link here - £35.00

5. Fenty Beauty fam, Hella Thicc Mascara

The full-bodied, ultra-black, longwear formula delivers a voluptuous and dramatic lash effect that's bound to turn heads. It's sweat-, humidity-, and transfer-resistant, and the tapered brush works with the full-bodied formula to coat, curl, and lift lashes for a show-stopping look that lasts. It's time to elevate your lash game with this extraordinary formula.

Link here - £19.00

4. Chanel Noir Allure Mascara

Ready for something different? Chanel's new Noir Allure mascara boasts a stunning fiery red shade (Rouge Grenat) – ideal for the finishing touch on a bold red smokey eye. If that's a bit much, try it on the tips paired with a touch of black for an iconic two-tone look. Don't knock it until you've tried.

Link here - £38.00

3. Lancôme Lash Idôle Mascara

Elevate and volumize each lash with this mascara, creating a full fanned-out effect. It's water-, smudge-, and life-proof, offering a soft and comfortable feel for all-day wear. The game-changing wand features 125 different bristle sizes and 360 micro-bristles, paired with a revolutionary gel emulsion mascara formula. Experience a feather-light feel, no clumps, up to 24-hour wear, and waterproof perfection.

Link here - £25.00

2. Too Faced Better Than Sex Mascara

Too Faced - Better Than Sex stands as a premium mascara, ranking among the top sellers in America. Its distinctive hourglass-shaped brush unlocks a formula designed to coat each lash, delivering a romantic, flirty, and fluttery full layer of long-lasting lashes. Frequently compared to Benefit's They're Real! mascara, it's a go-to choice for those seeking prestige and impactful lash enhancement.

Link here - £28.00

1. Tarte Tartelette Tubing Mascara

This mascara is great for elongating lashes. It creates little "tubes" around each lash, giving separation, definition, and noticeable length. While it adds a bit of volume and curl, its main strength lies in its impressive lengthening effect. The slim, plastic wand makes it easy to apply, especially in hard-to-reach spots like the inner corners. We like the lasting length it provides, its smudge-free performance all day, and how easy it is to take off. It's a solid choice for natural-looking, enhanced lashes.

Link here - £28.00