Stone Island's First Runway show at Milan Fashion Week AW24

Stone Island made a striking debut on the Milan Fashion Week Men’s calendar this season. Founded in 1982, the Italian brand had never before showcased its collection in the country's fashion capital until this landmark event. On Friday evening, the future-minded label unveiled its Fall/Winter 2024 collection, titled “The Compass Inside,” to an audience of fashion's elite.

The show took place at La Cattedrale, where a massive black curtain dropped to reveal the next-season wares within a colossal cage. Models stood motionless in their individual containers, illuminated by shifting lights, embodying the brand’s commitment to dedicated technical research. The presentation highlighted Stone Island's key pieces in multiples, showcasing the brand's enduring love for uniforms and the adaptability of its core designs.

A standout piece, the Metal Mesh PVD Nanotechnology Down Jacket, featured an illusory facade that resembled liquid glass. This was achieved using two layers of organza and a robust nylon base, with nanotechnology infusing the polyester organza with aluminum to create the optical effect. As always, the brand’s signature compass motif adorned the arm.

The Stone Island Ghost collection reimagined the brand’s classics using various wools. Military-inspired peacoats and single-breasted jackets, crafted from a heavy blend of 95% wool and 5% cashmere, were notable highlights. Each piece bore the monochromatic “Ghost” tag on the left sleeve. Additionally, the collection featured a hooded suede sheepskin jacket treated with a PFC-free, anti-drop agent, emphasizing the brand's innovative approach.

Further experimentation was evident in two hooded coats and a parka, which utilized polyester mesh for a see-through finish. These items, part of the “Glass Cover-TC” series, achieved their liquid-like appearance through garment dyeing. Completing the lineup, Stone Island’s renowned Nylon Metal textile formed the basis for a light jacket and two bombers. The light jacket featured snap closures, while the bombers were insulated with PrimaLoft-TC for added warmth.

Stone Island's "The Compass Inside" collection not only highlighted the brand’s technical prowess and innovative materials but also reinforced its status as a trailblazer in contemporary fashion.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.