SF10G Runway Show Spring/Summer 2025 - Paris Fashion Week

As the lights dimmed, the runway transformed into a desert dreamscape. The stage was set with sand dunes and towering cacti, creating an immersive environment that hinted at the collection’s inspiration. The audience, filled with fashion’s elite, influencers, and A-listers, buzzed with anticipation.

The Collection: Desert Biome Meets Futuristic Nomad

SF10G’s latest collection is all about adapting to new environments and emerging stronger and more stylish. This season's pieces emphasized color theory, luxurious soft fabrics, refined basics, and cutting-edge accessories. Each garment was designed with the future nomad in mind, prioritizing functionality without sacrificing style.

Key Highlights:

  1. Innovative Fabrics: Soft and silky fabrics dominated the collection, providing both comfort and elegance. The materials flowed effortlessly, perfect for a nomadic lifestyle that demands ease of movement and adaptability.

  2. Refined Basics: SF10G redefined what basics can be. Think sleek, minimalist designs with a luxurious twist. These pieces were versatile, ready to be dressed up or down, making them essential for any wardrobe.

  3. Explorative Accessories: The accessories were a standout, particularly the new iteration of their classic canister bag. Made from clear resin, these bags showcased harvested materials like crystals and essential oils, adding a touch of the natural world to each ensemble.

  4. 3D-Printed Wonders: SF10G pushed the boundaries with 3D-printed accessories, including a cyborg hand clasp and a streamlined version of their eyewear. These pieces came in new colors and designs, combining futuristic aesthetics with practical functionality.

Nature and Fashion: A Symbiotic Relationship

The collection explored the relationship between the nomad and their environment. Shiny, flecked fabrics, iridescent insert panels, and gemstone-inspired textures illustrated how the environment influences the nomad, either harmonizing with or consuming them. These elements added depth and storytelling to the collection, making each piece more than just a garment but a narrative.

Grand Finale

The show culminated in a series of strong leather looks. These final pieces highlighted the qualities present throughout the collection: intricate paneling, armor-style layering, and strategically placed inserts for enhanced mobility. The leather looks were a testament to SF10G’s craftsmanship, offering both protection and style for the modern nomad.

Brand Background: Yenesai

Yenesai, the force behind SF10G, blends a futuristic vision with ancestral nomadic values. Named after the Yenesai River, a lifeline for countless ancient nomadic cultures, the brand draws inspiration from this heritage to create clothing that supports its wearer in any environment. Based in London, Yenesai’s designs feature technical fabrics and striking silhouettes, embodying luxury with a sharpened edge.

Yenesai is more than just a fashion brand; it’s a community. By bringing together creatives from various fields through retreats in Ibiza and events in Tokyo, Yenesai fosters collaboration and pushes the boundaries of artistic expression.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.