Rick Owens ‘WHITE SATIN ARMY OF LOVE’ Runway Spring/Summer 2025 Show In Paris

Rick Owens just showed his new Spring/Summer 2025 menswear collection as part of Paris Fashion Week and we need to talk about it. He returned to the grand Palais de Tokyo for a Hollywood saga that reached biblical proportions. After inviting guests to an intimate show in his home last year, Owens says in the show notes for this collection:

I FELT BAD ABOUT MAKING ATTENDANCE SO RESTRICTED SO THIS TIME AROUND I WANTED TO WELCOME EVERYONE. I ASKED ALL THE FASHION SCHOOLS IN PARIS TO SEND US STUDENTS AND FACULTY, MEN OR WOMEN, WHO WOULD LIKE TO WALK IN THIS WHITE SATIN ARMY OF LOVE.

This season the focus is pulled away from the clothes and onto the performance and symbolism. The show was a full blown spectacle accompanied by Beethoven’s 7th symphony, second movement, which the artist composed in response to his frustration at war.

The culmination of Rick Owens’s show was this human tower, with a female model holding a white flag depicting two arms holding hands - one black and one white. What’s interesting about the show is that Rick opened the doors to students and people who would generally not have direct access into the show, and asked them to be a part of this political performance.

The collection itself featured 12 looks in total in huge numbers of repetition, with tons of models emerging in almost like a cult setting. The designer well known for his dark aesthetic switched to white and beige exclusively for this show.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.