Miuccia Prada’s Spring/Summer 2025 collection offers an intriguing exploration of contrast and individuality. Alongside co-creative director Raf Simons, Prada reinterpreted the concept of uniforms, infusing them with bright shades of yellow, orange, apple green, and Pepto pink. Circular cutouts and Space Age metallic rings added dimension, creating a blend of retro and forward-thinking design. Layered sheer dresses, polos, and metallic bralettes played against classic silhouettes, bringing an element of surprise without overtly challenging convention.
The collection balanced striking details with more understated elements. There were bold pieces like argyle sweaters with metal-adorned skirts and sundresses with exaggerated straps, but also simpler, modular items for more conservative tastes. Accessories, a signature of Prada, featured oversized sunglasses, hybrid visor hats, and metallic belts paired with low-rise looks. The reappearance of tights-as-pants suggested a potential shift in silhouettes, hinting at a change from the dominance of wide-leg trousers.
Prada Beauty, under the direction of Lynsey Alexander, took an individualized approach to makeup, creating a variety of looks tailored to each model. Some had their freckles enhanced, others their sun-kissed glow amplified. This attention to individuality mirrored the theme of the collection, with a focus on personal identity in a world often shaped by algorithmic uniformity. A single model with a bold black lip contrasted the otherwise natural tones, providing a subtle but effective contrast.
Prada’s SS25 collection reflects the intersection of structure and creativity in the digital age. The designs seem to challenge the increasingly rigid frameworks of modern life by embracing personal expression and unpredictability. Through vibrant colours, unexpected textures, and a mix of both nostalgic and contemporary references, Prada’s vision acknowledges the complexity of the current cultural moment while emphasizing the importance of staying true to individual identity.
