Yesterday Prada released their ad campaign for Spring/Summer 2024 with a selection of over 40 portraits showcasing individuality and taking inspiration from cinematography. This wouldn't be a fashion campaign without a few familiar names featured across the ad - HARRIS DICKINSON, KELVIN HARRISON JR. , TROYE SIVAN.
The press release stated - In an era dominated by contrived narratives and curated lifestyles, the Prada Spring/Summer 2024 campaign emerges as a reaffirmation of timeless values. It signals a return to the essence of fashion – clothing woven into the fabric of life, encapsulated in the living procession of the fashion show. This campaign extends the narrative of that fleeting runway moment, transforming it into a season-long exploration. Leveraging Miuccia Prada and Raf Simons' September runway presentation as a catalyst, the campaign delves into the ecosystem of the fashion show, a complex tapestry that simultaneously expresses individuality and community, the ephemeral and the everlasting. The medium itself becomes the message, part of an ongoing quest to answer fundamental questions about the role of fashion in our daily lives.
Renowned photographer Willy Vanderperre captures a sequence of honest and pure portraits, delicately poised between spontaneous intimacy and elegant formalism. These portraits, featuring all 40 models from the show – a mix of familiar faces and new talents, focus on each woman individually. Prada emphasizes the significance of each model, highlighting her presence and agency through singular portraits that address ever-evolving notions of femininity. These images amplify a dichotomy between the singular and the collective, portraying both individuality and a connection to a broader narrative. They mirror the procession of the fashion show itself while engaging in a broader conversation about fashion as both a symbol of belonging and a reflection of personality. Prada serves as a reminder that the fashion profession is a collective endeavor.
Likewise, cinema embodies both collective collaboration and individual expression, with actors valued for their unique abilities. Continuing the tradition of Hollywood actors embodying the Prada man, the campaign features three internationally acclaimed actors and creatives: Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan. Celebrating their personal characters, the campaign showcases these individuals as protagonists of their own narratives, framed alongside each other to highlight the intersection of their distinctive personas.
Commencing his career with Eliza Hitman’s acclaimed Sundance film Beach Rats (2017), British actor Harris Dickinson received nominations for the Independent Spirit Award in the categories of ‘Best Male Lead’ and ‘Breakthrough Actor’ at The Gotham Awards. His diverse filmography includes notable works such as County Lines (2021), The King's Man (2021), The Souvenir: Part II (2021), and the Palme D’or winning and Academy Award-nominated film Triangle of Sadness (2022). Presently, he graces the screen in the FX miniseries A Murder at the End of the World (2023) and stars in Sean Dirkin's latest film, The Iron Claw (2023). In 2022, Harris received a BAFTA Rising Star award nomination.
Embarking on his acting journey in 2013, American actor Kelvin Harrison Jr. gained recognition with his role as Travis in A24’s 2017 horror film It Comes at Night. He continued to make waves with lead roles in Luce and Waves (2019), and the 2023 film Chevalier. Upcoming projects include portraying Dr. Martin Luther King Jr. in Genius: MLK/X and taking on the role of Scar in Disney’s live-action Lion King prequel Mufasa, both scheduled for release in 2024. Kelvin has been honored with a Screen Actors Guild Award and received nominations for a British Academy Film Award, Gotham Award, and Independent Spirit Award.
Grammy-nominated Australian singer-songwriter and actor Troye Sivan achieved global acclaim with his third album, Something to Give Each Other, named one of the Best Albums of 2023 by over thirty esteemed media outlets. Sivan's acting career kicked off with the portrayal of the younger Wolverine in X-Men Origins: Wolverine (2009) and the lead role in the Spud film trilogy (2010–2014). His filmography also includes Three Months (2022), the MAX series The Idol (2023), and Boy Erased (2019), where he not only acted but also wrote and performed an original song nominated for a Golden Globe Award.