Mrs. Prada said backstage: “In this moment you can’t avoid talking about subjects that are relevant. For instance, nature.” As she and Raf Simons jointly explained, the thinking behind the collection was intimately entangled with the notion of our natural environment—how we are insulated from it, and how to go back to it. Added Simons: “Most people’s screensavers are nature but then at the end we sit in this very synthetic human made environment.”
There is simple assertion, of a deep and essential human need to connect with the world around us. The seasonal rhythms of nature, the natural order, determine gestures within garments. These clothes in turn reflect and react to their surroundings, to these disparate and distinct environments, interior and exterior.
This collection is about something basic - the emotional instinct to remain attached to something that we know, the cycles of nature. A world with seasons, with weather, not an artificial reality. These clothes reflect the idea of the environment and of the seasons - wherever you may live. There is a sense of the outdoors, of the actuality of nature, and direct expression of the desire to go outside, to experience the world.
For the Fall/Winter Prada 2024 menswear show, AMO creates a set design juxtaposing an office interior with a natural landscape. Demonstrating the paradoxical dichotomy between these two coexisting worlds, this show explores fundamental truths of humanity, our natural instincts, our emotional needs.
