The Moschino Spring/Summer 2025 collection, under the direction of Adrian Appiolaza, marked a pivotal moment in his tenure at the Italian house. Though it’s technically his third runway show, this collection is perhaps his most defined take on Moschino’s women’s wear. Appiolaza stepped into the role last year and has steadily evolved the brand, staying true to its playful DNA while bringing his own perspective to the forefront. For this season, he played with everyday objects, transforming the mundane into imaginative and quirky fashion moments.
Dubbed "Piece of Sheet," the collection leaned into nostalgia, reinterpreting familiar household items as whimsical fashion statements. The show’s setting, a vast room draped in oversized white sheets, immediately evoked memories of childhood laundry days but with a grander, more theatrical twist. This theme of exaggeration continued throughout the collection, from billowing silhouettes to accessories that turned everyday items, like a bleach bottle, into fashion-forward pieces. Model Alex Consani embodied this playful spirit, carrying a bleach bottle handbag while donning a white dress inspired by the same household item.
Appiolaza’s approach has diverged from that of his predecessor, Jeremy Scott, known for his outlandish and bold designs. Instead, Appiolaza is making Moschino more wearable without sacrificing its wit and humour. He revisited the archives of Franco Moschino, drawing from personal childhood sketches to create a nostalgic yet modern collection. This blend of whimsical nostalgia and contemporary tailoring was most evident in pieces like a classic black sheath dress reimagined with printed silk housecoats, and a clever play on words with the slogan "TUBINO OR NOT TUBINO" on a white dress.
The collection wasn’t without its edge. Deconstructed flannel suits added a punk touch, while accessories such as mismatched polka dot gloves and bold prints brought a rebellious flair. Appiolaza’s Moschino continues to balance the fine line between high fashion and everyday wear, proving that even the most ordinary objects can be elevated to extraordinary status with a touch of creativity.
