Louis Vuitton's Spring/Summer '25 Pre-Collection Is For The Dog LVERS

Dog lovers with a keen eye for fashion will be delighted by the latest collection from Louis Vuitton, curated by the ever-innovative Pharrell Williams. Embracing the joy and unconditional love dogs bring into our lives, Pharrell's debut collection, aptly named "Dog LVers," is set to drop at the end of October 2024. Inspired by stylish dog walkers in New York City, this collection seamlessly blends casual and formal elements, infusing each piece with a touch of preppy flair.

The Spring/Summer 2025 men’s pre-collection features an array of trans-seasonal wardrobe staples elevated by Pharrell’s signature style. Standout pieces include jacquard suits, fleece-lined puffer jackets paired with matching skate shorts, and a twill silk bowling suit adorned with a toile de jouy print depicting the city. For those with a penchant for playful patterns, a Dalmatian-pattern shearling jacket promises to turn heads.

Completing this chic prêt-à-porter collection is a lineup of show-stopping accessories that are sure to become covetable items. Highlights include the Dog Collar Loafer, a bone-shaped clutch, Dalmatian-print ponyskin LV Trainer Maxi, and sunglasses adorned with the iconic Damier pattern. Notably, Pharrell extends his design expertise to canine accessories for the first time. The collection features Monogram Canvas leads, collars, harnesses, and even a stylish plastic bag holder and thermos, some adorned with dog-face leather appliqué or a paw-infused LVERS logo. A pair of metal dog bowls set in a wooden holder rounds out this exquisite lineup, showcasing Louis Vuitton’s unparalleled craftsmanship.

This season, the Big Dog at Louis Vuitton menswear has transformed the maison into a niche à chien. Alongside an impressive selection of LVERS-branded dog accessories—ranging from bowls and harnesses to a luxurious Louis Vuitton dog house—Pharrell Williams and his team have unveiled a pedigree collection of menswear and human accessories. The lookbook stars a variety of well-dressed pups, adding a playful touch to the collection. Dog-related details abound, from an intarsia shearling jacket and Dalmatian-dot sneakers to dog crest shirting and loafers with bone-charm collar detailing.

For the sartorially adventurous, the collection also includes a double-dog portrait silk souvenir jacket, dog portrait bandanas, and best-in-show rosettes. A cleverly conceived "meta houndstooth" pattern replaces the traditional chickenfoot design with a dog head motif. Dog-sized berets are paired with man-sized equivalents, while bone-shaped bowl trunks and dog luggage tags in paw print and portrait designs are sprinkled among freshly fabricated Keepalls, Messengers, and a new four-pocket Cargo Hobo design.

Not just about dogs, the collection also features feline pattern jumbo slippers and loafers, offering an inclusive nod to cat lovers. The broader menswear collection expands on Williams’s contemporary dandyism, referencing British menswear traditions with sleeveless cricket jerseys, LV-tweaked argyle pattern tailoring, and Fair Isle knitwear. Williams’s favored boot-cut silhouette is beautifully developed in a house emblem denim bleu de travail full look, maintaining the postmodern Ivy League aesthetic.

Pharrell’s previous canine collaboration, the 2004 hit "Drop It Like It’s Hot," may have hinted at his love for dogs, but this collection takes it to new heights. While the reason behind this canine-centric collection remains a mystery, it’s clear that in times of financial stress, pet owners often prioritize their furry friends above all else. Whatever the reason, the "Dog LVers" collection is sure to set tongues—and tails—wagging.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.