In the heart of Milan Fashion Week's vibrant energy, K-Way captivated audiences with its latest FW24-25 collection. Set against the chic minimalist backdrop of BasicVillage Milan, the headquarters of BasicNet Group, the runway show was elevated by the artistic installations of Anna Franceschini. The collection was a masterclass in innovation, showcasing a spectrum of colors, shapes, and materials that epitomized K-Way’s commitment to high-quality design and functional elegance. Iconic Le Vrai 3.0 jackets, made from waterproof and breathable fabrics, were the stars of the show, appearing in various styles from sleek raincoats to urban-chic windbreakers, and even extending to stylish skirts and bags. The signature three-color zipper added a dynamic flair to each piece, complemented by geometric quilting adorning coats, tops, skirts, and trousers.
Sustainability was at the forefront, with the collection featuring an exquisite blend of sustainable furs, scuba, sumptuous velvet, and luxurious wool. These carefully selected, ethically sourced materials underscored K-Way’s dedication to environmental and social responsibility. The collection embraced fearless experimentation, encouraging the art of layering and the playful mixing and matching of elements to create distinctive yet practical ensembles. Lorenzo Boglione, Executive Vice-President of BasicNet SpA and CEO of K-Way SpA and Sebago Srl, highlighted the focus on color, a core pillar of K-Way, which was celebrated against a pristine white box setting, accentuating the vibrant hues and tonalities of the technical garments.
Marc Goehring's styling brought the fashion-forward approach to life, with jackets worn as skirts, monochrome looks in red, white, military green, navy blue, and light grey, and strong accessories like ski goggles, gaiters, and small handbags. The collection also ventured into office wear with buttoned-up shirts, ties, elegant quilted jackets, and formal trousers, blending day-to-day wardrobe staples with a pop of colour and technical touch. The collaboration with artist Anna Franceschini added a cultural dimension, merging art and fashion seamlessly. Franceschini’s innovative use of movement and form highlighted the brand’s ethos of protection and innovation, creating a dynamic synergy that resonated throughout the show. K-Way’s FW24-25 collection stood as a testament to the brand's journey between heritage and modernity, pushing the boundaries of design with bold, versatile materials and timeless style.
