GenZ

JordanLuca AW24 at Milan Fashion Week

Deyvid Dimitrov
Deyvid Dimitrov
January 15th, 2024 1 mins to read

The Jordan Luca AW 24 is ”about hope and the joy of coming together,” Bowen said backstage about the show. With a balloon tied to each chair and balloons placed around the entrance, one would assume the duo are in a mood for a celebration. But as they share, the balloons were intended as a bittersweet metaphor as well, reminding us that hope is fragile.

The spiky details scattered through the collection and on accessories playfully reminded us of this duality throughout the show. It gave a more grown-up attitude to the punk aesthetic the label went for, with heavy tailored coats and blazers. A tone of power dressing and sleek sartorial options dominated the show, and elevated the collection.