Jordan Luca SS25

JordanLuca’s Spring/Summer 2025 collection is an audacious ballet of contrasts, a stunning yet provocative departure from the conventional. This season, the brand boldly embraces duality, weaving a narrative that oscillates between ethereal grace and synthetic modernity. The collection, a dance of contradictions, captivates with its unabashed exploration of lust, longing, and the very essence of reality itself.

The genius of JordanLuca lies in its ability to create pieces that are both visually arresting and intellectually stimulating. The frequent use of synthetic appliqués blurs the lines between what is real and what is not, encapsulating the raw beauty of ballet within a forever plastic embrace. This thematic exploration reaches its zenith in the 3D-printed resin roses, a powerful metaphor for eternal love that feels both timeless and avant-garde.

However, it’s the brand’s fearless approach to design that truly sets this collection apart. The ballerina’s tutu, ravaged in black, speaks volumes about the brand's willingness to deconstruct and redefine traditional symbols of beauty. The pairing of opulent duchess silk with thigh-hugging lycra disrupts our expectations of luxury, creating a fragmented yet harmonious aesthetic. The silk blends, glazed in plastic, offer a tactile interplay that feels both luxurious and industrial.

JordanLuca’s signature denim, tailoring, and outerwear pieces are transformed through this lens of duality. The paradox of Japanese tweed, seen in cropped, boxy jackets with shoulder pads and antique-effect metal buttons, adds a touch of vintage elegance to the collection. The shimmering slithers and pragmatic zippered functionality further underscore the brand’s commitment to innovation and practicality.

In essence, JordanLuca SS25 is a masterclass in contemporary fashion. It challenges our perceptions, invites us to question the nature of reality, and ultimately, celebrates the beauty of contradictions. This collection is not just about clothes; it's about creating a narrative that resonates on multiple levels, making it a standout in the ever-evolving world of fashion.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.