John Varvatos presented their Resort 2024 collection, and let me tell you, it’s a gothic love letter to menswear luxury, an ode to modern luxury and timeless sophistication. The label is well-known for effortlessly blending rock-and-roll edge with tailoring, creating a brand that feels like the wardrobe equivalent of a backstage pass. Known for his sharp silhouettes, distressed leather jackets, and penchant for details like skull motifs and metallic finishes that appeal to the guy who wants to look cool without looking like he’s trying too hard. Varvatos has also mastered the art of building a lifestyle brand, from collaborating with iconic musicians to opening his own music venue, ensuring his name is synonymous not just with fashion but with an entire mood of rebellious luxury.
This new collection takes everything we know and love about John Varvatos—its rugged sophistication and artisanal detailing, amplified with a dose of opulence. It’s an intricate balance: bold yet understated, grounded in tradition yet unafraid to experiment. Think moody palettes of chocolate browns, oxidized teals, and ripened wines, all punctuated with metallic accents that catch the light.
At its core, this collection leans into what Varvatos calls “forged formality,” an idea that marries hand-crafted artistry with seasonal glamour. Signature silhouettes in brushed cashmeres and silken leathers get reimagined with expressive jacquards and weathered wools, turning wardrobe staples into statements. The collection is also delightfully self-aware, channelling a "hallowed haven" where bold expression meets the kind of effortless confidence Varvatos men seem to exude on instinct.
It’s not just about the clothes—it’s about the mood. The collection feels cinematic, Patterns nod to heritage menswear while textures and techniques push the narrative into modernity. It’s a celebration of craftsmanship, but more importantly, it’s an invitation to embrace the season with a little more edge, a lot more glamour, and the undeniable cool that only John Varvatos can deliver.
