In what can only be described as a meeting of British craftsmanship and motorsport heritage, Brixton-based footwear brand Duke + Dexter is joining forces with the BWT Alpine Formula One Team for a limited-edition capsule collection, timed to the 2025 Miami Grand Prix.
Best known for reimagining classic styles — including their cult penny loafers — for a modern audience, Duke + Dexter has steadily expanded into apparel with a distinctly vintage touch. Now, they’re stepping fully into the fast lane. The collaboration builds on the success of Duke Racing, the brand’s first foray into motorsport-inspired fashion, and marks a natural progression: a collection that fuses the technical precision of Formula One with the relaxed confidence of British streetwear.
Launching on 30 April to coincide with the opening of the Miami Grand Prix, the drop features four hero pieces. Expect graphic tees and racing jackets stamped with Duke Racing iconography in Alpine’s unmistakable pink; vintage-style jerseys emblazoned with driver Pierre Gasly’s number 10; and, perhaps most notably, the first co-branded edition of the recently released "Plus Duke" sneakers. Designed with a nod to Duke + Dexter’s signature loafers, the sneakers include a removable lace guard and a screen-printed Alpine “A” logo — a detail clearly designed to resonate with motorsport obsessives and sneaker collectors alike.
Speaking about the collaboration, Archie Hewlett, Founder of Duke + Dexter, said: “We’ve had ties to F1 and racing since the very early stages of the brand — an iconic world and lifestyle I've always loved. It was the theme of our first apparel collection: D+D Racing. So when BWT Alpine Formula One Team reached out about designing a capsule together, it felt like a no-brainer — especially with our connection to Michael B. Jordan, who's now an investor in the team.”
It’s a smart play for both parties. While Alpine may have French roots, its operations in Enstone, Oxfordshire, point to a shared British sensibility — and a mutual appreciation for sharp engineering, whether in the form of race cars or hand-finished footwear.
An Alpine team spokesperson called the project a "perfect synergy," pointing to the collection’s blend of “classic heritage through a modern lens.” It’s a phrase that neatly captures both brands’ ambitions: to honour legacy without getting stuck in the past.
While Formula One’s Miami Grand Prix may be relatively new, it has quickly become one of the sport’s most high-profile events, with a celebrity-studded paddock and a distinctly fashion-forward crowd. For Duke + Dexter, it’s the perfect place to show off a collection that feels as at home at a race track as it does at a rooftop party later that night.
The collaboration also nods to a broader shift in Formula One’s cultural cachet. Thanks to the rise of driver profiles and an increasingly global fanbase, F1 is no longer just a petrolhead’s pursuit — it's now firmly part of the fashion conversation.
