Hold onto your sun hats, fashionistas! Paul & Shark has unveiled their SS25 Riviera Capri collection, and it's as effortlessly chic as the island itself. For Spring/Summer 2025 Milan Fashion Week, Paul & Shark transported us straight to the heart of Capri, the most beloved gem of the Gulf of Naples, capturing its vibrant colours, lush prints, and unmistakable vibes.
Picture this: in bustling Milan, the Terrazza Duomo was magically transformed into a slice of Capri. Think fragrant lemon trees, white and azure majolica tiles, blue-striped furnishings, and prints that perfectly blend the island's essence with Paul & Shark’s signature style. Guests were treated to an elegant corner of paradise, complete with an artist painting watercolours of Capri's iconic landscapes to the tune of Neapolitan folk music. Talk about setting the scene!
The SS25 collection, showcased at Milan Fashion Week, is minimal chic perfection. Paul & Shark focused on materials, details, and colours that scream luxury and laid-back elegance. Imagine ultra-light swim shorts paired with silk polo shirts and soft, colourful linen shirts. The standout piece? A stunning print made with Liberty of London, capturing Capri's winding streets, blooming bougainvillea, historic buildings, and charming fishing boats.
Paul & Shark’s summer journey along the Mediterranean continues, each year bringing a fresh take on the iconic Riviera style. This season, they’ve nailed the sun, sea, and sand trifecta, inspired by the rugged landscapes and relaxed vibes of Capri. And even if you can't be there in person, the new collection brings a taste of that idyllic lifestyle straight to you.
During Milan Fashion Week, Paul & Shark took over a rooftop terrace with views of the Duomo, creating a serene oasis of wicker sofas, blue-striped furnishings, and fresh citrus sorbets. The soundtrack? Neapolitan folk music, naturally. This dreamy setup perfectly complemented the capsule collection, making it one of the week’s most talked-about events.
From ultra-light swim shirts to silk polos and colourful linen shirts, each piece is designed to capture the essence of Capri. "Every single detail has inspired us," says Paul & Shark CEO Andrea Dini. "Capri is an iconic island, known worldwide for its unique colours and scents." This spirit of Capri aligns seamlessly with Paul & Shark's philosophy, rooted in a passion for the sea since its inception in northern Italy in 1976.
Sustainability is also at the heart of Paul & Shark's mission. "For us, sustainability is a continuous path," explains Dini. "Our love for the oceans drives our commitment to sustainable materials, processes, and projects, without compromising on performance and style." This dedication is evident in their collaboration with Juvia, a chic eatery in Formentera, and their work with Vellmarì, an organization dedicated to protecting marine ecosystems.
With the SS25 collection, Paul & Shark invites you to bask in la dolce vita, blending impeccable style with a heartfelt commitment to the planet. So sit back, soak up the sun, and let Paul & Shark whisk you away to the enchanting island of Capri, one chic piece at a time.
