Fear of God has just unveiled their Autumn Winter 2024 collection, drawing heavy inspiration from classic American cinema. Titled Collection 8 "American Symphony," this new line nods to various eras and styles depicted in films such as the 1930s Native American formal attire seen in Killers of the Flower Moon, the early '70s Harlem style in American Gangster, and the quintessential '70s Western looks from Tombstone and Westworld.
The "American Symphony" campaign was shot in California, capturing the essence of these cinematic inspirations with long winter coats, oversized suits paired with hoodies, turtlenecks, and mid-western inspired fringes and buttons. Since its inception in 2013, Jerry Lorenzo’s Los Angeles-based label has been a beacon of American luxury, a vision that was further solidified with their debut runway show at the Hollywood Bowl in April. This comprehensive showcase not only revealed their most extensive collection but also cemented their stance in contemporary American fashion.
Building upon the initial reveal, the Fall/Winter 2024 collection continues to showcase Fear of God’s refined palette with new, intricate details. Signature elements like oversized tailoring, clean coats, and sculpturally refined tops are paired with distressed denim and precisely cut pants. The magic of this collection lies in its multidimensional textured fabrics, featuring fuzzy wools, faux fur, sherpa, cracked leather, and suede fringe, all contributing to the brand’s architectural yet relaxed silhouettes. The muted, natural colour palette—chocolate, deep charcoal, stone grey, camel, and taupe—stays true to the brand's aesthetic.
This collection is a masterclass in textures and fabrications, harmonizing materials such as Japanese denim, wool silk suiting, stone-washed leather, polar fleece, shearling, pique bonded knits, and cotton boucle. Each piece reflects Lorenzo’s unique design language, encapsulating the seamless fusion of historical references with contemporary style.
“American Symphony” epitomizes Fear of God’s dedication to American luxury, presenting a cohesive and bold expression of style. Available starting July 31st at fearofgod.com, this collection promises to resonate with those who appreciate the marriage of historical influence and modern design. Following their celebrated 10th anniversary Collection 8 runway show in 2023, Fear of God continues to redefine American luxury, with the latest instalment drawing deep inspiration from American cinema and heritage.
