When Taylor Swift’s Eras Tour finally returns to Wembley Stadium this weekend, it’s not just the music we’re buzzing about—it’s the outfits. If you’re a Swiftie, you know attending a Taylor concert is basically a rite of passage, and let’s be honest, half the fun is planning what to wear. Each of Taylor’s albums isn’t just a collection of songs; it’s a fully realized aesthetic, with its own signature style. From the sparkly, retro vibe of 1989 to the dark, moody allure of Reputation, Taylor has always been a fashion chameleon, and her fans are more than happy to play along.
The Eras Tour is an event like no other—a chance to dive into every phase of Taylor’s career, and what better way to do that than by dressing in a look inspired by your favourite era? Whether you’re feeling the country-pop nostalgia of Fearless or the wistful, woodsy vibe of Folklore, there’s a perfect outfit just waiting for you to wear to Wembley. And let’s be real, with all the hype around this tour, your look is going to need to be on point.
In this guide, we’ll break down the essential pieces for each Taylor Swift era—because, yes, the clothes you wear to this concert matter that much. Think fringe and rhinestones for Fearless, pastel and sparkles for Lover, and plenty of black for Reputation (duh). Whether you’re going full glam or keeping it low-key, these Taylor-inspired looks will have you ready to strut into Wembley like you’re on Taylor’s stage. So, grab your favourite lipstick, lace up those boots, and get ready to channel your inner Taylor—because at the Eras Tour, your outfit is practically part of the show.
Fearless Era
Let's talk Fearless. This was the era where Taylor cemented herself as the queen of country-pop crossover, and her style was all about those golden, all-American vibes. To nail this look, go for gold—literally. A gold dress with fringe details will make you feel like you’re stepping right out of the "Love Story" music video. Pair it with some rhinestone-studded cowgirl boots (because Fearless without boots? We think not), and top it off with Taylor’s signature curls. Don’t forget to draw a ‘13’ on your hand—it’s practically a requirement.
Speak Now Era
Even if Speak Now only has one song on the setlist, that doesn’t mean we’re not giving it the love it deserves. For this era, purple is your power colour. Think voluminous, fairytale dresses that scream “enchanted evening,” or if you’re not into dresses, a blouse with ruffles or puff sleeves will give you that princessy vibe. Finish with a bold red lip, a high ponytail, and maybe even write a lyric down your arm—just like Taylor did during her original Speak Now Tour.
Red Era
Red is all about making a statement—and that statement is, well, red. This is the era of high-waisted shorts, striped tops, and Taylor’s iconic heart-shaped sunglasses. The look is effortlessly cool, with a touch of that 2012 hipster vibe. If you really want to go all out, throw in a red scarf (yes, that one) and top it off with a bold red lip and winged eyeliner. You’ll be the most fashionable Swiftie in the crowd, guaranteed.
Get the look
Levi's Tulip mock turtleneck slim fit knit stripe tank top in beige - £34.00, link here
Mango linen mix tie waist shorts in red - £32.40, link here
or
ASOS DESIGN denim shorts with bows in red - £9.80, link here
Adidas Originals Handball Spezial trainers in cream and black with gum sole - £90.00, link here
