First impressions from the Louis Vuitton Mens Spring 2024 show

Pharrell Williams' inaugural show at Louis Vuitton left us mesmerized by the presence of renowned celebrities such as Kim Kardashian, Beyoncé, and Rihanna. It was a testament to the continued legacy established by Virgil Abloh, evident in the film-style show openings that he introduced over two years ago. The inclusion of live music performances further enhanced the immersive experience.

However, it must be acknowledged that the collection falls short of perfection. Numerous looks prominently showcase camouflage foliage, a pattern more commonly associated with hunting and fishing shops rather than the refined aesthetic of a high fashion brand. Additionally, a significant portion of the collection appears monotonous and repetitive, with the checker pattern covering the models from head to toe. This pattern, which has been considered out of fashion for quite some time, dominated the collection in a way that may have missed the mark in terms of trends, and falls quite tacky.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.