At Fendi's Spring/Summer 2025 show, Kim Jones honoured the house’s rich legacy while pushing the boundaries of modern fashion. Opening Milan Fashion Week, the collection was a tribute to Fendi’s century-long journey, with Jones and Silvia Venturini Fendi celebrating the four generations of women who have shaped the brand. A heartfelt conversation between Silvia and her mother, Anna, played over the sound system, setting the tone for a show rooted in tradition but reimagined for the present — a perfect reflection of the balance between family and fashion.
The collection captured the spirit of the 1920s, the decade in which Adele Fendi founded the house, with nods to Jazz Age silhouettes and Art Deco motifs. Yet, Jones took these historical references and modernized them for today’s woman. Gauzy, drop-waist dresses with pearl-edged botanical reliefs blended seamlessly with sleek sportswear-inspired details, creating a thoughtful juxtaposition between vintage elegance and contemporary cool.
The accessories and footwear, led by Silvia Venturini Fendi, echoed this duality. The collection’s collaboration with heritage bootmaker Red Wing was an unexpected but brilliant contrast to the otherwise delicate looks. The rugged moccasin boots, paired with ruffled socks and feminine floral tea dresses, encapsulated the idea of the practical yet liberated woman — a nod to the essence of Fendi’s female-driven history. This was a collection that celebrated not only Fendi’s past but also its future, always with women at its heart.
