As we slowly transition from the breezy linens and silks of summer and head into the crisp embrace of autumn, it’s time to reintroduce denim into our daily wardrobes. Denim, a fabric with a history as rich as its texture, remains an irreplaceable staple—whether we’re rocking the iconic double denim look or diving into the carpenter jeans trend that’s dominated streetwear since 2018. Denim has evolved from its rugged workwear origins into a versatile fashion must-have. As we dive into 2024, denim brands are innovating like never before, pushing the boundaries of design, sustainability, and comfort. Let's explore the hottest denim brands of the year, focusing on innovation, quality, and the sheer joy of a perfect fit.
Weekday
Weekday is the go-to brand for the fashion-conscious and budget-savvy. This Scandinavian label offers a range of denim that’s both affordable and on-trend. Their 2024 collection features a mix of classic and contemporary styles, from wide-legged jeans to fitted denim jackets. Weekday’s commitment to sustainability is also evident, with a focus on using organic materials and ethical production practices. It’s proof that you don’t have to sacrifice style for sustainability—or break the bank to look good.
Nudie Jeans
Hailing from Sweden, Nudie Jeans has been championing sustainability since its inception in 2001. This brand isn’t just about fashion; it’s about a commitment to the planet. Nudie’s philosophy is simple: jeans should be for life. They encourage customers to wear their jeans until they’re threadbare and then repair them, offering free repair services at many of their stores. The result? Denim that tells a story, aging beautifully over time. Their 2024 collection continues this tradition, with a mix of classic and modern silhouettes that cater to those who value both style and sustainability.
Icon Denim LA
Icon Denim LA is the epitome of modern cool. This contemporary denim label, known for its sleek, fashion-forward silhouettes, has quickly become a celebrity favourite. With fans like Justin Bieber, Gigi Hadid, Lily Collins, Charli D’Amelio, and Jennifer Lopez, it’s clear that Icon Denim LA knows how to capture the zeitgeist. Their Spring/Summer 2025 collection is a masterclass in blending traditional craftsmanship with contemporary design. Expect to see classic denim reimagined with cutting-edge techniques, resulting in pieces that are both timeless and utterly of the moment. Icon Denim LA is all about making a statement without saying a word.
Huntilanak
Huntilanak is not your average denim brand. This small, one-man operation is creating sculptural denim jackets that are as much art as they are clothing. Each piece is a one-of-a-kind creation, born from the designer’s imaginative process of turning upcycled garments into wearable art. The concept? We all have monsters inside, and Huntilanak’s jackets give them a form to inhabit. By ordering a piece from their website, you’re guaranteed a custom jacket that’s as unique as you are. It’s an exciting, intimate approach to fashion that turns the act of getting dressed into a creative expression.
