As we slowly transition from the breezy linens and silks of summer and head into the crisp embrace of autumn, it’s time to reintroduce denim into our daily wardrobes. Denim, a fabric with a history as rich as its texture, remains an irreplaceable staple—whether we’re rocking the iconic double denim look or diving into the carpenter jeans trend that’s dominated streetwear since 2018. Denim has evolved from its rugged workwear origins into a versatile fashion must-have. As we dive into 2024, denim brands are innovating like never before, pushing the boundaries of design, sustainability, and comfort. Let's explore the hottest denim brands of the year, focusing on innovation, quality, and the sheer joy of a perfect fit.
Weekday
Weekday is the go-to brand for the fashion-conscious and budget-savvy. This Scandinavian label offers a range of denim that’s both affordable and on-trend. Their 2024 collection features a mix of classic and contemporary styles, from wide-legged jeans to fitted denim jackets. Weekday’s commitment to sustainability is also evident, with a focus on using organic materials and ethical production practices. It’s proof that you don’t have to sacrifice style for sustainability—or break the bank to look good.
Nudie Jeans
Hailing from Sweden, Nudie Jeans has been championing sustainability since its inception in 2001. This brand isn’t just about fashion; it’s about a commitment to the planet. Nudie’s philosophy is simple: jeans should be for life. They encourage customers to wear their jeans until they’re threadbare and then repair them, offering free repair services at many of their stores. The result? Denim that tells a story, aging beautifully over time. Their 2024 collection continues this tradition, with a mix of classic and modern silhouettes that cater to those who value both style and sustainability.
Icon Denim LA
Icon Denim LA is the epitome of modern cool. This contemporary denim label, known for its sleek, fashion-forward silhouettes, has quickly become a celebrity favourite. With fans like Justin Bieber, Gigi Hadid, Lily Collins, Charli D’Amelio, and Jennifer Lopez, it’s clear that Icon Denim LA knows how to capture the zeitgeist. Their Spring/Summer 2025 collection is a masterclass in blending traditional craftsmanship with contemporary design. Expect to see classic denim reimagined with cutting-edge techniques, resulting in pieces that are both timeless and utterly of the moment. Icon Denim LA is all about making a statement without saying a word.
Huntilanak
Huntilanak is not your average denim brand. This small, one-man operation is creating sculptural denim jackets that are as much art as they are clothing. Each piece is a one-of-a-kind creation, born from the designer’s imaginative process of turning upcycled garments into wearable art. The concept? We all have monsters inside, and Huntilanak’s jackets give them a form to inhabit. By ordering a piece from their website, you’re guaranteed a custom jacket that’s as unique as you are. It’s an exciting, intimate approach to fashion that turns the act of getting dressed into a creative expression.
Calvin Klein
A brand synonymous with effortless cool, Calvin Klein made its mark in the 1970s, quickly becoming the go-to for sportswear, relaxed attire, and the ultimate underwear. But denim? Calvin Klein has mastered that too. The brand’s denim line continues to set trends with its minimalist designs and sleek silhouettes. Whether it’s a pair of perfectly tailored jeans or a classic denim jacket, Calvin Klein continues to be a staple in wardrobes around the world. Their Fall/Winter 2024 collection sees a return to understated elegance, with a focus on high-quality fabrics and timeless cuts that remind us why this brand remains an icon.
DL1961
DL1961 is a powerhouse in the world of sustainable denim. This brand is all about innovation, from developing their own eco-friendly fabrics to recycling and upcycling old materials. DL1961’s commitment to sustainability doesn’t mean they skimp on style. Their 2024 collection features a mix of classic and contemporary pieces, all designed to last. Whether you’re looking for a pair of jeans that fits like a glove or a denim jacket that adds a touch of edge to your outfit, DL1961 has you covered.
Holland Cooper
Holland Cooper brings a touch of British sophistication to the denim world. Known for their luxurious fabrics and impeccable tailoring, this brand infuses every piece with a sense of timeless elegance. Their denim collection is no exception, offering a range of styles that are both chic and versatile. From high-waisted jeans that elongate the legs to fitted denim jackets that add structure to any outfit, Holland Cooper’s 2024 collection is a must for anyone looking to elevate their wardrobe with a bit of British flair.
AMIRI
AMIRI is all about rock-and-roll luxury. This Los Angeles-based brand has made a name for itself with its edgy designs and high-quality craftsmanship. AMIRI’s denim is no different, offering a mix of distressed finishes, intricate detailing, and bold silhouettes that are perfect for those who want to stand out. Their 2024 collection continues to push the envelope, blending the rebellious spirit of rock with the sophistication of high fashion. It’s denim with an attitude, designed for those who aren’t afraid to take risks.
Green Acre Exchange
Green Acre Exchange is redefining what it means to wear denim. This brand is rooted in sustainability, using organic cotton and eco-friendly dyes to create their collections. But it’s not just about being green; Green Acre Exchange also delivers on style. Their 2024 collection is all about comfort and ease, with relaxed silhouettes and soft fabrics that make you feel as good as you look. Whether you’re lounging at home or out on the town, Green Acre Exchange has the perfect pair of jeans for you.
les deux
Les Deux, a brand that began its journey in Copenhagen, is all about merging preppy aesthetics with streetwear sensibilities. Their denim collection for 2024 is a perfect example of this blend, offering pieces that are both polished and laid-back. From slim-fit jeans that pair perfectly with a blazer to more relaxed cuts that are ideal for a casual weekend, Les Deux has something for every occasion. Their use of high-quality materials ensures that each piece is not only stylish but also durable, making it a worthy investment for any wardrobe.
Dershutze
Derschutze, meaning “the silence,” is a brand that’s all about making a statement—quietly. This new concept label bridges style and culture, offering pieces that are both innovative and accessible. Their iconic jorts, featuring densely stitched embroideries, have already become a cult favourite. But Derschutze is more than just a trend; it’s a lifestyle. Their relaxed silhouettes and high-quality garments are designed for those who appreciate subtlety and craftsmanship. If you’re in London, their Soho store is a must-visit, offering a chance to experience their unique take on denim firsthand.
Lerevan Azam
Lerevan Azam is a brand that’s rewriting the rules of luxury denim. With a focus on artisanal craftsmanship and attention to detail, each piece in their collection is a work of art. Their 2024 collection features a range of styles, from classic jeans to statement pieces that push the boundaries of what denim can be. Lerevan Azam’s commitment to quality is evident in every stitch, making their denim not just a purchase, but an investment.
Haikure
Haikure is at the forefront of sustainable fashion, offering denim that’s as kind to the planet as it is stylish. This Italian brand is committed to transparency, providing detailed information about their production processes and materials. Their 2024 collection is a mix of modern and classic styles, all designed with the environment in mind. Haikure’s jeans are not only beautifully made but also crafted to last, offering a perfect blend of ethics and aesthetics.
