Scottish designer Charles Jeffrey marks a major milestone, celebrating ten years of LOVERBOY with an unforgettable show at Central London’s Somerset House. The event dazzled London’s creative youth with a debut of his 10th-anniversary collection.
Somerset House buzzed with the city’s fashion elite, including British avant-pop artist FKA Twigs and Doctor Strange star Tilda Swinton seated in the front row. As the guests settled in, face-painted soldiers appeared on the outdoor balconies, introducing a DIY choir in true Charles Jeffrey LOVERBOY style.
LOVERBOY’s Spring/Summer 2025 collection delved into the concept of “queer time,” featuring quirky characters from the LOVERBOY universe. Models walked the runway in striped pajamas, transitioning into whimsical outfits like tousled beanies and banana-shaped boots. Deconstructed uniforms transformed in motion, with button-downs turning into skirts and pinned blazers with flowing sleeves.
The show embodied LOVERBOY’s signature queer-meets-punk aesthetic with unapologetic flair. Cupid-themed models tumbled down the runway, while army and sailor uniforms were reimagined on unconventional knitwear, paired with animalistic headgear. The collection featured theatrical tailoring, medieval elephant heads, knitted fruit bags, and a disheveled Converse collaboration.
As the music dimmed and models exited the runway, American icon Beth Ditto performed an uplifting rendition of Patti Smith’s “Gloria.” The 41 looks danced up and down the runway, celebrating Charles Jeffrey LOVERBOY’s decade of innovation. The collection was a tribute to bright, queer identities, embracing authenticity and life’s fleeting moments. Guests left with beaming smiles, epitomizing the joy and creativity of the show.
