Ukrainian based brand, BEVZA, returns to New York Fashion Week this September to present their SS24 collection. Founded by Svitlana Beza, their SS’24 collection will bring back the brand’s ethos to New York.
BEVZA's Spring/Summer 2024 collection is a tribute to the enthusiastic and socially aware young generation, who are committed to building a more peaceful future.
The collection continues to draw its primary visual inspiration from BEVZA's signature color: white. However, a noteworthy addition to this collection is the prominent use of blooming marigolds as a central design element. Marigolds hold deep cultural significance in Ukraine, having been celebrated in song, literature, and poetry for generations. In Ukrainian, they are referred to as "Chornobryvets" and symbolize optimism and renewal. The idea behind this collection, as explored by Svitlana Bevza, is rooted in the resilience and growth that marigolds represent. Just as where you plant a marigold, it will inevitably flourish, this collection embodies the spirit of hope and regeneration.
"Marigolds are my grandfather’s favorite flowers. In honor of his memory, for 20 years on my balcony in Kyiv I used to replant the seeds he gave me. I was forced to leave my home in Kyiv, but I kept his memory with me. I want these flowers to sprout everywhere."
In addition to marigolds, the collection also features tulip petals and spikelets. Delicate and tender tulip petals are thoughtfully incorporated into the SS'24 collection, adorning the skirts and hemlines of the dresses. Meanwhile, spikelets are prominently featured on the hardware of the bags and in the jewelry pieces. The inclusion of spikelets serves to symbolize fertility and rebirth, adding further layers of meaning and depth to the collection's thematic exploration of growth, renewal, and the enduring spirit of life.
The SS24 collection by BEVZA embodies three central characteristics: youthfulness, sustainability, and dedication to craftsmanship. In a commitment to preserving and revitalizing artisanal techniques, the collection seamlessly weaves traditional Ukrainian jewelry, crafted from beads, into modern handmade dress details. This fusion of old and new pays homage to heritage while celebrating the vitality of youth.
Furthermore, BEVZA maintains its commitment to sustainability in the SS'24 collection by employing zero waste fabric technology in the creation of many pieces. This sustainable approach underscores the brand's dedication to environmentally responsible fashion practices, aligning with the contemporary demand for fashion that not only looks good but also contributes positively to our planet.
BEVZA continues their efforts to keep and create jobs in Ukraine while representing the nation on an international scale. Their mission continues to focus on the betterment of Ukraine.