APUJAN is a London-based womenswear label founded by the designer Apu Jan, which officially debuted in AW13 during London Fashion Week. The designs are renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. This season, the designer is returning to LFW with a physical runway show after a three-year hiatus, presenting their latest SS24 collection titled ‘The Casebook of Kaiju’ APUJAN successively released six fashion show videos and collaborated with numerous Asian actors and celebrities for special performances. This year, APUJAN returns to London, partnering with an international fashion team to present the collection in a physical catwalk once again.
The show is titled “The Casebook of Kaiju”, and set for the show was the historical Somerset House. A variety of fine-knit garments, evening gowns, sports and leisurewear, printed dresses, shirts and even menswear looks were presented. Some of the more prominent pieces were:
The opening look which featured a relaxed pink long coat, with hot pink pockets, worn with white trainers, with the face of the model hidden under a mask of flowers.
Look 5 which consisted of a two-piece light blue outfit with skeleton arm prints all over. The vest is cut into multiple panels which are then connected together with thick fabric almost like a shoelace to create this body complimenting cinched silhouette.
“The Casebook of Kaiju” is a collection inspired by the evening of a monster’s arrival, the anticipation of the people who are about to witness it, and is a reference to a new modern and different era. Those references can be seen throughout the show, with symbolic elements such as barriers, ships and the ocean, forests, tanks, news reports and many others.
