Ahluwalia’s Spring/Summer 2025 collection at London Fashion Week was a powerful meditation on migration and heritage, titled Home Sweet Home. Drawing inspiration from the designer label’s Indian-Nigerian roots and a recent trip to Jamaica, the collection explored the emotional ties to home—both physical and metaphorical. Ahluwalia used deadstock fabrics to create tailored suits, while vintage doilies were upcycled into tops, giving each piece a rich history. With references to Peruvian artist Jorge Eielson’s knotted fabric techniques, garments were pleated and pulled across the body, symbolizing the emotional tug of home.
The 31-look collection blended traditional craftsmanship with contemporary design. Soft tones of ecru, browns, and reds were balanced by vibrant blues and greens, while intricate patterns paid homage to the designer’s grandparents’ first home in England. Textures played a central role, with raffia knitwear and beaded co-ords adding depth to the collection. The runway itself was a sensory experience, with Indian and Persian rugs lining the stage and a live soundtrack mixing Afrobeats, Bollywood influences, and the sounds of everyday life.
Ahluwalia’s ability to weave cultural storytelling with sustainable design shone through in Home Sweet Home. The collection not only showcased the brand’s expertise in merging global influences but also celebrated the universal theme of belonging, creating a moving and memorable moment at London Fashion Week.
