London in Bloom: The Ultimate Spring Fragrance Guide

There are doughnuts, and then there’s Bread Ahead’s Crème Brûlée doughnut—the sugar-dusted, custard-filled legend that sells over 4,000 a day and still manages to trend harder than your oat latte. Now, in a move that’s both generous and highly Instagrammable, the cult Borough Market bakery is launching a new one-hour Crème Brûlée Doughnut Making Experience in honour of National Doughnut Week (10–18 May). You get to make them. You get to eat them. You get to say you brûléed something other than your weekend plans. But here’s the part that really matters: 10% of all bookings made during National Doughnut Week will go directly to The Children’s Trust , the UK’s leading charity for children with brain injuries and neurodisabilities. It’s an experience that tastes good—and does good. The workshop, held at Bread Ahead’s shiny new Doughnut Studio in Borough Market, runs five days a week and lasts just an hour—ideal if your calendar is already packed with gallery openings, launch parties, or just a very committed skincare routine. For £50, you’ll roll dough, fill it with the good stuff, take home four freshly made Crème Brûlée doughnuts, and sip coffee while trying not to eat them all before you leave. And for the truly sweet-toothed (and deal-hungry), Bread Ahead is offering a 2-for-1 special during the launch weekend, from 2nd to 4th May. Bring a friend or a date—this is the kind of baking that doesn’t require matching aprons, just a mutual appreciation for torched sugar. The Children’s Trust, which supports thousands of children each year through specialist rehabilitation and education services, is one of the most vital charities of its kind in the UK. Bread Ahead’s contribution during National Doughnut Week adds a powerful purpose to the pleasure of a perfectly brûléed bite. “There’s something magical about the Crème Brûlée doughnut—our customers can’t get enough of it,” said Bread Ahead founder Matthew Jones. “Launching this experience during National Doughnut Week and being able to give back while we do it makes it even more meaningful.” So yes, you can now tick “brûlée a doughnut” off your bucket list. But more importantly, you can do it while supporting children and families across the UK. Honestly, what better excuse to cancel your Saturday plans and head to Borough Market? Bookings open Monday 28th April at breadahead.com . Spots are limited, and sugar waits for no one.

Royal Ascot has always been a little bit fashion, a little bit monarchy, and a lot of pageantry. It’s where people dress like they’re going to a Met Gala held at a garden centre curated by the Queen’s hat stylist. And in case your spring calendar didn’t already include five outfit changes and a last-minute hat rental, the 2025 Lookbook is here to gently remind you it’s time to get serious about occasion dressing. Yes, Daniel Fletcher—the Central Saint Martins graduate who’s dressed everyone from Robert Pattinson to Dua Lipa—is back for his second year as Royal Ascot’s Creative Director. And no, he’s not here to tell you to wear beige. This year’s Lookbook is bolder, cheekier, and more inclusive, with edits that span from vintage romance to high-street polish (plus a heavy dose of high-gloss international flair). Ascot’s Fashion Rebrand (Because Style Guides Are So 2022) Once upon a time, Royal Ascot had something called a Style Guide—essentially a polite memo telling you how not to embarrass yourself in the Royal Enclosure. But then came the Lookbook: an aspirational, editorial-style spread that’s more Net-a-Porter than Notting Hill charity shop. The dress code still exists (no midriffs, no spaghetti straps, God forbid a wedge), but the Lookbook is where the fun lives. And if you were wondering what fashion mood you should be channeling this summer, Fletcher’s four edits for 2025 have a few ideas. The Archive Edit: Vintage, but Make It Royal The Archive Edit leans into secondhand, borrowed, and (finally) sustainable dressing—but without sacrificing drama. It’s giving Great Gatsby in a recession. Think rental Chanel, inherited fascinators, and Oxfam finds styled like they came off a Paris runway. “This felt like a natural evolution of last year’s sustainability focus,” Fletcher said, which is British fashion-speak for “let’s not all panic-buy new outfits again.” Best of British: Strawberries, Tailoring, and a Touch of Chaos Fletcher first debuted this edit last year, and now it’s back with even more strawberries, daisies, and politely eccentric tailoring. Imagine an English picnic but the sandwiches are Gucci and your aunt’s handbag is from Self Portrait. British brands—both heritage and high-street—get a glow-up, proving that “Made in the UK” still slaps. The International Edit: Where Ascot Goes Global This one’s for the guest who flies in on a Thursday from Tokyo and attends Ascot on Friday. The International Edit celebrates designers from around the world and even makes room for traditional dress—like kilts, which apparently pair well with Moët. It’s cosmopolitan, elegant, and more than a little aspirational (read: budget for DHL shipping and last-minute tailoring). Prints & Patterns: Because Plain Is Not in This Season Florals? Yes. Polka dots? Obviously. Appliqué fruit motifs? Surprisingly, also yes. Fletcher taps into Spring/Summer 2025’s wildest print trends and spins them into high-octane race-day looks. If you’re not clashing three patterns and a hat shaped like a chrysanthemum, are you even trying? So, Who Is Daniel Fletcher? If you don’t know the name Daniel Fletcher, you probably haven’t been paying attention—or you’ve been too distracted by the outrageous hats at Royal Ascot to notice who’s quietly redefining occasionwear behind the scenes. Fletcher is a Central Saint Martins graduate (naturally—because where else do all the great British fashion disruptors come from?) who launched his namesake menswear label in 2015. He cut his teeth at Louis Vuitton and JW Anderson before landing at Fiorucci as Artistic Director, where he helped revive the brand’s playful, disco-era DNA with a new-gen energy. His work is known for being quietly political, often gender-fluid, and always cut with the kind of precision tailoring that makes you wish you hadn’t given up on ironed trousers. Today, Fletcher splits his creative energy between his own label and a role as Creative Director at MITHRIDATE , a London Fashion Week regular known for marrying British design codes with Chinese craftsmanship. In both roles, Fletcher has become a master of modern tailoring and expressive silhouettes—designing pieces that look just as good on Ncuti Gatwa or Dua Lipa as they do on your most stylish cousin at a country wedding. At Ascot, Fletcher’s magic lies in balancing tradition with risk. His vision of occasion dressing doesn’t beg for approval—it makes a statement. Whether he's collaborating with Oxfam or styling a £3,000 Gucci coat next to a vintage find, he’s proving that race-day fashion can be both elevated and democratic. And this, really, is his whole thing: reinventing British style by taking it apart and stitching it back together—with a little more relevance and a lot more fun.

Editor’s Picks: Denim That Moves with the Season The days between spring and summer often call for denim that feels as fresh as it does functional—lightweight enough to breathe in the sun, yet structured enough to withstand the unpredictable chill. In 2025, denim for women is more versatile than ever. Think: relaxed cuts, faded washes, and subtle details that add just the right amount of edge without sacrificing comfort. Whether you’re running to a gallery opening or pairing them with a breezy blouse for weekend brunch, these are the jeans that will carry you effortlessly through the season, one perfectly faded pair at a time. AGOLDE For cool, laid-back denim with a modern twist AGOLDE has mastered the art of effortless, high-fashion denim. Their 90s Pinch Waist jeans feature a flattering high-rise, vintage-inspired fit, and a light wash perfect for the spring/summer transition. Expect a slightly cropped hem that looks great with sandals or sneakers, making them ideal for those warmer days when you still need a bit of structure. Agolde’s Balloon Barrel-Cut Jeans reimagine volume with a sculptural silhouette—high-waisted, cinched at the ankle, and perfectly oversized for that effortless, off-duty energy. Buy here - £320 Khaite Khaite has become fashion’s quiet powerhouse, and its denim is no exception. The brand’s jeans—like the cult-favourite Bonnie or Danielle styles—strike that elusive balance between structure and fluidity, offering sharp silhouettes with just enough ease. Crafted in rigid denim that sculpts without restricting, they nod to classic Americana while feeling unmistakably modern. Think of them as the kind of jeans you wear when you want to look like you’re not trying, but still turn heads at the gallery opening. Khaite’s Danielle Stretch High-Rise Slim-Leg Jeans elevate everyday denim with a refined, sculpted fit—hugging the waist and hips before tapering into a sleek, elongated silhouette that feels both classic and quietly commanding. Buy here - £460 Re/Done For elevated, reworked vintage denim Re/Done’s Original Straight Jeans are an impeccable blend of old-school charm and contemporary tailoring. Crafted from premium denim, these jeans feature a relaxed straight leg and a mid-rise cut, offering a comfortable yet chic look. The soft fade and minimalistic detailing make them an easy choice for both sunny days and those unpredictable spring breezes. Re/Done’s The Standard Mid-Rise Straight Jeans channel vintage denim with a lived-in ease—cut from rigid cotton in a no-fuss straight leg that sits just right on the hips, they’re the kind of jeans that feel like you’ve had them forever (in the best way). Buy here - £305 FRAME For classic denim with a sophisticated edge Frame’s Le High Flare jeans give a nod to the 70s with their sleek silhouette and cropped flare, making them perfect for the warmer months. Their crisp blue wash and well-tailored fit offer a flattering shape that pairs beautifully with both high heels and casual flats, effortlessly transitioning from day to night. FRAME’s The Vertical Straight-Leg Denim Jeans are all about clean lines and lengthening proportions—cut from premium stretch denim, they sit high on the waist and fall in a crisp, straight silhouette that flatters with minimal effort. Buy here - £290 Levi’s For timeless, versatile denim Levi’s 501 Original Cropped Jeans are the epitome of classic American denim. With a relaxed, slightly tapered leg and a cropped ankle, they’re versatile enough to wear with everything from a tucked-in tee to a floaty blouse. The slightly distressed, faded finish adds a lived-in vibe perfect for spring and summer days spent outdoors. Levi’s Ribcage Wide-Leg Denim Jeans take high-rise to new heights—literally—cinching the waist and flowing into a dramatic wide-leg cut that nods to vintage '70s silhouettes while feeling entirely of the moment. Buy here - £110 Madewell For practical yet fashionable everyday denim Madewell’s Perfect Vintage Jeans are a wardrobe essential that strikes the perfect balance between comfort and style. Featuring a high-rise waist and a relaxed straight leg, they come in a range of washes that transition easily from spring’s lighter temperatures to the full heat of summer. Pair with a simple tank top or button-down for an effortless, laid-back look. Madewell’s The Perfect Vintage Wide-Leg Crop Jean combines a high-waisted fit with a relaxed wide-leg silhouette, offering a flattering yet laid-back look that’s perfect for casual spring and summer days. Buy here - £137 Nudie Nudie Jeans may be known for their rigid selvedge and raw denim purism, but their women’s line proves just as thoughtful—designed with fit, sustainability, and wearability in mind. From high-rise straight legs to relaxed tapered cuts, each pair is crafted from organic cotton and made to age beautifully with wear. The brand’s commitment to repair, reuse, and recycle means your jeans come with a future-proof guarantee—perfect for those who want timeless style with a conscience. Nudie’s Lofty Lo Wide Leg Jeans offer a relaxed, high-waisted fit with a wide-leg silhouette, crafted from organic cotton for a sustainable yet effortlessly cool look. Buy here - from £165 to £50 Mother Denim For relaxed, on-trend denim with a cool, Californian edge Mother’s The Hustler Ankle Fray Jeans combine vintage-inspired charm with contemporary flair. Featuring a high-rise waist, slim leg, and cropped, frayed hem, these jeans are ideal for those days when you want something comfortable yet fashionable. The light, faded wash adds a laid-back vibe perfect for outdoor gatherings or evening cocktails. MOTHER's The Rambler Zip Ankle Straight-Leg Jeans combine a high-rise fit with a straight-leg silhouette, finished with a zipper at the ankle for a modern, edgy touch. 4o mini Buy here - £290 Stella McCartney For luxury denim with a sustainable edge Stella McCartney’s Sustainable Wide-Leg Jeans are not just fashion-forward, but also eco-conscious. Crafted from organic cotton, these jeans boast a flattering high waist and relaxed wide-leg silhouette, offering a laid-back yet polished look. The light wash and roomy fit make them perfect for breezy spring days and effortless summer styling. Buy here - £506 J Brand For sleek, refined denim with a modern sensibility J Brand’s Maria High-Rise Skinny Jeans are a go-to for those who prefer a more sleek and tailored look. With a flattering high-rise fit and a comfortable stretch, they hug the body in all the right places. The medium wash is perfect for transitioning between seasons, making these jeans a versatile option for everything from casual outings to chic dinners. Buy here - £181 Citizens of Humanity For effortlessly chic denim with an emphasis on fit Citizens of Humanity’s Dylan Slouchy Fit Jeans feature a relaxed, loose fit and a soft, worn-in finish that feels as good as it looks. With a mid-rise and slightly tapered leg, these jeans are perfect for achieving a nonchalant yet stylish look. The slightly faded wash gives them that lived-in appeal, making them perfect for warmer days ahead. Citizens of Humanity's Baretta Relaxed Straight-Leg Jeans offer a vintage-inspired, high-rise fit with a relaxed straight leg, crafted from rigid 100% regenerative cotton for a timeless feel and structure. ​ Buy here - £340

Let’s be honest: there are few places on Earth that have managed to stay as universally romanticised—and widely photographed—as the Amalfi Coast. It’s the kind of destination people claim they’re going to for the culture and the fresh seafood , but really they’re going because they want to wear linen pants and pretend they’ve gone off-grid when in fact they’re checking WhatsApp every six minutes from a sunbed in Positano. Which, to be fair, is still more romantic than most dating app experiences. In 2025, the Amalfi Coast hasn’t reinvented itself—and why would it? It’s still unapologetically glamorous, staggeringly expensive in places, and genuinely breathtaking. The kind of place where your espresso costs more than a sandwich back home, but the view makes you forget you ever cared. It’s a little bit old money, a little bit chaotic, and every bit the fantasy people sell you in travel reels. But what makes the Amalfi Coast really worth visiting now is the fact that it doesn’t care if you visit. It’s not desperate to win you over like newer “it” destinations. It’s been fabulous for centuries. This guide is for those who don’t need convincing—but do need to know exactly where to book the most beautiful room, eat the best lemon pasta, and wear the white dress they’ve been saving since February. ✈️ Getting There (Because No, There Is No Amalfi Airport) You’ll likely fly into Naples , which sounds romantic until you realise the airport Starbucks line is longer than the flight from London. From there, it’s a 90-minute drive or a slightly nausea-inducing boat ride, depending on how committed you are to “the experience.” The best option? Pre-book a car service that doesn’t reek of lemon-scented air freshener. Or if you're really leaning into it, do the train-to-Salerno and private boat combo. Bonus: arriving by sea looks excellent on Instagram Stories (not that you care, of course). 🛏️ Where to Stay (Because You're Not 22 Anymore) The Amalfi Coast isn’t cheap. But that’s part of the allure—nothing says “I’m doing well” like a €19 limoncello at a hotel with monogrammed towels. Our article about the best hotels on the Amalfi coast here. For the Main Character Energy : Le Sirenuse, Positano If the walls could talk, they’d name-drop harder than you do. For Minimalism With a View : Casa Angelina, Praiano White-on-white interiors and the quietest pool you'll ever Instagram. For Old Money Glamour : Il San Pietro di Positano The lift to the private beach alone is worth the price tag. Editor’s Pick : Borgo Santandrea, Amalfi One of those places that’s so chic it barely has to try (but it does, quietly). Our article about the best hotels on the Amalfi coast here. 🍝 Where to Eat (And Be Seen Eating, Obviously) Yes, the pasta is good. But it’s also about who you might run into while ordering it. The Romantic One La Sponda Lit by 400 candles, none of which are scented. The One Locals Actually Go To Trattoria da Gemma You may cry over the lemon pasta, and it’s not just the carbs. The Fancy One in Ravello Rossellinis Perfect for those evenings when you dress for dinner. Like, really dress. 🛥️ What to Do (Other Than “Just Chill”) You will inevitably end up lounging on a sunbed wondering what it would cost to live here forever. But in between those moments of existential bliss, do this: Charter a Boat to Capri You’ll stop at caves, swim off the boat, and realise your phone has no signal. Bliss. Walk Through Ravello’s Gardens They were made for writers and poets. Or, in your case, the Notes app. Beach Clubs : Arienzo is where the cool people go. La Scogliera is where the really cool people go. If You Must Hike : The Path of the Gods The views are incredible. Your thighs will never forgive you. 🧳 What to Pack (Hint: Nothing Practical) The fashion vibe here is “I live in Milan and forgot to book return flights.” Think linen that whispers, “this costs more than your rent,” sunglasses that hide jet lag, and at least one white dress you’ll panic about spilling wine on. Don’t forget: SPF (obviously) Swimsuits that double as tops Something floaty and ridiculous for dinner And sandals that don’t scream tourist See: What to Pack for the Amalfi Coast If You’re Not a Backpacker [link] 🛍️ Where to Shop (You’ll Regret Not Buying the Ceramics) There’s not a Zara in sight, thank god. Instead, you’ll find: Ceramics in Ravello : Hand-painted, heavy, and hard to fit in a carry-on Linen in Positano : If it looks like something an Italian grandmother might wear, buy it Custom Sandals in Capri : You choose the leather, they fit them to your feet, you feel like Jackie O 💬 Final Thoughts The Amalfi Coast hasn’t changed all that much. And that’s the point. It still smells like lemons and sunscreen. You’ll still spend €12 on espresso and not blink. And you’ll leave already planning your return, because in a world of newness, the Amalfi Coast knows the power of staying the same.

In 2025, denim remains a quintessential staple in every discerning gentleman's wardrobe, transcending fleeting trends with timeless elegance. This year sees denim elevated, refined by craftsmanship, innovation, and sustainability, capturing the essence of luxury that speaks softly yet profoundly. It's no longer merely about wearing jeans—it's about experiencing denim that feels bespoke, blending modern innovation with heritage artisanal techniques.. Editor’s Picks: What We’re Wearing Now There are jeans—and then there are jeans . The kind that say you know what “selvedge” means, or that you once queued outside Dover Street Market just to “have a look.” In 2025, men’s denim is less about trends and more about identity: how you wear it, what label’s on the inside, and who notices when you turn up in a perfectly worn-in pair. NUDIE JEANS Sustainable, Scandinavian, and surprisingly punk Still a go-to for guys who care where their clothes come from. Nudie’s organic cotton, free repairs-for-life policy, and consistent fits make them the quiet choice for creatives, musicians, and Soho baristas alike. Their “Gritty Jackson” straight leg is the current cult favourite. Nudie’s Tuff Tony jeans offer a relaxed, straight-leg silhouette that feels effortlessly lived-in from day one. Cut from organic cotton with a soft drape, they’re the ideal pair for men who want comfort, character, and conscious design in one. Buy here - £165.00 Icon Denim LA The Kanye pair of denim from Icon Denim LA offers a modern and relaxed city style, with distressing and a patch on the back. This pair is perfect for those looking for a nostalgic 90s look mixed with a futuristic nod to a modern mid 2020’s aesthetic. Buy here - £189.00 WEEKDAY Weekday’s Space jeans nail that off-duty, oversized look with a relaxed straight-leg fit that feels current without trying too hard. Made from sturdy cotton denim, they’re a wallet-friendly staple for men who favour clean lines and Scandi minimalism. Buy now - £50.00 ACNE STUDIOS Acne Studios’ 1999M loose fit jeans channel a ‘90s-inspired silhouette with a distinctly modern edge. With their mid-rise, wide leg, and perfectly washed finish, they’re a go-to for men who want their denim roomy, refined, and just the right amount of rebellious. Buy here - £330.00 Kapital Denim for people who collect Japanese incense and obscure band tees Kapital jeans are loud, unpredictable, and highly addictive. Expect sashiko embroidery, asymmetric seams, and cuts that could double as sculpture. Definitely not for minimalists—but perfect for men who treat dressing like curation. KAPITAL’s Slim-Fit Patchwork Embroidered Tie-Dyed Jeans blend vibrant tie-dye with intricate patchwork and embroidered eye details, creating a bold, artful statement piece. Cut for a relaxed, baggy fit with flared hems, these jeans are a fusion of craftsmanship and avant-garde design. Buy here - £920 Studio Nicholson Tailored denim for the wine-bar intellectual Think: denim trousers with proper pleats, stormy hues, and architectural fits. These jeans aren’t rugged—they’re refined. For men who wear loafers and have thoughts about Brutalism. Studio Nicholson’s Pyad Jeans offer a refined take on classic denim, with a straight-leg fit and tailored cut that exudes understated elegance. Crafted from premium cotton, they’re the perfect balance of contemporary style and timeless sophistication. Buy here - £225 A.P.C. Still the best gateway drug to raw denim Somehow both timeless and still relevant. A.P.C. hasn’t changed much (thank god), but they have tightened up their edits and re-issued cult classics. The “Petit New Standard” is still a modern-day classic. A.P.C.’s Slim-Fit Jeans are crafted from indigo denim with a rigid feel that softens beautifully with wear. Featuring contrast topstitching, a classic five-pocket design, and relaxed slim legs, their deep blue wash offers a timeless, versatile look. Buy here - £215 Represent UK streetwear that grew up and got expensive Their jeans are sculpted, moody, and unapologetically hyped. Every drop feels calculated. Especially popular among sneakerheads who want their denim to hit just right with a fresh pair of Jordans. Represent’s R3 Workshop Jeans fuse utilitarian detailing with a relaxed, streetwear-inspired fit, featuring cargo-style pockets, heavy distressing, and a washed finish that gives them a lived-in, industrial edge. Buy here - £120 KUON For patchwork perfectionists KUON’s denim is a masterclass in texture and technique, blending traditional Japanese mending methods like sashiko and boro with contemporary silhouettes. Each pair feels one-of-a-kind—more like wearable art than off-the-rack jeans. KUON’s Denim Cargo Trousers blend traditional Japanese craftsmanship with a utilitarian silhouette, featuring sashiko stitching, raw-edge detailing, and oversized pockets for a look that’s equal parts artisanal and functional. Buy here - £518 BODE For collector-grade denim storytelling BODE reimagines denim through a nostalgic, handcrafted lens—think repurposed textiles, appliqué, and embroidery that tell a story. These aren’t just jeans; they’re heirlooms in the making, designed for men who value craftsmanship over convention. Bode’s Knolly Brook Embroidered Wide-Leg Jeans turn classic denim into a poetic canvas, with delicate floral embroidery and a soft, wide-leg silhouette that nods to vintage Americana through a romantic, handcrafted lens. Buy here - 510 Levi’s A timeless staple in men’s wardrobes, Levi’s delivers iconic denim with a focus on fit, quality, and versatility. Known for its classic 501s and 511s, the brand offers everything from relaxed to slim fits in durable, easy-to-care-for denim that ages beautifully. Levi’s 501 Original Fit Jeans are the blueprint for classic denim—straight-leg, button-fly, and cut from sturdy cotton with just the right amount of structure. Timeless and endlessly versatile, they’re a no-fuss essential that only get better with age. Buy here - £63

Spring in London is an irresistible sensory treat—the delicate flutter of cherry blossoms in Primrose Hill, the heady fragrance of fresh blooms at Columbia Road Flower Market, and the energising greenery bursting forth in Hyde Park. This season, we've bottled the distinctive essence of the capital’s most iconic neighbourhoods with perfumes that capture their unique charm. Think of this as your essential olfactory tour through London's springtime splendour. Hyde Park in Bloom Maison Francis Kurkdjian's Kurky Eau de Parfum As Hyde Park shakes off winter with vibrant daffodils and magnolias, Maison Francis Kurkdjian's Kurky Eau de Parfum evokes this awakening perfectly. With its refreshing fruity notes softened by creamy musks, this fragrance encapsulates a leisurely morning stroll in London's most iconic park. Buy here - £185.00 Buy here ( US ) - $245.00 Columbia Road Flower Market D.S. & Durga's Brown Flowers A Sunday morning at Columbia Road Flower Market is a joyous riot of colour and scent. D.S. & Durga’s Brown Flowers, with earthy undertones and floral hints reminiscent of vintage blooms, wonderfully mirrors the nostalgic yet ever-lively atmosphere of this beloved East London institution. Buy here - £155.00 Buy here ( US ) - $210.00 The V&A Gift Shop Guerlain's Pêche Mirage Eau de Parfum The sophisticated creativity of the Victoria & Albert Museum gift shop finds a fragrant companion in Guerlain's Pêche Mirage Eau de Parfum. This delicately peach-infused scent echoes the elegance and innovative spirit that visitors treasure from this cultural gem. Buy here - £295.00 Buy here ( US ) - $425.00 Notting Hill Jo Malone's Beach Blossom Cologne With its picturesque pastel houses and boutique charm, Notting Hill demands an equally charming fragrance. Jo Malone’s Beach Blossom Cologne, bursting with fresh floral notes, captures the neighbourhood’s whimsical, carefree elegance perfectly. Buy here - £124.00 Buy here ( US ) - $168.00 Shoreditch Maison Margiela Replica Jazz Club Eau de Toilette Shoreditch's edgy, creative vibe is perfectly captured by Maison Margiela's Replica Jazz Club. With notes of rum, tobacco leaf, and vanilla, this fragrance evokes the atmosphere of a lively, intimate jazz club, mirroring the neighborhood's dynamic spirit. Buy here - £100.00 Buy here ( US ) - $165.00 Camden Viktor & Rolf Flowerbomb Eau de Parfum Camden's eclectic and vibrant character aligns well with Viktor & Rolf's Flowerbomb. This explosive floral bouquet combines notes of jasmine, orange blossom, and patchouli, reflecting the area's bold and diverse culture. Buy here - £97.00 Buy here ( US ) - $180.00 Mayfair Diptyque's Orphéon Eau de Parfum Elegant Mayfair, renowned for luxury and timeless sophistication, finds its aromatic match in Diptyque's Orphéon. Blending juniper berries and warm tonka bean, this fragrance epitomises refinement and enduring style. Buy here - £160.00 Buy here ( US ) - Not available Soho Phlur's Golden Rule Eau de Parfum Soho, with its electric nightlife, trendy cafés, and bustling theatres, perfectly aligns with Phlur’s Golden Rule. An enticing blend of fruity and floral accords, this fragrance matches the area's playful and stylish verve. Buy here - £99.00 Buy here ( US ) - $99.00 Chelsea Kayali Fleur Majesty Rose Royale Chic Chelsea, famed for its stylish residents and artistic heritage, meets its fragrance twin in Kayali’s Fleur Majesty Rose Royale. Highlighting luxurious roses alongside juicy peach and pear, this perfume evokes Chelsea’s refined and sophisticated appeal. Buy here - £107.00 Buy here ( US ) - $138.00 Hampstead Heath Le Labo Eucalyptus 20 Eau de Parfum The lush, tranquil expanses of Hampstead Heath deserve an equally soothing fragrance. Le Labo’s Eucalyptus 20 Eau de Parfum, with notes of eucalyptus, cedarwood, and frankincense, mirrors the Heath’s refreshing serenity, offering clarity and calm in every spritz. Buy here - £234.00 Buy here ( US ) - $107.00 Covent Garden Marc Jacobs Daisy Wild Eau de Parfum Covent Garden, bustling with life and floral beauty, perfectly pairs with Marc Jacobs' Daisy Wild Eau So Intense. Blending banana blossom, jasmine, amber, and sandalwood, it effortlessly embodies the vibrant energy and charm of this beloved locale. Buy here - £63.75 Buy here ( US ) - $160.00 Brixton Jil Sander Coffea Eau de Parfum Brixton, rich in culture and buzzing with energy, aligns seamlessly with Jil Sander’s Coffea. Infused with fresh roasted coffee notes set against warm floral undertones, this fragrance celebrates the vibrant, multicultural heartbeat of this South London favourite. Buy here - £190.00 Buy here ( US ) - $290.00 With these thoughtfully paired fragrances, London's diverse and delightful neighbourhoods are yours to experience long after spring has faded into memory. Wherever you venture, you'll carry a little bit of the capital's captivating seasonal magic with you.