Back in 1930 Salvatore Ferragamo purchased the Palazzo Spini Feroni which was quickly claimed as the home of the fashion label. Almost 100 years later Maximilian Davis returns, staging a Fall 2024 campaign showcasing the merge of the past and present, inviting the viewer to sit down and observe the growth of the brand.
Aside from the history lesson of the campaign, we are presented with a small selection of modern tailoring and eveningwear, which was shown earlier this year during the brand’s FW 2024 runway show. It explores the spirit of the 1920s with utilitarian looks, such as striking long coats in black or green contrasting an evening dress or a skirt revealing as the model walked, portraying the liberation after the First World War.
One of the looks shown was a red maroon organza dress paired with a signature high heels covered in ruffled feathers in purple, an odd pairing, but an interesting one nonetheless, especially from a more traditional tailoring-focused brand.
