Beauty editors know the drill: the frantic Sunday night texts, the desperate inquiries about the latest "miracle" skincare products. "Does that new serum actually erase wrinkles?" (Maybe.) "Is it too late to start using retinol?" (Never.) "What’s the best anti-aging cream out there?" (You’re about to find out.) These questions don’t just come from skincare newbies—they come from everyone, from your best friend to your boss to that girl you once sat next to in biology. The truth is, aging is inevitable—an honour, really—and we all approach it differently. Some of us start the anti-aging journey early, armed with SPF and serums in our twenties. Others, not so much. But here’s the thing: whenever you start, you're right on time, especially with the next-gen products on the market in 2024.
Navigating the world of anti-aging products, though, can be overwhelming. If the aisles of Sephora feel like a labyrinth, then scrolling through Instagram for recommendations is like trying to find a needle in a haystack. That’s where we come in. We've done the legwork, reaching out to top dermatologists, skincare experts, and yes, testing a few luxe creams ourselves, to bring you the ultimate guide to the best anti-aging products of 2024.
What makes a product worth your investment? It comes down to a handful of superstar ingredients—think hyaluronic acid, antioxidants, retinol, and peptides—that have proven their worth time and time again. But before you drop your pay check on something that promises to erase a decade in a week, take a deep breath. We’re here to guide you through the hype. Below, the products that we—and the experts—are confident enough to recommend to everyone in our contacts list.
Our Favourite Budget Options
L'Oréal Hyaluronic Acid Serum for Hydrated Skin
L’Oreal’s Hyaluronic Acid Serum delivers intense hydration at a price point that’s hard to beat, making it a must-have for anyone looking to plump up their skin and smooth out fine lines without breaking the bank. Available here for £21.32
The Ordinary “Buffet” Multi-Peptides + HA
This cult favourite from The Ordinary combines peptides and hyaluronic acid to tackle multiple signs of aging in one go. It’s a powerful, budget-friendly option that punches well above its weight. Available here for £15.90
RoC Deep Wrinkle Night Cream
RoC’s Deep Wrinkle Night Cream is a tried-and-true retinol treatment that works overnight to reduce the appearance of deep wrinkles, leaving skin smoother and more youthful by morning. Available here for £21.99
CeraVe Eye Repair Cream
Targeting dark circles and puffiness, CeraVe’s Eye Repair Cream is a simple yet effective solution for those looking to refresh tired eyes with a dermatologist-approved formula. Available here for £14.50
The Inkey List Bio-Active Ceramide
Known for their straightforward formulations, The Inkey List’s Bio-Active Ceramide serum strengthens the skin’s barrier and retains moisture, keeping skin looking supple and firm. Available here for £17.09
For Those Willing to Spend a Bit More
This beloved serum from No7 is packed with peptides and antioxidants, offering visible results for smoother, firmer skin, making it a worthy investment for those serious about anti-aging.
No7 Protect & Perfect Intense Advanced Serum
This beloved serum from No7 is packed with peptides and antioxidants, offering visible results for smoother, firmer skin, making it a worthy investment for those serious about anti-aging. Available here for £31.45
RoC’s Derm Correxion Serum is a powerhouse retinol treatment designed to fill in deep wrinkles and restore a youthful appearance with regular use.
RoC Derm Correxion Fill + Treat Advanced Retinol Serum
RoC’s Derm Correxion Serum is a powerhouse retinol treatment designed to fill in deep wrinkles and restore a youthful appearance with regular use. Available here for £39.99
Murad Resurgence Retinol Youth Renewal Serum
Murad’s Resurgence Serum is a potent blend of retinol and hyaluronic acid, designed to accelerate cell turnover and reduce signs of aging without the irritation often associated with retinol. Available here for £72.60
Elemis Pro-Collagen Elixir
Elemis’ Pro-Collagen Elixir combines cutting-edge marine and plant actives to firm and smooth the skin, making it a top choice for those looking to maintain a youthful glow. Available here for £51.20
Kiehl’s Powerful-Strength Line-Reducing Concentrate
With 12.5% vitamin C, Kiehl’s concentrate brightens and reduces fine lines, providing a noticeable improvement in skin texture and radiance with consistent use. Available here for £48.75
Estée Lauder Advanced Night Repair
A legendary product in the beauty world, Estée Lauder’s Advanced Night Repair serum works overnight to hydrate, firm, and repair the skin, leaving it refreshed and revitalized by morning. Available here for £52.00
Tatcha Indigo Overnight Repair Serum in Cream Treatment
This luxurious treatment from Tatcha soothes and repairs the skin barrier while you sleep, making it perfect for those with sensitive skin looking for a little extra indulgence. Available here for £86.00
For Those Looking to Indulge in Luxury
SkinCeuticals Metacell Renewal B3
SkinCeuticals’ Metacell Renewal B3 is a high-performance serum that visibly improves the appearance of fine lines, elasticity, and discoloration, making it a top pick for those seeking a clinical-grade anti-aging solution. Available here for £122.00
Shiseido Bio-Performance Skin Filler Serums
Shiseido’s Bio-Performance Skin Filler duo works in harmony to plump and firm the skin, offering a luxurious anti-aging experience with cutting-edge technology. Available here for £197.60
Lancôme Absolue Revitalizing Eye Cream
This lavish eye cream from Lancôme targets fine lines, puffiness, and dark circles, delivering a luxurious, rejuvenating experience with every application. Available here for £134.00
Augustinus Bader The Rich Cream
Augustinus Bader’s The Rich Cream has become an icon in luxury skincare, using advanced stem cell technology to hydrate, repair, and renew the skin, making it a splurge-worthy addition to any anti-aging routine. Available here for £230.00
Conclusion
When it comes to aging gracefully, investing in quality skincare can make all the difference. Whether you're just starting your anti-aging journey or looking to elevate your routine, these products represent the best of what 2024 has to offer. From budget-friendly heroes to indulgent splurges, there's something here for everyone, proving that with the right products, glowing, youthful skin is within reach at any age.
