The Ultimate 2024 Men's Underwear Guide

When it comes to men’s fashion, underwear often gets forgotten about. While we all contemplate what outfit to wear to that dinner date, we forget that the right pair of underwear is the foundation to the outfit, it brings comfort and confidence that can make all the difference in our day. The problem is that in 2024, the market for men’s underwear is so diverse with a vast selection of brands, materials and styles, it can feel rather overwhelming picking the right pair, and many resort to the good old brands and styles they’ve grown accustomed to, even if there is something out there that could fit them and make them feel better.

So, what makes a good pair of underwear? First and foremost, quality is paramount. High-quality underwear is made from durable materials that withstand frequent washing and wear while maintaining their shape and comfort. Support is another critical factor—whether you're looking for briefs, boxers, or boxer briefs, the right fit can provide the necessary support without being too restrictive. Materials play a crucial role in comfort and functionality. From breathable cotton and moisture-wicking fabrics to luxurious micro-modal and sustainable bamboo, the choice of material can significantly impact your comfort throughout the day.

Functionality is also key. Whether you need underwear for everyday wear, athletic activities, or special occasions, finding pairs that meet your specific needs is essential. Consider aspects like waistband elasticity, seam placement, and pouch design to ensure you get the best performance out of your underwear.

In this guide, we'll explore the best men's underwear brands of 2024, highlighting what sets them apart and why they deserve a place in your wardrobe. From classic staples to innovative newcomers, we've got you covered for every preference and occasion. Get ready to upgrade your underwear drawer with the ultimate combination of comfort, support, and style.


Best running underwear

Reebok's Low Rise Running Briefs offer superior support and moisture-wicking properties, ensuring a comfortable and chafe-free run.

Reebok

Reebok's Low Rise Running Briefs offer superior support and moisture-wicking properties, ensuring a comfortable and chafe-free run.

The Path Projects Lynx PD Running underwear combines lightweight materials with an innovative design, providing maximum breathability and support for long-distance runners.

Path Projects

The Path Projects Lynx PD Running underwear combines lightweight materials with an innovative design, providing maximum breathability and support for long-distance runners.

Patagonia's Men’s Sender Boxer Briefs are made from recycled materials and feature a seamless construction, perfect for reducing friction and enhancing comfort during runs.

Patagonia

Patagonia's Men’s Sender Boxer Briefs are made from recycled materials and feature a seamless construction, perfect for reducing friction and enhancing comfort during runs.


Best comfort underwear

Hector and Ajax underwear is crafted from ultra-soft fabrics, offering unparalleled comfort and a luxurious feel for all-day wear.

Hector and Ajax

Hector and Ajax underwear is crafted from ultra-soft fabrics, offering unparalleled comfort and a luxurious feel for all-day wear.

Ron Dorff's minimalist designs and premium materials make their underwear a top choice for those seeking a blend of comfort and style.

Ron Dorff

Ron Dorff's minimalist designs and premium materials make their underwear a top choice for those seeking a blend of comfort and style.

Step One underwear features an innovative design with bamboo fabric, ensuring breathability, softness, and a perfect fit for everyday comfort.

Step One

Step One underwear features an innovative design with bamboo fabric, ensuring breathability, softness, and a perfect fit for everyday comfort.

Arket Men Boxers, made from high-quality organic cotton, offer minimalist design and superior comfort, making them a stylish and durable choice for everyday wear.

Arket

Arket Men Boxers, made from high-quality organic cotton, offer minimalist design and superior comfort, making them a stylish and durable choice for everyday wear.


Best everyday underwear

Nike's everyday underwear provides the perfect balance of comfort and performance, with moisture-wicking technology and a snug fit for all-day wear.

Nike

Nike's everyday underwear provides the perfect balance of comfort and performance, with moisture-wicking technology and a snug fit for all-day wear.

Skims offers a range of everyday underwear that combines sleek design with soft, stretchy fabrics, ensuring a comfortable fit and seamless look under any outfit.

Skims

Skims offers a range of everyday underwear that combines sleek design with soft, stretchy fabrics, ensuring a comfortable fit and seamless look under any outfit.

Savage Fenty's everyday underwear collection features bold designs and comfortable materials, making them a stylish and practical choice for daily wear.

Savage Fenty

Savage Fenty's everyday underwear collection features bold designs and comfortable materials, making them a stylish and practical choice for daily wear.


Best gym underwear

Rhone Essentials Active Boxer Briefs are engineered for peak performance with moisture-wicking fabric and a supportive fit, ideal for intense workouts.

Randies

Rhone Essentials Active Boxer Briefs are engineered for peak performance with moisture-wicking fabric and a supportive fit, ideal for intense workouts.

Under Armour's gym underwear is designed with athletes in mind, featuring quick-drying fabric and strategic ventilation to keep you cool and comfortable during your toughest workouts.

Under Armour

Under Armour's gym underwear is designed with athletes in mind, featuring quick-drying fabric and strategic ventilation to keep you cool and comfortable during your toughest workouts.

Vuori V1 underwear combines lightweight, breathable materials with a flexible design, providing the perfect support and comfort for any gym session.

Vuori V1

Vuori V1 underwear combines lightweight, breathable materials with a flexible design, providing the perfect support and comfort for any gym session.


Best underwear for hot weather

Fair Harbor's eco-friendly underwear is made from recycled plastic bottles and offers excellent breathability and moisture-wicking properties, perfect for staying cool in hot weather.

Fair Harbour

Fair Harbor's eco-friendly underwear is made from recycled plastic bottles and offers excellent breathability and moisture-wicking properties, perfect for staying cool in hot weather.

Saxx DropTemp Cooling Mesh Boxer Briefs feature a cooling mesh fabric and ergonomic design, ensuring optimal airflow and comfort in high temperatures.

Saxx

Saxx DropTemp Cooling Mesh Boxer Briefs feature a cooling mesh fabric and ergonomic design, ensuring optimal airflow and comfort in high temperatures.


Best luxury underwear

Tom Ford's Velvet-Trimmed Stretch-Silk Satin Boxer Shorts exude luxury with their exquisite materials and sophisticated design, offering a premium feel.

Tom Ford

Tom Ford's Velvet-Trimmed Stretch-Silk Satin Boxer Shorts exude luxury with their exquisite materials and sophisticated design, offering a premium feel.

best men's boxer underwear

Derek Rose

Derek Rose Classic Fit Boxers are crafted from the finest fabrics and feature a timeless design, providing unmatched comfort and elegance.

Sunspel's luxury underwear combines heritage craftsmanship with modern materials, resulting in exceptionally comfortable and stylish pieces.

Sunspel

Sunspel's luxury underwear combines heritage craftsmanship with modern materials, resulting in exceptionally comfortable and stylish pieces.


Best underwear on budget

Fruit Of The Loom offers reliable and comfortable underwear at an affordable price, making them a go-to choice for budget-conscious shoppers without compromising on quality.

Fruit Of The Loom

Fruit Of The Loom offers reliable and comfortable underwear at an affordable price, making them a go-to choice for budget-conscious shoppers without compromising on quality.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.