The Olympics are in full swing, captivating global audiences with incredible athletic performances and the dynamic spirit of competition that is electrifying the streets of Paris. However, amidst the excitement of the games, our eyes are keenly focused on the fashion choices that are making headlines. From Ralph Lauren's sophisticated ensembles for Team USA to Le Coq Sportif's vibrant designs for France, this year's Olympics are not just a showcase of athletic prowess but also a runway of high fashion. Join us as we dive into the standout outfits and designer collaborations that are setting the tone for Olympic fashion in Paris 2024.
Celine Dion in custom Dior
First, we must highlight what is probably the best work from Maria Grazia Chiuri we have seen at Dior - the gown that Celine Dion wore for the opening ceremony. This stunning white embellished gown, adorned with tassels and crystals, resembles a masterpiece frozen in time, bringing an ethereal aesthetic to Dion. It is a truly masterful creation that is destined to end up in a museum.
Lady Gaga in Valentino
Lady Gaga, known for pushing boundaries, wore a breathtaking ensemble by Valentino’s Pierpaolo Piccioli. The look was a perfect blend of high fashion and theatrical elegance, featuring intricate embellishments and a dramatic silhouette that mesmerized the audience. Gaga set the tone for the event, showcasing how fashion and performance art can create unforgettable moments.
Team GB
The United Kingdom's partnership with Ben Sherman continues for a third season, bringing a classic British aesthetic with a modern twist to Olympic attire. Traditional British tailoring blended with contemporary fabrics and cuts results in stylish, functional uniforms.
The USA
Ralph Lauren's designs for Team USA capture the essence of American style with their classic, all-white opening and closing ceremony uniforms. Moto-style denim jackets, jeans, and patriotic elements combine sleek modernity with traditional American motifs, resonating deeply with both athletes and fans.
France
Le Coq Sportif’s vibrant and dynamic designs for France reflect the nation's rich fashion heritage while embracing contemporary sportswear elements. Bright colours and innovative materials showcase the perfect blend of tradition and modernity.
Haiti
Haiti’s Olympic attire, designed by Pyer Moss, merges cultural pride with contemporary design. The outfits feature vibrant colours and patterns that celebrate Haiti’s rich heritage, coupled with modern cuts and sustainable materials, embodying a unique blend of tradition and innovation.
Australia
Australia’s choice of ASICS for their uniforms emphasizes high performance and cutting-edge design. These outfits merge advanced technology with sleek aesthetics, ensuring athletes perform and look their best.
Canada
Lululemon’s attire for Team Canada impresses with its blend of athleticism and style. High-quality, performance-oriented apparel that resonates with Canadian spirit ensures maximum comfort and flexibility for athletes.
Mongolia
Mongolia’s collaboration with Michel & Amazonka features traditional embroidery, adding cultural and historical depth to their outfits. The Philippines' mix of Adidas and designs by Francis Libiran combines global sportswear with local craftsmanship.
Germany
Germany's Adidas-designed uniforms focus on sleek design and functionality, featuring innovative materials and ergonomic cuts to ensure peak performance.
Chinese Taipei
China’s Li-Ning uniforms reflect the nation’s cultural heritage with contemporary design elements, featuring intricate details and innovative fabrics that symbolize tradition and modernity.
South Korea
South Korea’s team, outfitted by The North Face, emphasizes high-tech materials and sleek, functional designs, ensuring style and performance in various weather conditions.
Adding to the fashion spectacle, torch bearers also made bold statements. Notably, one torch bearer wore a mask connected to Ubisoft gaming software, highlighting the synergy between fashion, technology, and gaming. This innovative approach underscored France’s position at the cutting edge of tech and fashion, paying homage to the host country’s renowned gaming industry represented by Ubisoft.
As the 2024 Paris Olympics unfold, the fashion choices of these countries and designers are as compelling as the sports events. Each outfit tells a story, blending cultural heritage, modern design, and athletic performance. Stay tuned as we bring you more highlights from the intersection of fashion and sport at this year’s Games.
