Ariana Grande Is The New Swarovski Brand Ambassador

Get ready to sparkle because Swarovski just dropped a bombshell that’s sending waves through the fashion world: Ariana Grande is officially the brand’s new ambassador and face of the House. Yes, you heard that right—the Grammy Award-winning powerhouse known for her jaw-dropping performances and sky-high vocal range is now partnering with the iconic jewellery brand. This is the kind of news that makes you want to reach for your glittery heels and celebrate.

Ariana Grande, a true pop culture phenomenon, has evolved her style over the years in ways that always leave us breathless. From daring fashion choices to her fearless experimentation with bold makeup looks and statement jewellery, she’s become the poster child for inclusivity and empowerment. Ariana embodies joyful extravagance and unapologetic self-expression, making her the perfect muse for Swarovski.

"I am thrilled to be Swarovski's Brand Ambassador," Ariana shared, her excitement practically leaping off the press release. "It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle."

And let's not forget the words of Swarovski’s Global Creative Director, Giovanna Engelbert, who couldn’t be more thrilled about the partnership: "Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world. Ariana is a brilliant artist whose creativity shines through her song writing and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together."

This isn’t just a partnership; it’s a match made in fashion heaven. With Ariana Grande as the new face of Swarovski, expect a future filled with even more sparkle, innovation, and glamour. So, keep your eyes peeled and your jewellery boxes ready—because things are about to get a whole lot more fabulous.


Deyvid Dimitrov
London-based content creator and editor of Goldfoil magazine.